Social media manager & small business storyteller

URBANSPACE, New York, NY, United States

Social Media Manager

About Us

Urbanspace is home to New York City’s most beloved holiday markets, bringing together local

makers, food vendors, and artists in festive, high-energy destinations. We’re looking for a Social

Media Manager to capture the magic of the season and share it with our growing community

online.

Role Overview

The Social Media Manager will oversee all social media platforms for the Urbanspace Holiday

Markets, creating engaging content that reflects the vibrancy of our vendors, visitors, and

holiday spirit. This role is both creative and strategic, blending content creation, community

engagement, and performance tracking to amplify the Urbanspace brand.

Key Responsibilities

● Strategy & Planning: Execute & plan companies a seasonal social media strategy to

increase awareness, attendance, and engagement for the holiday markets.

● Content Creation: Produce high-quality photos, videos, and graphics showcasing

vendors, products, and the festive atmosphere.

● Publishing & Scheduling: Manage posting calendars and ensure consistent, on-brand

content across Instagram, TikTok, Facebook, and other platforms.

● Community Engagement: Respond to comments, messages, and tags; foster a warm

and welcoming online community.

● Trendspotting: Stay on top of social media trends, memes, and platform updates,

adapting content to maximize reach.

Qualifications

● Experience managing social media for a brand, market, or event.

● Strong storytelling and copying writing skills with a flair for festive, engaging content.

● Strong photo and video editing skills (Canva, Adobe Suite, CapCut).

● Familiarity with analytics tools (Meta Business Suite or other platforms).

● Ability to work in fast-paced, on-site environments during the holiday season.