Audience Strategy & Growth Manager
LG Electronics, Englewood Cliffs, NJ, United States
Overview
Step into the innovative world of LG Electronics. LG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you\'re encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That\'s why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
The Opportunity
We are seeking a strategic and data-driven Audience Strategy & Growth Manager to lead our enterprise audience intelligence, segmentation, and demand activation initiatives. In this role, you will translate complex customer, behavioral, retail, CRM, and media insights into actionable growth strategies. Your work will directly improve marketing performance, drive revenue, and enable highly personalized, cross-channel customer experiences across our marketing, product, retail, and direct-to-consumer (D2C) teams.
Responsibilities
Develop and continuously optimize enterprise-level audience segmentation and prioritization frameworks to ensure the targeting of the right customers. Identify and activate high-value audience segments to support customer acquisition, retention, and cross-selling. Translate diverse data sources—including customer, CRM, CDP, retail, and media data—into cohesive and integrated marketing strategies. Support funnel optimization and journey-based targeting strategies to improve conversion performance. Partner closely with marketing, product, retail, and D2C teams to enable and execute integrated growth strategies across the organization. Support audience planning and activation for major campaigns and go-to-market initiatives. Build frameworks connecting audience strategies to tangible business outcomes, revenue growth, and ROI. Monitor and optimize targeting and channel performance throughout the customer lifecycle.
Qualifications
5+ years of professional experience focused on audience strategy, growth strategy, or marketing analytics. Ability to translate complex data insights into actionable business and marketing strategies. Hands-on experience in large enterprise or multi-category business environments. Working knowledge of CDP, CRM systems, GA4, retail/POS data, and broader media ecosystems. Track record of supporting product launches and cross-channel marketing planning. Strong stakeholder management, strategic thinking, and project execution skills.
Recruiting Range $95,000 — $101,000 USD
Benefits
Benefits Offered Full-Time Employees: No-cost premiums for you and eligible dependents for medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of company matching contributions in a 401(k) plan with several investment options. Generous Paid Time Off including holidays and a combined bank of paid sick and vacation time. Performance-based Short-Term Incentives (varies by role). Access to confidential mental health resources and personal fitness goal incentives. Family-oriented benefits such as paid parental leave and support for families with diverse needs. Group rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for relevant benefit programs offered through our partner agencies. Privacy Notice to California Applicants Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries. LG is an equal opportunity employer. We provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. We are committed to pay transparency and will consider geographic pay differentials in final offers where applicable.
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Step into the innovative world of LG Electronics. LG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you\'re encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That\'s why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
The Opportunity
We are seeking a strategic and data-driven Audience Strategy & Growth Manager to lead our enterprise audience intelligence, segmentation, and demand activation initiatives. In this role, you will translate complex customer, behavioral, retail, CRM, and media insights into actionable growth strategies. Your work will directly improve marketing performance, drive revenue, and enable highly personalized, cross-channel customer experiences across our marketing, product, retail, and direct-to-consumer (D2C) teams.
Responsibilities
Develop and continuously optimize enterprise-level audience segmentation and prioritization frameworks to ensure the targeting of the right customers. Identify and activate high-value audience segments to support customer acquisition, retention, and cross-selling. Translate diverse data sources—including customer, CRM, CDP, retail, and media data—into cohesive and integrated marketing strategies. Support funnel optimization and journey-based targeting strategies to improve conversion performance. Partner closely with marketing, product, retail, and D2C teams to enable and execute integrated growth strategies across the organization. Support audience planning and activation for major campaigns and go-to-market initiatives. Build frameworks connecting audience strategies to tangible business outcomes, revenue growth, and ROI. Monitor and optimize targeting and channel performance throughout the customer lifecycle.
Qualifications
5+ years of professional experience focused on audience strategy, growth strategy, or marketing analytics. Ability to translate complex data insights into actionable business and marketing strategies. Hands-on experience in large enterprise or multi-category business environments. Working knowledge of CDP, CRM systems, GA4, retail/POS data, and broader media ecosystems. Track record of supporting product launches and cross-channel marketing planning. Strong stakeholder management, strategic thinking, and project execution skills.
Recruiting Range $95,000 — $101,000 USD
Benefits
Benefits Offered Full-Time Employees: No-cost premiums for you and eligible dependents for medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of company matching contributions in a 401(k) plan with several investment options. Generous Paid Time Off including holidays and a combined bank of paid sick and vacation time. Performance-based Short-Term Incentives (varies by role). Access to confidential mental health resources and personal fitness goal incentives. Family-oriented benefits such as paid parental leave and support for families with diverse needs. Group rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for relevant benefit programs offered through our partner agencies. Privacy Notice to California Applicants Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries. LG is an equal opportunity employer. We provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. We are committed to pay transparency and will consider geographic pay differentials in final offers where applicable.
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