Executive Creative Director
Humana Inc, Montpelier, VT, United States
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Humana is building a brand that reflects care, connection, and purpose — and we’re looking for a visionary leader to help shape it. As Executive Creative Director, you’ll lead the development and stewardship of Humana’s brand identity across all member-facing creative and content experiences.
Role Responsibilities Overview This role drives the creative direction for all marketing content developed by the in-house agency and is an essential leader in shaping Humana's enterprise visual identity and tone of voice. You'll partner with team mates from Brand Strategy, Consumer Insights, Go To Market, Design, and more to ensure the brand is consistently expressed, emotionally resonant, and aligned with Humana's mission and values.
Key Responsibilities
Lead creative direction
to embed brand principles into storytelling, messaging, and visual execution
Deliver on Humana's brand strategy, voice, and visual identity
across all creative and content channels based on key insights and performance data
Manage a team of creative directors
by providing thoughtful, strategic feedback on visuals and messaging to elevate the quality of marketing assets
Advocate for brand adherence and stewardship , ensuring consistency, clarity, and compliance across campaigns, assets, and experiences
Partner with enterprise marketing teams
to align brand strategy with organizational goals and member needs
Develop brand guidelines and toolkits , enabling teams to activate the brand effectively and confidently
Lead design thinking sessions
to uncover the most impactful and strategic direction to approach creative requests, embracing a test and learn environment
Establish a content studio
that governs messaging and tone of voice through every member touchpoint, across marketing and regulatory / operational communications
Lead the agency's test and learn strategy , identifying diverse content for multi-variant testing
Oversee brand training and enablement , helping internal teams and external partners understand and apply brand standards
Monitor brand health and perception , using insights to inform strategy and continuously improve brand relevance
Serve as a senior brand ambassador , influencing leadership and representing Humana's brand in strategic forums
Impact This role is central to how Humana shows up in the lives of members, caregivers, and communities. Your leadership will ensure our brand reflects our values, builds trust, and drives meaningful engagement across every experience.
Qualifications Required
Bachelor's degree in Marketing, Communications, Design, or related field
10+ years of experience in brand strategy, creative leadership, or content marketing
Proven success in building and scaling brand identity across large organizations
Strong understanding of brand governance, storytelling, and visual systems
Demonstrated expertise in managing teams, cultivating leadership capabilities, and facilitating effective communication and stakeholder engagement.
Preferred
Experience in regulated industries like healthcare, insurance, or mission-driven organizations
Familiarity with creative operations, content strategy, and design systems
Experience managing agency relationships and cross-functional creative teams
Ability to translate brand strategy into actionable creative direction
Additional Information This position operates under Eastern Standard Time (EST) hours.
This position may require up to 10% travel.
Pay Range $168,000 - $231,000 per year
Benefits Humana, Inc. and its affiliated subsidiaries offer competitive benefits supporting whole-person well-being, including medical, dental and vision, 401(k), paid time off, disability, life insurance, and more.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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Humana is building a brand that reflects care, connection, and purpose — and we’re looking for a visionary leader to help shape it. As Executive Creative Director, you’ll lead the development and stewardship of Humana’s brand identity across all member-facing creative and content experiences.
Role Responsibilities Overview This role drives the creative direction for all marketing content developed by the in-house agency and is an essential leader in shaping Humana's enterprise visual identity and tone of voice. You'll partner with team mates from Brand Strategy, Consumer Insights, Go To Market, Design, and more to ensure the brand is consistently expressed, emotionally resonant, and aligned with Humana's mission and values.
Key Responsibilities
Lead creative direction
to embed brand principles into storytelling, messaging, and visual execution
Deliver on Humana's brand strategy, voice, and visual identity
across all creative and content channels based on key insights and performance data
Manage a team of creative directors
by providing thoughtful, strategic feedback on visuals and messaging to elevate the quality of marketing assets
Advocate for brand adherence and stewardship , ensuring consistency, clarity, and compliance across campaigns, assets, and experiences
Partner with enterprise marketing teams
to align brand strategy with organizational goals and member needs
Develop brand guidelines and toolkits , enabling teams to activate the brand effectively and confidently
Lead design thinking sessions
to uncover the most impactful and strategic direction to approach creative requests, embracing a test and learn environment
Establish a content studio
that governs messaging and tone of voice through every member touchpoint, across marketing and regulatory / operational communications
Lead the agency's test and learn strategy , identifying diverse content for multi-variant testing
Oversee brand training and enablement , helping internal teams and external partners understand and apply brand standards
Monitor brand health and perception , using insights to inform strategy and continuously improve brand relevance
Serve as a senior brand ambassador , influencing leadership and representing Humana's brand in strategic forums
Impact This role is central to how Humana shows up in the lives of members, caregivers, and communities. Your leadership will ensure our brand reflects our values, builds trust, and drives meaningful engagement across every experience.
Qualifications Required
Bachelor's degree in Marketing, Communications, Design, or related field
10+ years of experience in brand strategy, creative leadership, or content marketing
Proven success in building and scaling brand identity across large organizations
Strong understanding of brand governance, storytelling, and visual systems
Demonstrated expertise in managing teams, cultivating leadership capabilities, and facilitating effective communication and stakeholder engagement.
Preferred
Experience in regulated industries like healthcare, insurance, or mission-driven organizations
Familiarity with creative operations, content strategy, and design systems
Experience managing agency relationships and cross-functional creative teams
Ability to translate brand strategy into actionable creative direction
Additional Information This position operates under Eastern Standard Time (EST) hours.
This position may require up to 10% travel.
Pay Range $168,000 - $231,000 per year
Benefits Humana, Inc. and its affiliated subsidiaries offer competitive benefits supporting whole-person well-being, including medical, dental and vision, 401(k), paid time off, disability, life insurance, and more.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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