Customer Marketing Manager
Honeywell INC., Atlanta, GA, United States
Overview
Honeywell Building Automation is seeking a senior marketing leader to drive the execution of critical programs across. This is not a traditional marketing role. This is a builder, storyteller, and program leader role—responsible for shaping, launching, and scaling one of our most strategic initiatives. From defining the narrative and creating compelling content, to building global campaigns and driving adoption across regions.
As the Customer Marketing Manager, you will be responsible for owning the end-to-end marketing strategy and execution of the Honeywell Automation Institute and operating with dual ownership across key strategic marketing initiatives including go-to-market execution, channel marketing, product launches and enablement to support business growth. We are looking for a self-starter who, is not afraid to roll up their sleeves, and can take a program from concept → launch → execution → continuous evolution. You will work directly with senior leadership, subject matter experts, and global marketing teams to position the Automation Institute as a must-engage platform for customers, partners, and industry stakeholders.
What You Will Own
You will be the global marketing voice and advocate for the Automation Institute—responsible for ensuring it is clearly understood, consistently positioned, and effectively activated across every customer touchpoint. Alongside the Automation Institute, you will have ownership of key marketing business initiatives for Honeywell Building Automation business, including channel strategy, product launches, go to market and sales enablement.
Your impact will include:
Defining the global narrative for the Automation Institute—clearly articulating its value to executive audiences
Building the content engine that powers the program—from foundational messaging to high-impact storytelling assets
Designing and executing global campaigns that drive awareness, engagement, and pipeline
Embedding into Honeywell's customer ecosystem—CXCs, global events, and account engagement strategies
Driving global adoption and advocacy across regional marketing teams and leadership
Establishing a continuous improvement model—using insights and performance data to evolve the program over time
Leading cross-functional marketing initiatives beyond the Automation Institute program, including product launches, go-to-market strategy, and channel campaigns aligning with overall business objectives and growth targets
Develop and execute integrated marketing campaigns across digital, field, and channel partners to support pipeline growth and expand market reach
Balanced ownership of the Automation Institute with broader marketing responsibilities, ensuring consistent messaging, brand experience and alignment between marketing, offering and sales teams on priorities and messaging across all touchpoints
Responsibilities
Build & Lead the Marketing Strategy
Define and own the global marketing for key programs
Translate business objectives into clear, actionable marketing plans
Establish the Automation Institute as a strategic pillar within Honeywell's global marketing ecosystem
Storytelling & Content Leadership
Create a compelling, executive-level narrative
Develop end-to-end storytelling frameworks that connect training and enablement to real business outcomes
Build and oversee the creation of high-impact content, including:
Executive presentations
Thought leadership
Customer stories
Digital and campaign assets
Translate complex technical concepts into simple, outcome-driven stories that resonate with senior audiences
Program Launch & Global Campaigns
Lead the global launch strategy for the Automation Institute
Design and execute integrated campaigns across regions and channels
Partner with demand generation teams to ensure strong alignment to pipeline and growth objectives
Drive awareness and engagement across priority accounts, partners, and consultants
Global Advocacy & Stakeholder Engagement
Act as the primary marketing advocate for key programs across the global organization
Partner closely with:
Senior leadership
Training and enablement teams
Regional marketing leaders
Sales and account teams
Influence and align stakeholders to ensure consistent messaging and strong program adoption globally
Ensure the program is represented through clear, compelling storytelling across all physical and digital experiences
Support regional teams with playbooks, messaging, and activation strategies
Continuous Improvement & Performance
Establish KPIs to measure engagement, adoption, and pipeline impact
Use insights and feedback to continuously refine messaging, content, and campaign effectiveness
Build a scalable model that evolves as the program grows
Qualifications You Must Have
8+ years of experience in strategic marketing, storytelling, or program leadership roles
Proven experience creating executive-level messaging and content for complex B2B solutions
Demonstrated ability to build and launch programs or initiatives from the ground up
Strong ability to work across global teams and senior stakeholders
We Value
A natural storyteller who can simplify complexity and create compelling narratives
A self-starter with a builder mindset—comfortable operating in ambiguity and driving momentum
Someone who is not afraid of hard work and thrives in fast-paced, high-impact environments
Experience with global campaign development and demand generation alignment
Strong executive presence and the ability to influence without authority
Experience supporting CXCs, large-scale events, or customer engagement programs
A data-driven mindset with the ability to connect marketing efforts to business outcomes
About Us Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
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As the Customer Marketing Manager, you will be responsible for owning the end-to-end marketing strategy and execution of the Honeywell Automation Institute and operating with dual ownership across key strategic marketing initiatives including go-to-market execution, channel marketing, product launches and enablement to support business growth. We are looking for a self-starter who, is not afraid to roll up their sleeves, and can take a program from concept → launch → execution → continuous evolution. You will work directly with senior leadership, subject matter experts, and global marketing teams to position the Automation Institute as a must-engage platform for customers, partners, and industry stakeholders.
