Associate Brand Manager
Confidential, Trenton, NJ, United States
About the role
The
Associate Brand Manager (ABM)
plays a key role in driving innovation-led growth across brands within the homecare category. This position resides within the US Marketing function and reports to the Innovation Brand Manager. The ABM is responsible for leading the innovation pipeline, from concept through commercialization, and will support brand development by identifying growth opportunities, shaping category strategy, and ensuring strong execution. This role offers a dynamic opportunity to contribute to the future and success of multiple brands while developing essential marketing and business management skills.
Your responsibilities
NPD Project Management and Ownership
– Lead cross-functional teams to deliver innovation projects on time and in full (OTIF)
Champion Innovation Pipeline
– Secure stakeholder alignment new product launches across three brands
Support Long-Term Innovation Strategy
– Contribute to the development and execution of innovation plans that drive sustainable sales and profitability
Assist in Shaping Category Strategy
– Ensure innovation efforts align with overall business and category goals
Translate Insights into Actionable Strategies
– Leverage consumer and customer insights to inform innovation direction and execution
Collaborate with Sales and Trade Marketing
– Identify trade needs and facilitate speed-to-market for new products, programs, and service
The experience we're looking for
2-5 years of experience in innovation, preferably in a CPG environment
Bachelor's degree from an accredited university (MBA preferred)
Strong analytical skills with financial and commercial acumen
Strong project management and organizational skills
Ability to work in a fast-paced, global environment and manage multiple priorities
Self-motivated, adaptable, and proactive in problem-solving
Data driven mindset – experience in Nielsen/Circana/Numerator is a plus
Excellent communication, presentation, and networking abilities
Proficiency in Microsoft Office Suite
The skills for success Cross-functional collaboration, project management, market research, storytelling, financial modeling and P&L management, consumer insights and data analysis, syndicated data, creative thinking and problem solving
#J-18808-Ljbffr
Associate Brand Manager (ABM)
plays a key role in driving innovation-led growth across brands within the homecare category. This position resides within the US Marketing function and reports to the Innovation Brand Manager. The ABM is responsible for leading the innovation pipeline, from concept through commercialization, and will support brand development by identifying growth opportunities, shaping category strategy, and ensuring strong execution. This role offers a dynamic opportunity to contribute to the future and success of multiple brands while developing essential marketing and business management skills.
Your responsibilities
NPD Project Management and Ownership
– Lead cross-functional teams to deliver innovation projects on time and in full (OTIF)
Champion Innovation Pipeline
– Secure stakeholder alignment new product launches across three brands
Support Long-Term Innovation Strategy
– Contribute to the development and execution of innovation plans that drive sustainable sales and profitability
Assist in Shaping Category Strategy
– Ensure innovation efforts align with overall business and category goals
Translate Insights into Actionable Strategies
– Leverage consumer and customer insights to inform innovation direction and execution
Collaborate with Sales and Trade Marketing
– Identify trade needs and facilitate speed-to-market for new products, programs, and service
The experience we're looking for
2-5 years of experience in innovation, preferably in a CPG environment
Bachelor's degree from an accredited university (MBA preferred)
Strong analytical skills with financial and commercial acumen
Strong project management and organizational skills
Ability to work in a fast-paced, global environment and manage multiple priorities
Self-motivated, adaptable, and proactive in problem-solving
Data driven mindset – experience in Nielsen/Circana/Numerator is a plus
Excellent communication, presentation, and networking abilities
Proficiency in Microsoft Office Suite
The skills for success Cross-functional collaboration, project management, market research, storytelling, financial modeling and P&L management, consumer insights and data analysis, syndicated data, creative thinking and problem solving
#J-18808-Ljbffr