Head of Growth Marketing

Head of Growth Marketing

About the Company

Reputable legal advocacy firm

Industry
Legal Services

Type
Privately Held

About the Role

The Company is in search of a Head of Growth Marketing to lead the digital expansion of its client acquisition efforts and national education platform. The successful candidate will be responsible for designing and executing the firm's digital acquisition strategy across various online channels, building and managing data-driven marketing funnels, and optimizing for maximum lead flow. This role also involves leading the SEO strategy, including traditional and AI-driven search optimization, and implementing aggressive geographic search strategies. The Head of Growth Marketing will oversee a multi-channel content production system, manage the firm's media presence, and drive social growth to enhance top-of-funnel awareness. The ideal candidate for the Head of Growth Marketing position at the company is a visionary and hands-on leader with a proven track record in digital marketing. They should be adept at creating and operating a high-impact digital growth engine, with a focus on innovative content, media, and digital acquisition strategies. Core responsibilities include scalable digital client acquisition, SEO, AI search visibility, multi-channel content production, and MarTech infrastructure management. The role requires a leader who can work towards the firm's ambitious revenue goals, and who is experienced in performance reporting, and vendor management to ensure measurable results. The Head of Growth Marketing will play a pivotal role in expanding the firm's reach, audience, and authority, ultimately empowering individuals with essential knowledge and legal support.

Travel Percent
Less than 10%

Functions

• Marketing