Senior Account Executive

Job Description

Company Overview

CUMULUS | Columbia, SC currently features four stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game – Home of Gamecock Sports; B106.7 WTCB-FM Adult Contemporary; KISS 103.1 WLXC Urban Adult Contemporary; and 98.5 WOMG Columbia’s Classic Hits.

The cluster of stations reaches thousands of listeners on a daily basis, and our digital platforms extend that reach even further—through streaming, social media, targeted display, SEO/SEM, and more.

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Position Overview

CUMULUS MEDIA | Columbia, SC has an immediate opening for a full-time, experienced Senior Account Executive to join the Sales Team, assisting clients in the Columbia market.

The Senior Account Executive successfully manages relationships with dozens of local and regional businesses; protects and grows the revenue base; identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; and strategically plans and implements initiatives to meet personal, company, and corporate directives. The role recognizes that achieving budgeted revenue targets is the minimum expectation of performance.

The right individual will invest in personal professional development and maintain a strong understanding of technology, marketing, and the full suite of company products and services.

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Key Responsibilities & Qualifications

Key Responsibilities:

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives, and processes, as well as their external environment, including key market and consumer trends, to proactively develop customized marketing solutions that meet client objectives

• Deliver and develop effective, informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for clients

• Ability to negotiate and close business that drives revenue results and fosters long-term client relationships, regardless of medium or platform

• Commitment to developing a proficient understanding of Cumulus Media assets and resources, with a desire to continuously learn and grow product knowledge to remain relevant and current with industry advertising opportunities

• Represent the full suite of products and services as marketing solutions to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming

• Ability to manage time effectively to optimize revenue opportunities, client interaction, implementation, and fulfillment of successful sales agreements; assist in the development of creative messaging across platforms

• Excel at prospecting and aggressively seeking new clientele through networking, cold calling, canvassing, referrals, or other methods to maintain a full sales pipeline at all times

• Follow all station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis

• Collaborate, create, and capitalize on opportunities to best represent our brand while helping clients achieve success

Qualifications:

• 3–5 years of successful outside sales experience required; media sales preferred

• Bachelor’s degree in Business, Marketing, or a related field preferred

• Proficient in Microsoft Office Suite, social networking platforms, and CRM tools

• Excellent communication skills

• Passion for developing new business relationships in an outside sales role

• Enjoy presenting sales opportunities and post-sale successes to clients

• Strong understanding of lead generation and ability to connect with viable prospects

• Comprehension of sales metrics to build a sales funnel and maintain a consistent pipeline

• Self-motivated with an entrepreneurial spirit

• Positive, friendly, and collaborative

• High energy and passion for sales

• Flexible, creative, and curious

• Digitally savvy

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What We Offer

• Competitive pay

• Focused, responsible, and collaborative work environment with the ability to ask “what if” and try innovative solutions

• Medical, Dental & Vision insurance coverage

• 401(k) with company match

• Paid vacation, sick, and holiday time off

• Parental leave benefits, life insurance, disability insurance, wellness programs, and an employee referral bonus program

For immediate consideration, please visit:

https://jobs.cumulusmedia.com/jobs

For more information about Cumulus Media, visit:

https://www.cumulusmedia.com/

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EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).