
Healthcare CRM Strategy Lead
Highmark Health, Dover, DE, United States
A healthcare organization is looking for a Marketing Strategist in Dover, Delaware. The role focuses on executing member engagement initiatives, developing marketing strategies, and managing customer journeys using CRM tools. Ideal candidates will have at least 5 years of marketing experience, an understanding of digital marketing principles, and the ability to analyze customer behavior. This position offers a hybrid or remote work model, depending on proximity to the office. Competitive salary based on experience and qualifications.
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