Senior Product Manager, Marketing Campaign Orchestration
GlaxoSmithKline, Durham, NC, United States
Site Name:
Durham Blackwell Street Posted Date:
Mar 27 2026 GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Position Summary You will lead product management for
AI-enabled marketing campaign orchestration and workflow solutions , with a focus on
Storyteq
as a core platform. This role connects
strategy, content, data, and execution , enabling how campaigns are planned, created, reviewed, and activated across channels. You will work in close partnership with
Marketing Operations , who own campaign processes, training, and onboarding, while you own the
platform strategy, roadmap, and capability evolution . Together, this partnership ensures scalable, compliant, and efficient campaign execution across marketing and agency teams. We are looking for a product leader with strong
marketing domain expertise
who can bring a user-first mindset, make data-informed decisions, and advance
AI and agentic capabilities
to improve speed-to-market, quality, and operational efficiency. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include: Define and own the
product roadmap
for campaign orchestration and workflow tools, including AI-driven capabilities
Collaborate with marketing, analytics, legal, privacy, tech, and vendor partners to gather requirements and set priorities
Translate business and marketing needs into
user stories, acceptance criteria, and delivery-ready requirements
Partner with
Marketing Operations
to ensure platform capabilities align with campaign processes and ways of working
Drive adoption through
intuitive product design and continuous improvement
(with Marketing Ops leading training and onboarding)
Identify and scale
AI and automation use cases , including intelligent workflow routing, content acceleration, and predictive insights
Measure campaign and workflow performance, using data to inform product enhancements
Manage vendor relationships and ensure solutions meet
security, privacy, and quality standards
Partner closely with marketers, campaign planners, agencies, and data teams to understand user needs and workflows
Lead backlog prioritization and sprint planning with engineering and delivery teams
Define success metrics, track KPIs, and use data to guide product decisions and continuous improvement
Ensure campaign orchestration integrates with
content systems, MLR/compliance platforms, CRM, analytics, and channel tools
Build cross-functional alignment through clear roadmaps, stakeholder updates, and transparent decision-making
Maintain product documentation, support user testing, and gather feedback to improve usability and outcomes
Continuously identify opportunities to embed
AI and intelligent automation
into campaign workflows
Why You?
Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals: Bachelor’s degree in business, marketing, computer science, or related field, or equivalent experience
5+ years of product management or equivalent experience delivering
marketing, campaign, or content workflow solutions
Experience in
marketing operations, campaign execution, or content production environments
Experience with
campaign orchestration, marketing automation, or workflow platforms
Experience writing user stories, defining acceptance criteria, and managing product backlogs
Experience using data analysis to define KPIs and measure campaign and workflow performance
Experience collaborating with cross‑functional marketing, technology, and agency partners
Preferred Qualification If you have the following characteristics, it would be a plus: Experience in
pharma, life sciences, or other regulated environments
(MLR familiarity preferred)
Experience with platforms such as
Storyteq, Aprimo, Veeva, Adobe, Salesforce , or similar ecosystems
Experience with
AI, automation, or agentic workflows in marketing or content operations
Familiarity with
privacy, compliance, and health-related data regulations
Demonstrated success driving
adoption and change across marketing organizations
Working knowledge of Agile development practices and tools (e.g., Jira, Confluence)
Strong stakeholder management, influencing, and communication skills
#GSK-LI Working arrangement This role is hybrid with regular on-site collaboration and flexible remote working. Specific office and remote expectations will be discussed during the interview process. How to apply If you are excited by building
AI-enabled, user-centered marketing products
that improve how campaigns are executed and scaled, we want to hear from you. Please apply and tell us how your experience matches the role and the impact you want to make at GSK. Please visit
GSK US Benefits Summary
to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -
usrecruitment.adjustments@gsk.com GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at
https://openpaymentsdata.cms.gov/
#J-18808-Ljbffr
Durham Blackwell Street Posted Date:
Mar 27 2026 GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Position Summary You will lead product management for
AI-enabled marketing campaign orchestration and workflow solutions , with a focus on
Storyteq
as a core platform. This role connects
strategy, content, data, and execution , enabling how campaigns are planned, created, reviewed, and activated across channels. You will work in close partnership with
Marketing Operations , who own campaign processes, training, and onboarding, while you own the
platform strategy, roadmap, and capability evolution . Together, this partnership ensures scalable, compliant, and efficient campaign execution across marketing and agency teams. We are looking for a product leader with strong
marketing domain expertise
who can bring a user-first mindset, make data-informed decisions, and advance
AI and agentic capabilities
to improve speed-to-market, quality, and operational efficiency. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include: Define and own the
product roadmap
for campaign orchestration and workflow tools, including AI-driven capabilities
Collaborate with marketing, analytics, legal, privacy, tech, and vendor partners to gather requirements and set priorities
Translate business and marketing needs into
user stories, acceptance criteria, and delivery-ready requirements
Partner with
Marketing Operations
to ensure platform capabilities align with campaign processes and ways of working
Drive adoption through
intuitive product design and continuous improvement
(with Marketing Ops leading training and onboarding)
Identify and scale
AI and automation use cases , including intelligent workflow routing, content acceleration, and predictive insights
Measure campaign and workflow performance, using data to inform product enhancements
Manage vendor relationships and ensure solutions meet
security, privacy, and quality standards
Partner closely with marketers, campaign planners, agencies, and data teams to understand user needs and workflows
Lead backlog prioritization and sprint planning with engineering and delivery teams
Define success metrics, track KPIs, and use data to guide product decisions and continuous improvement
Ensure campaign orchestration integrates with
content systems, MLR/compliance platforms, CRM, analytics, and channel tools
Build cross-functional alignment through clear roadmaps, stakeholder updates, and transparent decision-making
Maintain product documentation, support user testing, and gather feedback to improve usability and outcomes
Continuously identify opportunities to embed
AI and intelligent automation
into campaign workflows
Why You?
Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals: Bachelor’s degree in business, marketing, computer science, or related field, or equivalent experience
5+ years of product management or equivalent experience delivering
marketing, campaign, or content workflow solutions
Experience in
marketing operations, campaign execution, or content production environments
Experience with
campaign orchestration, marketing automation, or workflow platforms
Experience writing user stories, defining acceptance criteria, and managing product backlogs
Experience using data analysis to define KPIs and measure campaign and workflow performance
Experience collaborating with cross‑functional marketing, technology, and agency partners
Preferred Qualification If you have the following characteristics, it would be a plus: Experience in
pharma, life sciences, or other regulated environments
(MLR familiarity preferred)
Experience with platforms such as
Storyteq, Aprimo, Veeva, Adobe, Salesforce , or similar ecosystems
Experience with
AI, automation, or agentic workflows in marketing or content operations
Familiarity with
privacy, compliance, and health-related data regulations
Demonstrated success driving
adoption and change across marketing organizations
Working knowledge of Agile development practices and tools (e.g., Jira, Confluence)
Strong stakeholder management, influencing, and communication skills
#GSK-LI Working arrangement This role is hybrid with regular on-site collaboration and flexible remote working. Specific office and remote expectations will be discussed during the interview process. How to apply If you are excited by building
AI-enabled, user-centered marketing products
that improve how campaigns are executed and scaled, we want to hear from you. Please apply and tell us how your experience matches the role and the impact you want to make at GSK. Please visit
GSK US Benefits Summary
to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -
usrecruitment.adjustments@gsk.com GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at
https://openpaymentsdata.cms.gov/
#J-18808-Ljbffr