VP, Product Strategy (Transformation & Change Management)
Publicis Groupe Holdings B.V, New York, NY, United States
Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview The Vice President, Product Strategy is a senior leader responsible for defining and driving product strategy while ensuring successful adoption across the organization. This role sits at the intersection of product, technology, data, and business operations—translating strategic vision into actionable roadmaps while leading the organizational change required to realize value.
This leader brings deep product expertise but goes beyond product delivery—shaping operating models, influencing stakeholders, and embedding new ways of working to enable sustainable transformation. They will partner closely with executive leadership to align on priorities, drive measurable outcomes, and ensure that product innovation is effectively adopted across teams, processes, and systems.
Responsibilities Product Strategy & Vision
Define and lead end-to-end product strategy aligned to business objectives, customer needs, and market opportunities
Translate strategic vision into prioritized roadmaps, epics, and measurable outcomes
Establish clear product principles, frameworks (e.g., DVF), and decision‑making models
Ensure product strategy is grounded in data, customer insight, and business viability
Transformation & Change Leadership
Lead change‑management efforts required to implement new products, platforms, and operating models
Define and execute change strategies across people, process, and technology
Identify organizational barriers to adoption and proactively design solutions to overcome them
Drive alignment across executive stakeholders, ensuring clarity on "what is changing" and "why it matters"
Champion a culture of continuous improvement, experimentation, and iterative delivery
Operating Model & Ways of Working
Design and implement product‑led operating models (e.g., cross‑functional pods, agile delivery frameworks)
Establish governance structures, decision rights, and workflows to support scalable execution
Align product, technology, data, and business teams around shared goals and KPIs
Embed repeatable processes for prioritization, roadmap planning, and delivery
Stakeholder Leadership & Influence
Serve as a trusted advisor to executive stakeholders, including Product, Technology, Marketing, and Operations leadership
Facilitate alignment across complex, cross‑functional environments with competing priorities
Communicate strategy, progress, and outcomes in a clear, compelling, and executive‑ready manner
Lead workshops, alignment sessions, and decision forums to drive momentum and clarity
Adoption, Enablement & Value Realization
Ensure successful adoption of new capabilities across the organization—not just delivery
Define success metrics tied to business outcomes (e.g., adoption, efficiency, revenue impact)
Partner with teams to operationalize new tools, platforms, and processes
Develop enablement strategies including training, documentation, and change communications
Team Leadership & Capability Building
Lead and mentor a team of product strategists, fostering strong product thinking and business acumen
Build product and change‑management capabilities across the organization
Promote a culture of accountability, ownership, and continuous learning
Identify skill gaps and invest in training and development
Qualifications Core Product Expertise
10+ years of experience in product strategy, product management, or digital transformation roles
Proven ability to define and deliver complex digital products and platforms
Experience translating business strategy into product roadmaps and execution plans
Strong understanding of modern product practices (Agile, dual‑track discovery, experimentation)
Change Management & Transformation Experience
Demonstrated experience leading large‑scale transformation or change‑management initiatives
Deep understanding of organizational change dynamics (people, process, technology)
Experience driving adoption of new platforms, operating models, or ways of working
Ability to influence behavior change across diverse stakeholder groups
Leadership & Communication
Exceptional stakeholder management and executive communication skills
Ability to simplify complex ideas into clear, actionable narratives
Experience working in highly matrixed, cross‑functional environments
Strong facilitation skills (workshops, alignment sessions, decision‑making forums)
Strategic & Analytical Thinking
Ability to balance long‑term vision with near‑term execution
Strong problem‑solving skills with a data‑driven mindset
Experience defining KPIs and measuring business impact
Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $159,695 - $255,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/17/26.
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Overview The Vice President, Product Strategy is a senior leader responsible for defining and driving product strategy while ensuring successful adoption across the organization. This role sits at the intersection of product, technology, data, and business operations—translating strategic vision into actionable roadmaps while leading the organizational change required to realize value.
This leader brings deep product expertise but goes beyond product delivery—shaping operating models, influencing stakeholders, and embedding new ways of working to enable sustainable transformation. They will partner closely with executive leadership to align on priorities, drive measurable outcomes, and ensure that product innovation is effectively adopted across teams, processes, and systems.
Responsibilities Product Strategy & Vision
Define and lead end-to-end product strategy aligned to business objectives, customer needs, and market opportunities
Translate strategic vision into prioritized roadmaps, epics, and measurable outcomes
Establish clear product principles, frameworks (e.g., DVF), and decision‑making models
Ensure product strategy is grounded in data, customer insight, and business viability
Transformation & Change Leadership
Lead change‑management efforts required to implement new products, platforms, and operating models
Define and execute change strategies across people, process, and technology
Identify organizational barriers to adoption and proactively design solutions to overcome them
Drive alignment across executive stakeholders, ensuring clarity on "what is changing" and "why it matters"
Champion a culture of continuous improvement, experimentation, and iterative delivery
Operating Model & Ways of Working
Design and implement product‑led operating models (e.g., cross‑functional pods, agile delivery frameworks)
Establish governance structures, decision rights, and workflows to support scalable execution
Align product, technology, data, and business teams around shared goals and KPIs
Embed repeatable processes for prioritization, roadmap planning, and delivery
Stakeholder Leadership & Influence
Serve as a trusted advisor to executive stakeholders, including Product, Technology, Marketing, and Operations leadership
Facilitate alignment across complex, cross‑functional environments with competing priorities
Communicate strategy, progress, and outcomes in a clear, compelling, and executive‑ready manner
Lead workshops, alignment sessions, and decision forums to drive momentum and clarity
Adoption, Enablement & Value Realization
Ensure successful adoption of new capabilities across the organization—not just delivery
Define success metrics tied to business outcomes (e.g., adoption, efficiency, revenue impact)
Partner with teams to operationalize new tools, platforms, and processes
Develop enablement strategies including training, documentation, and change communications
Team Leadership & Capability Building
Lead and mentor a team of product strategists, fostering strong product thinking and business acumen
Build product and change‑management capabilities across the organization
Promote a culture of accountability, ownership, and continuous learning
Identify skill gaps and invest in training and development
Qualifications Core Product Expertise
10+ years of experience in product strategy, product management, or digital transformation roles
Proven ability to define and deliver complex digital products and platforms
Experience translating business strategy into product roadmaps and execution plans
Strong understanding of modern product practices (Agile, dual‑track discovery, experimentation)
Change Management & Transformation Experience
Demonstrated experience leading large‑scale transformation or change‑management initiatives
Deep understanding of organizational change dynamics (people, process, technology)
Experience driving adoption of new platforms, operating models, or ways of working
Ability to influence behavior change across diverse stakeholder groups
Leadership & Communication
Exceptional stakeholder management and executive communication skills
Ability to simplify complex ideas into clear, actionable narratives
Experience working in highly matrixed, cross‑functional environments
Strong facilitation skills (workshops, alignment sessions, decision‑making forums)
Strategic & Analytical Thinking
Ability to balance long‑term vision with near‑term execution
Strong problem‑solving skills with a data‑driven mindset
Experience defining KPIs and measuring business impact
Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $159,695 - $255,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/17/26.
#J-18808-Ljbffr