Marketing Graphic Designer
Seneca Resources, Virginia, MN, United States
Overview
Position Title:
Marketing Graphic Designer (Digital & Email)
Clearance Requirements:
None
Position Status:
Contract
Basic Purpose:
Conceptualize, design, and produce marketing and corporate communications campaigns and related artwork in support of client's products and services in adherence with corporate strategies and brand standards. Generate complex brand designs as part of a multi-disciplinary team and oscillate designs from concept to execution seamlessly. Working knowledge of marketing design principles, development standards, techniques, methodologies and the ability to apply them. Ensures a great user experience and alignment with the organization’s overall objectives. Works on complex assignments and determines methods and procedures on new assignments. Offers guidance to lower-level team members.
Responsibilities
Create, manage, and produce complex digital design solutions for a variety of marketing platforms: website, product graphics, email templates, social media graphics, brand campaigns, photography, and video/animation (Adobe Software, AEM, Salesforce, etc.)
Develop design layouts and visual branding in both print and digital media that support products, services, and objectives
Participate in strategic/conceptual development meetings with clients to determine project requirements, objectives, and creative direction
Work closely with clients as a Trusted Advisor to develop materials that meet/exceed their needs and expectations and comply with branding, trademark, industry standards, and corporate goals
Conduct complex research and develop strong and persuasive ideas to address the goals and purpose of the Credit Union
Create initial design sketches and follow art direction to produce marketing materials utilizing typography, illustration, animation, video, and layout skills
Serve as a creative, innovative resource and point of contact for management on design and branding standards, vendor selection and production methods, and timelines
Monitor assigned projects to ensure goals and objectives are completed according to schedule; collaborate
Incorporate and leverage complex best industry practices while maintaining alignment with client's goals and capabilities
Research and maintain knowledge of emerging technologies, graphic design trends, new methodologies and best practices through professional associations, conferences, and trainings
Provide problem solving recommendations that align with business goals
Support complex print specifications, digital files, and conversion of file formats for Print On-Demand, laser forms, etc.
Collaborate with clients to develop materials that meet their needs/preferences in compliance with advertising regulations, copyright/trademark laws and policies, and the corporate culture
Design day-to-day communications and corporate-wide promotional materials
Participate in strategic/conceptual development meetings with clients and supervisor to determine project requirements and objectives
Assist with analysis and development of new and innovative ways to improve member service using Website and other forms of media to enhance marketing communications
Perform other duties as assigned
Top Requirements
Experience Adobe Creative Suite
Working knowledge of Salesforce (Email platform)
Comfortable working within a templated environment
Qualifications and Education Requirements Bachelor’s degree in Graphic Design, Visual Communications, interactive media involving design or development of computer programs/applications or the equivalent combination of education, training, and experience
Experience with mainstream InDesign desktop publishing programs, Adobe programs (XD, Experience Manager, Illustrator, Audition, Lightroom, Animate, etc.), SalesForce Marketing Cloud, Photoshop, After Effects, Premiere Pro, Dreamweaver, and Keynote
Working knowledge of marketing communication principles in designing Web Pages
Advanced skill in creating interaction designs that have strong application to our members through visual design and interaction behavior using HTML, scripting languages, and related software applications
Experience with Social Media content design, creative trends, and best practices
Experience with Digital Accessibility
Advanced skill manipulating files in MAC and PC Web design applications
Experience creating interactive media that adheres to overall user-experience goals
Ability to act independently while exercising initiative and judgment while managing multiple priorities and deadlines
Advanced skill exercising professionalism, composure under pressure, and flexibility
Ability to give and receive constructive feedback, and push designs to next level
Advanced verbal and written communication
Experience in working and participating in cross-functional, multi-dimensional teams and projects
Effective research, analytical, and problem-solving skills
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Marketing Graphic Designer (Digital & Email)
Clearance Requirements:
None
Position Status:
Contract
Basic Purpose:
Conceptualize, design, and produce marketing and corporate communications campaigns and related artwork in support of client's products and services in adherence with corporate strategies and brand standards. Generate complex brand designs as part of a multi-disciplinary team and oscillate designs from concept to execution seamlessly. Working knowledge of marketing design principles, development standards, techniques, methodologies and the ability to apply them. Ensures a great user experience and alignment with the organization’s overall objectives. Works on complex assignments and determines methods and procedures on new assignments. Offers guidance to lower-level team members.
Responsibilities
Create, manage, and produce complex digital design solutions for a variety of marketing platforms: website, product graphics, email templates, social media graphics, brand campaigns, photography, and video/animation (Adobe Software, AEM, Salesforce, etc.)
Develop design layouts and visual branding in both print and digital media that support products, services, and objectives
Participate in strategic/conceptual development meetings with clients to determine project requirements, objectives, and creative direction
Work closely with clients as a Trusted Advisor to develop materials that meet/exceed their needs and expectations and comply with branding, trademark, industry standards, and corporate goals
Conduct complex research and develop strong and persuasive ideas to address the goals and purpose of the Credit Union
Create initial design sketches and follow art direction to produce marketing materials utilizing typography, illustration, animation, video, and layout skills
Serve as a creative, innovative resource and point of contact for management on design and branding standards, vendor selection and production methods, and timelines
Monitor assigned projects to ensure goals and objectives are completed according to schedule; collaborate
Incorporate and leverage complex best industry practices while maintaining alignment with client's goals and capabilities
Research and maintain knowledge of emerging technologies, graphic design trends, new methodologies and best practices through professional associations, conferences, and trainings
Provide problem solving recommendations that align with business goals
Support complex print specifications, digital files, and conversion of file formats for Print On-Demand, laser forms, etc.
Collaborate with clients to develop materials that meet their needs/preferences in compliance with advertising regulations, copyright/trademark laws and policies, and the corporate culture
Design day-to-day communications and corporate-wide promotional materials
Participate in strategic/conceptual development meetings with clients and supervisor to determine project requirements and objectives
Assist with analysis and development of new and innovative ways to improve member service using Website and other forms of media to enhance marketing communications
Perform other duties as assigned
Top Requirements
Experience Adobe Creative Suite
Working knowledge of Salesforce (Email platform)
Comfortable working within a templated environment
Qualifications and Education Requirements Bachelor’s degree in Graphic Design, Visual Communications, interactive media involving design or development of computer programs/applications or the equivalent combination of education, training, and experience
Experience with mainstream InDesign desktop publishing programs, Adobe programs (XD, Experience Manager, Illustrator, Audition, Lightroom, Animate, etc.), SalesForce Marketing Cloud, Photoshop, After Effects, Premiere Pro, Dreamweaver, and Keynote
Working knowledge of marketing communication principles in designing Web Pages
Advanced skill in creating interaction designs that have strong application to our members through visual design and interaction behavior using HTML, scripting languages, and related software applications
Experience with Social Media content design, creative trends, and best practices
Experience with Digital Accessibility
Advanced skill manipulating files in MAC and PC Web design applications
Experience creating interactive media that adheres to overall user-experience goals
Ability to act independently while exercising initiative and judgment while managing multiple priorities and deadlines
Advanced skill exercising professionalism, composure under pressure, and flexibility
Ability to give and receive constructive feedback, and push designs to next level
Advanced verbal and written communication
Experience in working and participating in cross-functional, multi-dimensional teams and projects
Effective research, analytical, and problem-solving skills
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