VP of Marketing
Vaco Recruiter Services, Princeton Junction, NJ, United States
Vice President of Marketing
East Windsor, NJ (Hybrid)
Our client, a fast-growing consumer brand, is seeking a dynamic and strategic
Vice President of Marketing
to lead and scale their marketing function. This role is ideal for a hands‑on leader coming from a
big box retail environment
who has successfully built and executed high‑impact marketing strategies across multiple channels.
About the Role The VP of Marketing will be responsible for driving brand growth, customer acquisition, and revenue through a mix of strategic leadership and hands‑on execution. This individual will play a key role in shaping the brand’s voice, optimizing performance marketing efforts, and leading creative direction across all channels—while also building and developing a high‑performing marketing team from the ground up or through periods of growth.
Key Responsibilities
Develop and execute a comprehensive marketing strategy to drive brand awareness and revenue growth
Lead performance marketing initiatives across paid media channels, ensuring strong ROI and scalability
Leverage social media, PR, and influencer marketing to expand reach and engagement
Oversee creative strategy and execution, ensuring high‑quality, high‑performing content
Evaluate and optimize agency partnerships and external vendors
Analyze campaign performance and marketing data to drive continuous improvement
Collaborate cross‑functionally with sales, product, and leadership teams to align marketing efforts with business objectives
Build, scale, and mentor a high‑performing marketing team
Ideal Candidate Profile
8–15+ years of progressive marketing experience, with a balance of strategy and hands‑on execution
Required:
Experience within a big box retail environment
Proven success scaling a consumer brand across DTC, Amazon, and/or retail channels
Demonstrated experience
building and developing marketing teams , including hiring, structuring, and mentoring talent
Deep expertise in performance marketing and paid media
Strong understanding of content strategy and creative development, with the ability to guide and improve output
Experience managing and optimizing agencies and external partners
Highly analytical, results‑driven, and comfortable in a fast‑paced, “builder” environment
Experience working with channel or distributor-driven B2B models is a plus
Why This Opportunity?
Opportunity to make a significant impact in a high‑growth environment
High‑visibility role working closely with executive leadership
Blend of strategic ownership and hands‑on execution
If you are qualified for the VP of Marketing role and would like to learn more, please - APPLY NOW!
#J-18808-Ljbffr
Our client, a fast-growing consumer brand, is seeking a dynamic and strategic
Vice President of Marketing
to lead and scale their marketing function. This role is ideal for a hands‑on leader coming from a
big box retail environment
who has successfully built and executed high‑impact marketing strategies across multiple channels.
About the Role The VP of Marketing will be responsible for driving brand growth, customer acquisition, and revenue through a mix of strategic leadership and hands‑on execution. This individual will play a key role in shaping the brand’s voice, optimizing performance marketing efforts, and leading creative direction across all channels—while also building and developing a high‑performing marketing team from the ground up or through periods of growth.
Key Responsibilities
Develop and execute a comprehensive marketing strategy to drive brand awareness and revenue growth
Lead performance marketing initiatives across paid media channels, ensuring strong ROI and scalability
Leverage social media, PR, and influencer marketing to expand reach and engagement
Oversee creative strategy and execution, ensuring high‑quality, high‑performing content
Evaluate and optimize agency partnerships and external vendors
Analyze campaign performance and marketing data to drive continuous improvement
Collaborate cross‑functionally with sales, product, and leadership teams to align marketing efforts with business objectives
Build, scale, and mentor a high‑performing marketing team
Ideal Candidate Profile
8–15+ years of progressive marketing experience, with a balance of strategy and hands‑on execution
Required:
Experience within a big box retail environment
Proven success scaling a consumer brand across DTC, Amazon, and/or retail channels
Demonstrated experience
building and developing marketing teams , including hiring, structuring, and mentoring talent
Deep expertise in performance marketing and paid media
Strong understanding of content strategy and creative development, with the ability to guide and improve output
Experience managing and optimizing agencies and external partners
Highly analytical, results‑driven, and comfortable in a fast‑paced, “builder” environment
Experience working with channel or distributor-driven B2B models is a plus
Why This Opportunity?
Opportunity to make a significant impact in a high‑growth environment
High‑visibility role working closely with executive leadership
Blend of strategic ownership and hands‑on execution
If you are qualified for the VP of Marketing role and would like to learn more, please - APPLY NOW!
#J-18808-Ljbffr