Vice President of Marketing & Brand

Vice President of Marketing & Brand

About the Company

Rapid-growing provider of online fantasy sports

Industry
Sporting Goods

Type
Privately Held

Founded
2015

Employees
501-1000

Categories

• Sporting Goods

About the Role

The Company is seeking a VP of Marketing and Brand to join their dynamic team. The successful candidate will be a visionary leader with a proven track record in brand, creative, and product marketing. This role is pivotal in defining and executing the brand strategy, driving the brand vision, and leading product marketing to ensure that the company's offerings are effectively communicated to consumers. The VP will be responsible for all marketing functions, including creative and design, social media, community management, and CRM, and must be adept at managing a large marketing budget and resources. They will also be tasked with solidifying the company's position as a trusted and innovative brand in the sports and entertainment industry. Applicants for the VP of Marketing and Brand role at the company should have at least 5 years' experience in marketing leadership, with a focus on consumer brands. The ideal candidate will have a deep understanding of digital marketing, particularly in the sports, gaming, or F2P video gaming sectors. They must be strategic storytellers, capable of translating complex business and product strategies into compelling consumer narratives. The role requires an inspirational leader who can build and mentor a high-performing marketing team and work closely with cross-functional partners to ensure brand initiatives are integrated across the business. The VP will also be responsible for measuring the effectiveness of brand and user engagement and must be adept at using data to drive marketing decisions.

Travel Percent
Less than 10%

Functions

• Product Marketing