Head of Product Marketing

Overview

Lightyear builds software that is revolutionizing the telecom management experience for 400+ enterprises. Lightyear’s platform helps enterprise IT teams automate telecom procurement, network inventory management, telecom bill payment, and more, and is used by companies including Google, Honeywell, Alo Yoga, Palo Alto Networks, and Louis Vuitton. Lightyear has raised ~$65M from early investors in Roblox, Discord, Coupang, Robinhood, and Flexport.

As Lightyear's Head of Product Marketing, you will own the full scope of Lightyear's marketing strategy and execution across Product Marketing and branding, with campaign influence across Paid Media, Organic Search / LLM visibility, Content, Event Marketing, and more.

You will report to the CEO and work closely with Sales and Product to drive world-class product positioning, messaging, branding, efficient customer acquisition, and consistent pipeline growth. The ideal candidate combines a data-driven, analytical mindset with hands-on B2B marketing experience and a desire to build and lead a high-performance marketing function.

This is a CMO-track role and will be part of Lightyear's functional leadership team, with a highly competitive compensation package customized to the candidate's experience, preferences, and goals. Lightyear is a remote-first and distributed working environment, and this role can be done from anywhere in the US. Total cash compensation is expected to range between $160,000 and $230,000.

Responsibilities

• Lead Lightyear’s Product Marketing and Branding function with full ownership of product positioning and messaging
• Lead content strategy and collaborate on content creation to support awareness, demand generation, and pipeline acceleration
• Own paid media, organic search, and LLM / AEO visibility strategy and execution in partnership with agency partners: managing campaigns, budgets, and performance to drive efficient pipeline growth
• Shape and manage all agency relationships, including evaluating consolidation, transitioning work in-house, or changing agency partners as the business evolves
• Evaluate and expand into new customer acquisition channels, proactively identifying opportunities to diversify and scale top-of-funnel growth
• Own significant portions of the overall marketing budget, making strategic decisions on vendor selection and spend allocation to maximize ROI
• Own website conversion metrics, running a continuous program of experimentation and optimization to improve performance
• Drive improvements in marketing attribution accuracy, building a clearer view of what's working across channels and the full funnel
• Proactively drive and lead key strategic marketing initiatives from design through execution, acting as a company-builder and enterprise growth leader

Ideal Qualifications

• 4+ years of experience in B2B product marketing with a demonstrated track record of driving pipeline and revenue in a high-performance, ideally early-stage environment
• 2+ years of top-tier analytical experience in consulting, finance, startup environments, or demonstrated ability to evaluate marketing KPIs in relation to revenue and profitability
• Hands-on experience running product marketing, paid media, and/or organic search programs
• Experience managing and evaluating agency relationships, with a view on when to go in-house vs. external partners
• Familiarity with AEO/GEO and LLM visibility strategies, or strong ability to build expertise quickly
• Relentless focus on continuous, data-driven improvement across all marketing channels and investments
• Strong executive presence and ability to collaborate with and influence cross-functional leadership
• Curious, proactive learner who can develop deep domain expertise in the telecom space quickly
• Experience building and scaling a remote-first, distributed marketing function is a plus

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