Paid Social Account Director
Publicis Groupe UK, California, MO, United States
Company Description
Who We Are in the UK?
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
Planning : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
Intelligence : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
Trading : a model built on flexibility and trusted relationships, underpinned with bold guarantees
Relationships : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
People : a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview As a Paid Social Account Director, you will lead multi-platform strategy, activation, and team performance across key accounts. You’ll act as a senior client partner, guiding them through a changing media and tech landscape while ensuring that paid social delivers clear, measurable impact. You’ll champion data-led thinking, process excellence, and a people-first culture, while supporting the agency's broader growth and innovation agenda.
You will be working across the Meta account to manage their extensive portfolio of global social campaigns across the industry’s most dynamic platforms, including TikTok, Reddit, Snapchat, LinkedIn, and Pinterest. Our focus covers both B2C and B2B initiatives, primarily targeting awareness and consideration phases.
Responsibilities Data
Develop measurement frameworks that align paid social with client KPIs.
Deliver privacy-first, data-driven solutions to clients that go beyond platform metrics.
Ensure the team can interpret, action, and communicate insights across social platforms.
Identify opportunities to improve data fidelity and cross-channel tracking.
Uses client and team feedback to challenge data partners and ensure best-in-class outputs.
Technology
Champion the use of tech, including Publicis tools, to drive efficiency and business growth.
Translate client needs into opportunities for Publicis to create or adapt products and features.
Encourage platform experimentation, early adoption, and innovation across the team.
Evolve scopes of work to reflect shifts in the tech and privacy landscape.
Media
Lead paid social strategy, planning, and activation across a diversified platform mix.
Demonstrate the incremental value of paid social to performance through structured testing.
Collaborate with agency teams to ensure social is integrated within broader media plans.
Represent paid social confidently in new business opportunities and leadership forums.
Hold platform partners to account on service, performance, and innovation.
Operations
Implement processes that ensure quality team output, including campaign planning and QA.
Own and reinforce Financial Quality Assurance processes within the team.
Continuously review team ways of working, improve team efficiencies and team wellbeing.
Collaborate with internal teams to remove blockers and support cross-functional initiatives.
Leadership
Act as a visible and supportive leader, set the tone for a high-performing and inclusive culture.
Recognise team wins and create an environment where people feel valued and motivated.
Act as a role model for behaviour, quality and professionalism.
Champion diversity, equity and inclusion, ensure equal opportunity and supportive structures.
Coach junior and mid-level talent, support their growth through feedback and training.
Qualifications
Experience in paid social leadership across strategy, team management, and client service.
Deep knowledge of paid social, with a strong POV on strategy, innovation and creative.
Comfortable navigating complex clients and large projects, with strong commercial acumen.
A proactive leader who balances innovation with operational excellence.
A strong collaborator who brings people together to solve problems and deliver great work.
Additional Information Spark Foundry
offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
#LI-TA1
#J-18808-Ljbffr
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
Planning : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
Intelligence : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
Trading : a model built on flexibility and trusted relationships, underpinned with bold guarantees
Relationships : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
People : a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview As a Paid Social Account Director, you will lead multi-platform strategy, activation, and team performance across key accounts. You’ll act as a senior client partner, guiding them through a changing media and tech landscape while ensuring that paid social delivers clear, measurable impact. You’ll champion data-led thinking, process excellence, and a people-first culture, while supporting the agency's broader growth and innovation agenda.
You will be working across the Meta account to manage their extensive portfolio of global social campaigns across the industry’s most dynamic platforms, including TikTok, Reddit, Snapchat, LinkedIn, and Pinterest. Our focus covers both B2C and B2B initiatives, primarily targeting awareness and consideration phases.
Responsibilities Data
Develop measurement frameworks that align paid social with client KPIs.
Deliver privacy-first, data-driven solutions to clients that go beyond platform metrics.
Ensure the team can interpret, action, and communicate insights across social platforms.
Identify opportunities to improve data fidelity and cross-channel tracking.
Uses client and team feedback to challenge data partners and ensure best-in-class outputs.
Technology
Champion the use of tech, including Publicis tools, to drive efficiency and business growth.
Translate client needs into opportunities for Publicis to create or adapt products and features.
Encourage platform experimentation, early adoption, and innovation across the team.
Evolve scopes of work to reflect shifts in the tech and privacy landscape.
Media
Lead paid social strategy, planning, and activation across a diversified platform mix.
Demonstrate the incremental value of paid social to performance through structured testing.
Collaborate with agency teams to ensure social is integrated within broader media plans.
Represent paid social confidently in new business opportunities and leadership forums.
Hold platform partners to account on service, performance, and innovation.
Operations
Implement processes that ensure quality team output, including campaign planning and QA.
Own and reinforce Financial Quality Assurance processes within the team.
Continuously review team ways of working, improve team efficiencies and team wellbeing.
Collaborate with internal teams to remove blockers and support cross-functional initiatives.
Leadership
Act as a visible and supportive leader, set the tone for a high-performing and inclusive culture.
Recognise team wins and create an environment where people feel valued and motivated.
Act as a role model for behaviour, quality and professionalism.
Champion diversity, equity and inclusion, ensure equal opportunity and supportive structures.
Coach junior and mid-level talent, support their growth through feedback and training.
Qualifications
Experience in paid social leadership across strategy, team management, and client service.
Deep knowledge of paid social, with a strong POV on strategy, innovation and creative.
Comfortable navigating complex clients and large projects, with strong commercial acumen.
A proactive leader who balances innovation with operational excellence.
A strong collaborator who brings people together to solve problems and deliver great work.
Additional Information Spark Foundry
offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
#LI-TA1
#J-18808-Ljbffr