Growth Analyst, Digital Product & CRM (Loyalty)
Potbelly, Chicago, IL, United States
Overview
Potbelly is remote-friendly, but due to state-specific regulatory requirements, remote work is not supported from Alaska, California, or Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment. Base salary : $75,000 - $85,000 base salary range + annual bonus potential! 100% remote in the United States, with state restrictions noted above. Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. Ready to join our growing Potbelly Nation?
What’s In It For You: Competitive pay with performance-based annual raises! Medical, Dental & Vision Insurance Domestic Partnership Benefits Paid Parental Leave FSA and HSA with Employer Contribution Commuter Benefit Program Retirement Savings 401(k) WITH company match Employee Assistance Program Paid Time Off Discount Program Flexible Work Schedule Career growth opportunities Important note :
If hired, you must meet and maintain all eligibility requirements to qualify Purpose
At Potbelly, we believe in feeding smiles - and that starts with understanding and connecting with our guests through data, insights, and innovation. The
Growth Analyst, Digital Product & CRM (Loyalty)
transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You’ll sit at the intersection of product, marketing, and analytics - using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count. This role influences the
digital product roadmap through behavioral and loyalty insights , partners with
product managers and UX
to measure and improve
feature performance and adoption , and uses
experimentation and analytics to optimize our digital experiences
across app, web, and ordering platforms. You’ll balance both
marketing and product KPIs , helping Potbelly create seamless, guest-centered experiences that deliver measurable business impact. What You’ll Do
1. Lead a Culture of Experimentation Design and execute
A/B and multivariate tests
across digital product features, CRM, and loyalty channels. Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor. Define success metrics for feature launches, campaigns, and guest engagement initiatives. Embed experimentation frameworks into both marketing and product development cycles. 2. Elevate Product Analytics Partner with Product and UX to define KPIs and measure
feature adoption, engagement, and retention
across digital touchpoints. Translate user behavior, journey flow, and loyalty data into actionable insights that
influence the digital product roadmap . Identify friction points and growth opportunities across app, web, and online ordering experiences. Conduct post-launch analyses to evaluate feature success and guide future iterations. 3. Analyze and Optimize Campaign & Loyalty Performance Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends. Build dashboards and reports that balance
marketing and product KPIs
- from conversion rates and redemptions to feature adoption and guest lifetime value. Conduct control group and lift analyses to measure impact across channels and audiences. Recommend optimization strategies for targeting, offers, and personalization based on test results. 4. Strengthen Data Infrastructure & Collaboration Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities. Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems. Automate dashboards and standardize KPIs for a unified view of digital performance. Partner cross-functionally to align data insights with business, product, and marketing goals. 5. Communicate Insights that Drive Action Present insights in clear, compelling narratives that connect data to guest behavior and business strategy. Influence decisions across Marketing, Product, and Leadership through data storytelling. Act as a trusted advisor on experimentation, performance management, and digital optimization. What We\'re Looking For
Education Bachelor\'s degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field. Experience 4+ years of data analysis experience using SQL, R, Python, or similar tools. 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms). 2+ years in product analytics, CRM, or loyalty analytics - ideally in hospitality, retail, or fast-casual dining. Proven success designing, executing, and analyzing
A/B tests
and
growth experiments . Experience translating behavioral and loyalty insights into
product roadmap recommendations . Skills & Strengths Deep knowledge of experimental design, hypothesis testing, and statistical evaluation. Strong understanding of product, marketing, and loyalty performance metrics. Ability to connect quantitative insights to guest experiences and business outcomes. Excellent communication and data storytelling skills. Collaborative, curious, and self-starter mindset. Passion for food, hospitality, and delivering experiences that make guests smile. Preferred Experience with Snowflake or similar data warehouses. Advanced SQL/Excel skills and familiarity with data automation. Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4. Familiarity with omnichannel attribution and campaign measurement frameworks. Why Potbelly? We\'re more than sandwiches - we\'re a community built on warmth, curiosity, and care. At Potbelly, your work helps us understand and engage millions of guests every day. You\'ll join a team that values creativity, collaboration, and experimentation - turning data into experiences that feed smiles, one guest (and one sandwich) at a time. Application Deadline:
We accept applications for this position until 3/31/2026. We encourage all individuals to submit their applications. EEO
statements Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work. We\'re an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law. Already applied? Go to TalentReef to see your application Position Information
Company : Potbelly Corporate Position : Growth Analyst, Digital Product & CRM (Loyalty) Status : Full Time Shift : First (Day) Req # : 10841677 Date Posted : December 12, 2025 Location : Chicago, IL 60611, United States Job Category : Corporate
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Potbelly is remote-friendly, but due to state-specific regulatory requirements, remote work is not supported from Alaska, California, or Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment. Base salary : $75,000 - $85,000 base salary range + annual bonus potential! 100% remote in the United States, with state restrictions noted above. Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. Ready to join our growing Potbelly Nation?
