Demand Gen - Performance Marketing, Sr. Manager
Fieldguide, San Francisco, CA, United States
About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
Overview We are seeking a results-driven Performance Marketing Manager to own the strategy, execution and optimization of our paid growth efforts across paid search. This role will be responsible for driving high-intent traffic, improving conversion performance, and building scalable, persona-based digital journeys that align with business goals across the full marketing funnel.
Key Responsibilities
Paid Media Execution & Optimization
Own hands-on strategy and execution of paid social (LinkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit
Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition
Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates
Website, SEO & Search Strategy
Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages
Use search and performance data to identify content gaps, growth opportunities, and emerging demand
Own the website as a demand engine, including conversion optimization, content strategy, and user experience
Partner with content and SEO agency to grow organic traffic, engagement, and conversions
Collaborate on landing page strategy, testing frameworks, and UX improvements
Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality
Full-Funnel Performance Ownership
Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities
Align channel strategy, messaging, and offers to buyer intent at each stage
Optimize campaigns for downstream lead quality and revenue impact
Develop and execute journeys by practice area, audience segment, and stage
Analytics, Attribution & Measurement
Own performance reporting and attribution across channels
Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data
Clearly communicate insights, performance trends, and recommendations to stakeholders
Qualifications
7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs
Proven hands-on ("hands to keyboard") experience managing paid search and paid media campaigns
Strong experience with Google Ads and Microsoft/Bing Ads
Experience running display and community-based paid media, including Reddit
Strong understanding of full-funnel performance marketing, including lead generation and revenue impact
Strong knowledge of attribution models, event-based tracking, and measurement frameworks
Knowledge of SEO and how organic and paid strategies complement each other
Strong analytical skills with experience interpreting performance data and funnel metrics
Experience building & executing digital persona or lifecycle marketing journeys
Comfortable owning budgets and optimizing for ROI
Hubspot knowledge
Nice to Have
Experience with LinkedIn Ads
Background in tech for professional services, accounting, or advisory
Previous experience scaling paid search from 0-100
What Success Looks Like
Quickly owns paid performance channels, budgets, and reporting, with clear visibility into pipeline impact
Paid media consistently drives high-intent traffic, qualified MQLs, and sales opportunities
CPA, conversion rates, and lead quality improve quarter over quarter through testing and optimization
Campaigns and messaging are aligned to buyer intent, personas, and funnel stage
Paid search and SEO operate as a unified strategy, improving SERP coverage and landing page performance
Full-funnel reporting and attribution clearly demonstrate ROI and revenue impact
CRO initiatives result in measurable gains across ads and landing pages
Acts as a trusted performance partner, proactively sharing insights and recommendations
#J-18808-Ljbffr
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
Overview We are seeking a results-driven Performance Marketing Manager to own the strategy, execution and optimization of our paid growth efforts across paid search. This role will be responsible for driving high-intent traffic, improving conversion performance, and building scalable, persona-based digital journeys that align with business goals across the full marketing funnel.
Key Responsibilities
Paid Media Execution & Optimization
Own hands-on strategy and execution of paid social (LinkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit
Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition
Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates
Website, SEO & Search Strategy
Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages
Use search and performance data to identify content gaps, growth opportunities, and emerging demand
Own the website as a demand engine, including conversion optimization, content strategy, and user experience
Partner with content and SEO agency to grow organic traffic, engagement, and conversions
Collaborate on landing page strategy, testing frameworks, and UX improvements
Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality
Full-Funnel Performance Ownership
Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities
Align channel strategy, messaging, and offers to buyer intent at each stage
Optimize campaigns for downstream lead quality and revenue impact
Develop and execute journeys by practice area, audience segment, and stage
Analytics, Attribution & Measurement
Own performance reporting and attribution across channels
Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data
Clearly communicate insights, performance trends, and recommendations to stakeholders
Qualifications
7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs
Proven hands-on ("hands to keyboard") experience managing paid search and paid media campaigns
Strong experience with Google Ads and Microsoft/Bing Ads
Experience running display and community-based paid media, including Reddit
Strong understanding of full-funnel performance marketing, including lead generation and revenue impact
Strong knowledge of attribution models, event-based tracking, and measurement frameworks
Knowledge of SEO and how organic and paid strategies complement each other
Strong analytical skills with experience interpreting performance data and funnel metrics
Experience building & executing digital persona or lifecycle marketing journeys
Comfortable owning budgets and optimizing for ROI
Hubspot knowledge
Nice to Have
Experience with LinkedIn Ads
Background in tech for professional services, accounting, or advisory
Previous experience scaling paid search from 0-100
What Success Looks Like
Quickly owns paid performance channels, budgets, and reporting, with clear visibility into pipeline impact
Paid media consistently drives high-intent traffic, qualified MQLs, and sales opportunities
CPA, conversion rates, and lead quality improve quarter over quarter through testing and optimization
Campaigns and messaging are aligned to buyer intent, personas, and funnel stage
Paid search and SEO operate as a unified strategy, improving SERP coverage and landing page performance
Full-funnel reporting and attribution clearly demonstrate ROI and revenue impact
CRO initiatives result in measurable gains across ads and landing pages
Acts as a trusted performance partner, proactively sharing insights and recommendations
#J-18808-Ljbffr