Senior Product Marketing Manager
U.S. Bankruptcy Court - District of CT, Hartford, CT, United States
Overview
About Spark Advisors
We're building healthcare tech for a system that desperately needs it. Independent Medicare advisors play a crucial role in guiding seniors through complexity and helping them find the right coverage for their needs. Spark is fixing that by combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities. We offer remote work, sabbaticals, company retreats, and other generous benefits that earned us recognition as one of Inc. Magazine’s Best Workplaces of 2025.
Healthcare is overdue for innovation. Let’s redefine what its future looks like — together.
Summary Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.
What You’ll Do
Positioning, Messaging & Narrative
Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies
Develop and maintain differentiated positioning for Spark's products and capabilities
Build and evolve buyer personas grounded in ongoing market research and customer conversations
Maintain competitive intelligence and communicate findings across the organization
Product Launch Management
Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
Own cross-functional launch readiness across product, design, DG, sales, and customer success
Define and track success metrics tied to awareness, adoption, and sales impact
Go-to-Market Strategy
Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
Build the strategic POV on where Spark plays and how we win in each segment
Technology Leadership & Content
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
Partner with demand gen and content marketing to extend reach and drive awareness
Leverage AI tools to accelerate research, content creation, and synthesis
Customer Marketing & Lifecycle
Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement
Design communications that help brokers and agencies get more value from Spark's platform and capabilities
Partner with customer success and product to identify adoption gaps and address them through marketing programs
Sales & Growth Enablement
Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides
Partner with sales on messaging strategy for new agency segments and product offerings
Run enablement trainings and ensure field teams can confidently represent Spark's value proposition
What We’re Looking For
5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real
Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment
Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft
Experience building sales enablement programs and the collateral that helps field teams win deals
Demonstrated ability to learn quickly and adapt to new industries, products, and personas
Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting
True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes
Strong IC writing and content creation skills — you can produce polished assets, not just briefs
Proficient with AI tools to accelerate your work
Comfortable operating in a build environment with limited historical infrastructure
Nice To Haves
Experience in health tech, insurance tech, or a similarly complex or regulated industry
Customer marketing or lifecycle marketing experience
Familiarity with channel or partner-led GTM motions
Experience at a high-growth startup where you've had to build from scratch
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We're building healthcare tech for a system that desperately needs it. Independent Medicare advisors play a crucial role in guiding seniors through complexity and helping them find the right coverage for their needs. Spark is fixing that by combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities. We offer remote work, sabbaticals, company retreats, and other generous benefits that earned us recognition as one of Inc. Magazine’s Best Workplaces of 2025.
Healthcare is overdue for innovation. Let’s redefine what its future looks like — together.
Summary Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.
What You’ll Do
Positioning, Messaging & Narrative
Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies
Develop and maintain differentiated positioning for Spark's products and capabilities
Build and evolve buyer personas grounded in ongoing market research and customer conversations
Maintain competitive intelligence and communicate findings across the organization
Product Launch Management
Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
Own cross-functional launch readiness across product, design, DG, sales, and customer success
Define and track success metrics tied to awareness, adoption, and sales impact
Go-to-Market Strategy
Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
Build the strategic POV on where Spark plays and how we win in each segment
Technology Leadership & Content
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
Partner with demand gen and content marketing to extend reach and drive awareness
Leverage AI tools to accelerate research, content creation, and synthesis
Customer Marketing & Lifecycle
Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement
Design communications that help brokers and agencies get more value from Spark's platform and capabilities
Partner with customer success and product to identify adoption gaps and address them through marketing programs
Sales & Growth Enablement
Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides
Partner with sales on messaging strategy for new agency segments and product offerings
Run enablement trainings and ensure field teams can confidently represent Spark's value proposition
What We’re Looking For
5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real
Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment
Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft
Experience building sales enablement programs and the collateral that helps field teams win deals
Demonstrated ability to learn quickly and adapt to new industries, products, and personas
Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting
True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes
Strong IC writing and content creation skills — you can produce polished assets, not just briefs
Proficient with AI tools to accelerate your work
Comfortable operating in a build environment with limited historical infrastructure
Nice To Haves
Experience in health tech, insurance tech, or a similarly complex or regulated industry
Customer marketing or lifecycle marketing experience
Familiarity with channel or partner-led GTM motions
Experience at a high-growth startup where you've had to build from scratch
#J-18808-Ljbffr