What’s In It For You: Competitive pay with performance-based annual raises! Medical, Dental & Vision Insurance Domestic Partnership Benefits Paid Parental Leave FSA and HSA with Employer Contribution Commuter Benefit Program Retirement Savings 401(k) WITH company match Employee Assistance Program Paid Time Off Discount Program Flexible Work Schedule Career growth opportunities Important note :
If hired, you must meet and maintain all eligibility requirements to qualify Purpose
At Potbelly, we believe in feeding smiles - and that starts with understanding and connecting with our guests through data, insights, and innovation. The
Growth Analyst, Digital Product & CRM (Loyalty)
transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You’ll sit at the intersection of product, marketing, and analytics - using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count. This role influences the
digital product roadmap through behavioral and loyalty insights , partners with
product managers and UX
to measure and improve
feature performance and adoption , and uses
experimentation and analytics to optimize our digital experiences
across app, web, and ordering platforms. You’ll balance both
marketing and product KPIs , helping Potbelly create seamless, guest-centered experiences that deliver measurable business impact. What You’ll Do
1. Lead a Culture of Experimentation Design and execute
A/B and multivariate tests
across digital product features, CRM, and loyalty channels. Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor. Define success metrics for feature launches, campaigns, and guest engagement initiatives. Embed experimentation frameworks into both marketing and product development cycles. 2. Elevate Product Analytics Partner with Product and UX to define KPIs and measure
feature adoption, engagement, and retention
across digital touchpoints. Translate user behavior, journey flow, and loyalty data into actionable insights that
influence the digital product roadmap . Identify friction points and growth opportunities across app, web, and online ordering experiences. Conduct post-launch analyses to evaluate feature success and guide future iterations. 3. Analyze and Optimize Campaign & Loyalty Performance Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends. Build dashboards and reports that balance
marketing and product KPIs
- from conversion rates and redemptions to feature adoption and guest lifetime value. Conduct control group and lift analyses to measure impact across channels and audiences. Recommend optimization strategies for targeting, offers, and personalization based on test results. 4. Strengthen Data Infrastructure & Collaboration Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities. Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems. Automate dashboards and standardize KPIs for a unified view of digital performance. Partner cross-functionally to align data insights with business, product, and marketing goals. 5. Communicate Insights that Drive Action Present insights in clear, compelling narratives that connect data to guest behavior and business strategy. Influence decisions across Marketing, Product, and Leadership through data storytelling. Act as a trusted advisor on experimentation, performance management, and digital optimization. What We\'re Looking For
Education Bachelor\'s degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field. Experience 4+ years of data analysis experience using SQL, R, Python, or similar tools. 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms). 2+ years in product analytics, CRM, or loyalty analytics - ideally in hospitality, retail, or fast-casual dining. Proven success designing, executing, and analyzing
A/B tests
and
growth experiments . Experience translating behavioral and loyalty insights into
product roadmap recommendations . Skills & Strengths Deep knowledge of experimental design, hypothesis testing, and statistical evaluation. Strong understanding of product, marketing, and loyalty performance metrics. Ability to connect quantitative insights to guest experiences and business outcomes. Excellent communication and data storytelling skills. Collaborative, curious, and self-starter mindset. Passion for food, hospitality, and delivering experiences that make guests smile. Preferred Experience with Snowflake or similar data warehouses. Advanced SQL/Excel skills and familiarity with data automation. Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4. Familiarity with omnichannel attribution and campaign measurement frameworks. Why Potbelly? We\'re more than sandwiches - we\'re a community built on warmth, curiosity, and care. At Potbelly, your work helps us understand and engage millions of guests every day. You\'ll join a team that values creativity, collaboration, and experimentation - turning data into experiences that feed smiles, one guest (and one sandwich) at a time. Application Deadline:
We accept applications for this position until 3/31/2026. We encourage all individuals to submit their applications. EEO
statements Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work. We\'re an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law. Already applied? Go to TalentReef to see your application Position Information
Company : Potbelly Corporate Position : Growth Analyst, Digital Product & CRM (Loyalty) Status : Full Time Shift : First (Day) Req # : 10841677 Date Posted : December 12, 2025 Location : Chicago, IL 60611, United States Job Category : Corporate
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