What You Will Own
You will be the global marketing voice and advocate for the Automation Institute—responsible for ensuring it is clearly understood, consistently positioned, and effectively activated across every customer touchpoint. Alongside the Automation Institute, you will have ownership of key marketing business initiatives for Honeywell Building Automation business, including channel strategy, product launches, go to market and sales enablement.
Your impact will include:
Defining the global narrative for the Automation Institute—clearly articulating its value to executive audiences
Building the content engine that powers the program—from foundational messaging to high-impact storytelling assets
Designing and executing global campaigns that drive awareness, engagement, and pipeline
Embedding into Honeywell's customer ecosystem—CXCs, global events, and account engagement strategies
Driving global adoption and advocacy across regional marketing teams and leadership
Establishing a continuous improvement model—using insights and performance data to evolve the program over time
Leading cross-functional marketing initiatives beyond the Automation Institute program, including product launches, go-to-market strategy, and channel campaigns aligning with overall business objectives and growth targets
Develop and execute integrated marketing campaigns across digital, field, and channel partners to support pipeline growth and expand market reach
Balanced ownership of the Automation Institute with broader marketing responsibilities, ensuring consistent messaging, brand experience and alignment between marketing, offering and sales teams on priorities and messaging across all touchpoints
Responsibilities
Build & Lead the Marketing Strategy
Define and own the global marketing for key programs
Translate business objectives into clear, actionable marketing plans
Establish the Automation Institute as a strategic pillar within Honeywell's global marketing ecosystem
Storytelling & Content Leadership
Create a compelling, executive-level narrative
Develop end-to-end storytelling frameworks that connect training and enablement to real business outcomes
Build and oversee the creation of high-impact content, including:
Executive presentations
Thought leadership
Customer stories
Digital and campaign assets
Translate complex technical concepts into simple, outcome-driven stories that resonate with senior audiences
Program Launch & Global Campaigns
Lead the global launch strategy for the Automation Institute
Design and execute integrated campaigns across regions and channels
Partner with demand generation teams to ensure strong alignment to pipeline and growth objectives
Drive awareness and engagement across priority accounts, partners, and consultants
Global Advocacy & Stakeholder Engagement
Act as the primary marketing advocate for key programs across the global organization
Partner closely with:
Senior leadership
Training and enablement teams
Regional marketing leaders
Sales and account teams
Influence and align stakeholders to ensure consistent messaging and strong program adoption globally
Ensure the program is represented through clear, compelling storytelling across all physical and digital experiences
Support regional teams with playbooks, messaging, and activation strategies
Continuous Improvement & Performance
Establish KPIs to measure engagement, adoption, and pipeline impact
Use insights and feedback to continuously refine messaging, content, and campaign effectiveness
Build a scalable model that evolves as the program grows
Qualifications You Must Have
8+ years of experience in strategic marketing, storytelling, or program leadership roles
Proven experience creating executive-level messaging and content for complex B2B solutions
Demonstrated ability to build and launch programs or initiatives from the ground up
Strong ability to work across global teams and senior stakeholders
We Value
A natural storyteller who can simplify complexity and create compelling narratives
A self-starter with a builder mindset—comfortable operating in ambiguity and driving momentum
Someone who is not afraid of hard work and thrives in fast-paced, high-impact environments
Experience with global campaign development and demand generation alignment
Strong executive presence and the ability to influence without authority
Experience supporting CXCs, large-scale events, or customer engagement programs
A data-driven mindset with the ability to connect marketing efforts to business outcomes
About Us Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
#J-18808-Ljbffr