Channel Demand Generation Manager
Avepoint, Arlington, VA, United States
About AvePoint
AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Beyond 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.
At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own your future. Unleash the power of you!
What You’ll Be Doing The Channel Demand Generation Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi‑touch marketing campaigns targeted at partner recruitment, cross‑sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
This is a highly cross‑functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high‑quality campaign assets.
Key Responsibilities Campaign Strategy & Planning
Develop marketing campaigns for partner recruitment, cross‑sell, and upsell across the NA and ANZ region.
Align campaign strategies with global channel priorities and ensure consistency with EMEA.
Global Campaign Localization & Enablement: translate top‑level messaging layer and product go‑to‑market strategies into partner‑ready campaigns. Involve collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market‑relevant across key global territories.
Partner Segmentation & Targeting: define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high‑value targeted approach.
Content and Asset Strategy: define the necessary campaign assets (e.g., co‑branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.
Campaign Development & Orchestration
Oversee end‑to‑end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign‑in‑a‑box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
Collaborate with Digital Marketing to ensure campaigns are optimised across digital ecosystems, ABX tools, and partner‑facing platforms including assets in the PRM system.
Training & Activation: partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
Lead Flow Management: collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow‑up by the partner or internal sales team.
Cross‑Functional Collaboration
Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
Facilitate seamless handoffs to sales and partner‑facing teams to maximise regional follow‑up and conversion effectiveness.
Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.
Performance Tracking & Reporting
Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilisation, conversion metrics, etc.).
Partner Activation Rate (percentage of target partners actively running a campaign).
Campaign Adoption Rate (the number of partners utilising the provided campaign assets).
Pipeline Contribution (leads generated, converted to opportunities, and associated annual recurring revenue (ARR)).
Analyse results and continuously optimise campaigns for improved ROI and partner impact.
Provide regular reporting to regional leadership teams and global stakeholders.
Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.
What We’re Looking For
4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
Proven experience planning and executing multi‑touch B2B marketing campaigns.
Basic product marketing proficiency, including messaging development and content or asset creation.
Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
Strong analytical skills with the ability to track performance metrics and optimise campaigns accordingly.
Excellent written and verbal communication skills in English.
Agility, passion and teamwork; ability to bring fresh ideas, communicate convincingly and assertively.
Salary Range The salary range for this role is $110,000 - $135,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.
Legal / Privacy Notice Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.
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At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own your future. Unleash the power of you!
What You’ll Be Doing The Channel Demand Generation Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi‑touch marketing campaigns targeted at partner recruitment, cross‑sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
This is a highly cross‑functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high‑quality campaign assets.
Key Responsibilities Campaign Strategy & Planning
Develop marketing campaigns for partner recruitment, cross‑sell, and upsell across the NA and ANZ region.
Align campaign strategies with global channel priorities and ensure consistency with EMEA.
Global Campaign Localization & Enablement: translate top‑level messaging layer and product go‑to‑market strategies into partner‑ready campaigns. Involve collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market‑relevant across key global territories.
Partner Segmentation & Targeting: define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high‑value targeted approach.
Content and Asset Strategy: define the necessary campaign assets (e.g., co‑branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.
Campaign Development & Orchestration
Oversee end‑to‑end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign‑in‑a‑box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
Collaborate with Digital Marketing to ensure campaigns are optimised across digital ecosystems, ABX tools, and partner‑facing platforms including assets in the PRM system.
Training & Activation: partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
Lead Flow Management: collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow‑up by the partner or internal sales team.
Cross‑Functional Collaboration
Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
Facilitate seamless handoffs to sales and partner‑facing teams to maximise regional follow‑up and conversion effectiveness.
Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.
Performance Tracking & Reporting
Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilisation, conversion metrics, etc.).
Partner Activation Rate (percentage of target partners actively running a campaign).
Campaign Adoption Rate (the number of partners utilising the provided campaign assets).
Pipeline Contribution (leads generated, converted to opportunities, and associated annual recurring revenue (ARR)).
Analyse results and continuously optimise campaigns for improved ROI and partner impact.
Provide regular reporting to regional leadership teams and global stakeholders.
Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.
What We’re Looking For
4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
Proven experience planning and executing multi‑touch B2B marketing campaigns.
Basic product marketing proficiency, including messaging development and content or asset creation.
Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
Strong analytical skills with the ability to track performance metrics and optimise campaigns accordingly.
Excellent written and verbal communication skills in English.
Agility, passion and teamwork; ability to bring fresh ideas, communicate convincingly and assertively.
Salary Range The salary range for this role is $110,000 - $135,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.
Legal / Privacy Notice Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.
#J-18808-Ljbffr