Sr. Director of Social Media (EMEA)
Tinder, Dallas, TX, United States
Our Mission
Tinder was launched in 2012 to revolutionize how people meet. It has grown to billions of matches and a large global user base, earning industry recognition including Effie Awards for its brand campaigns.
Our Values One Team, One Dream
— We work hand-in-hand across functions, teams, and time zones to achieve our vision.
Own It
— We take accountability and strive to make a positive impact through ownership, innovation, and excellence.
Never Stop Learning
— We cultivate a culture where it’s safe to take risks, seek feedback, and learn from experience to improve.
Spark Solutions
— We focus on moving forward, staying agile to overcome hurdles and reach goals.
Embrace Our Differences
— We build a diverse workplace that reflects our members and enhances experiences.
Match Group is looking for a Senior Director of Social Media to lead Tinder’s social and integrated marketing strategy across the region. This is a high-impact role at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world’s most recognizable brands shows up culturally and connects with audiences.
As a key strategic leader, you’ll act as the primary liaison to US global leadership, ensuring strong alignment while bringing a regional lens to execution and innovation.
This role can be based in Dublin (preferred), London, or Paris, and offers the chance to work across a diverse, high-performing international team.
Reporting to the VP of Marketing, EMEA, you’ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. You’ll drive cohesive, insight-led campaigns that elevate Tinder’s voice and impact across markets.
Key Responsibilities
Lead and define Tinder’s editorial, creative, and influencer strategy across EMEA, building a cohesive social brand that balances regional consistency with local cultural nuance
Drive a strong focus on owned and earned media, shaping how Tinder shows up organically across platforms and markets
Act as the primary regional point of contact for key platform partners (e.g., TikTok, Meta, Google) on editorial and content strategy
Break down silos and scale best practices across markets—improving efficiency, consistency, and overall impact
Ensure all campaigns, activations, and cultural moments are “social by design,” embedded within a comprehensive influencer and talent strategy (spanning music, fashion, sports, and entertainment)
Unlock cross-market opportunities by scaling successful initiatives across multiple territories
Position social media at the intersection of Marketing and Communications, driving cultural relevance—especially with Gen Z audiences—and ensuring Tinder is part of key conversations and trends
Provide strategic leadership within a matrix organization, setting standards of excellence and guiding regional Marketing and Integrated Marcomms teams
Lead innovation and experimentation across social media and integrated marketing, including new formats, platform strategies, and product-led initiatives
Redefine and optimize cross-functional ways of working, including collaboration with teams such as Legal
Partner closely with Integrated Marcomms leads in each country to evolve how Tinder approaches Influencers, PR, and Events across the region
Drive success through growth in social channels—increasing scale, engagement, sentiment, and ultimately word-of-mouth impact to support top-of-funnel member acquisition
Skills & Experience
7+ years of senior-level experience within an EMEA scope for a global brand, ideally in a direct-to-consumer or tech environment, with a strong track record in social media innovation and integrated marketing communications
Proven ability to translate both creative vision and business objectives into impactful strategies, with clear examples of success and scalable best practices
Experience in agency environments and/or major global media platforms is a plus, but not required
A strategic and creative thinker who can connect big-picture vision with executional excellence
An inspiring leader and collaborative team player, with the ability to influence, challenge, and align cross-functional stakeholders within a matrixed organization
Exceptional communication and storytelling skills, with the ability to craft clear, compelling narratives
Strong experience engaging with senior executives, including delivering concise, high-impact presentations to leadership
Fluent in English; additional European language skills (French, German, Italian, and/or Spanish) are a strong plus
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#Tinder
#J-18808-Ljbffr
Our Values One Team, One Dream
— We work hand-in-hand across functions, teams, and time zones to achieve our vision.
Own It
— We take accountability and strive to make a positive impact through ownership, innovation, and excellence.
Never Stop Learning
— We cultivate a culture where it’s safe to take risks, seek feedback, and learn from experience to improve.
Spark Solutions
— We focus on moving forward, staying agile to overcome hurdles and reach goals.
Embrace Our Differences
— We build a diverse workplace that reflects our members and enhances experiences.
Match Group is looking for a Senior Director of Social Media to lead Tinder’s social and integrated marketing strategy across the region. This is a high-impact role at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world’s most recognizable brands shows up culturally and connects with audiences.
As a key strategic leader, you’ll act as the primary liaison to US global leadership, ensuring strong alignment while bringing a regional lens to execution and innovation.
This role can be based in Dublin (preferred), London, or Paris, and offers the chance to work across a diverse, high-performing international team.
Reporting to the VP of Marketing, EMEA, you’ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. You’ll drive cohesive, insight-led campaigns that elevate Tinder’s voice and impact across markets.
Key Responsibilities
Lead and define Tinder’s editorial, creative, and influencer strategy across EMEA, building a cohesive social brand that balances regional consistency with local cultural nuance
Drive a strong focus on owned and earned media, shaping how Tinder shows up organically across platforms and markets
Act as the primary regional point of contact for key platform partners (e.g., TikTok, Meta, Google) on editorial and content strategy
Break down silos and scale best practices across markets—improving efficiency, consistency, and overall impact
Ensure all campaigns, activations, and cultural moments are “social by design,” embedded within a comprehensive influencer and talent strategy (spanning music, fashion, sports, and entertainment)
Unlock cross-market opportunities by scaling successful initiatives across multiple territories
Position social media at the intersection of Marketing and Communications, driving cultural relevance—especially with Gen Z audiences—and ensuring Tinder is part of key conversations and trends
Provide strategic leadership within a matrix organization, setting standards of excellence and guiding regional Marketing and Integrated Marcomms teams
Lead innovation and experimentation across social media and integrated marketing, including new formats, platform strategies, and product-led initiatives
Redefine and optimize cross-functional ways of working, including collaboration with teams such as Legal
Partner closely with Integrated Marcomms leads in each country to evolve how Tinder approaches Influencers, PR, and Events across the region
Drive success through growth in social channels—increasing scale, engagement, sentiment, and ultimately word-of-mouth impact to support top-of-funnel member acquisition
Skills & Experience
7+ years of senior-level experience within an EMEA scope for a global brand, ideally in a direct-to-consumer or tech environment, with a strong track record in social media innovation and integrated marketing communications
Proven ability to translate both creative vision and business objectives into impactful strategies, with clear examples of success and scalable best practices
Experience in agency environments and/or major global media platforms is a plus, but not required
A strategic and creative thinker who can connect big-picture vision with executional excellence
An inspiring leader and collaborative team player, with the ability to influence, challenge, and align cross-functional stakeholders within a matrixed organization
Exceptional communication and storytelling skills, with the ability to craft clear, compelling narratives
Strong experience engaging with senior executives, including delivering concise, high-impact presentations to leadership
Fluent in English; additional European language skills (French, German, Italian, and/or Spanish) are a strong plus
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#Tinder
#J-18808-Ljbffr