SMB Channel Marketing Manager

Corestream is seeking a SMB Channel Marketing Manager to own and scale how we engage employees, activate employers, and deliver long-term value across our SMB segment. This role sits at the intersection of strategy and execution — building a cohesive, data-driven communications program that makes a measurable difference in how SMB clients and their employees experience Corestream's voluntary benefits platform. If you're a marketing leader who thrives on building things from the ground up, loves working with data as much as you love crafting the right message, we encourage you to apply. Location: Corestream is headquartered in Tampa, FL but with a significant population of remote employees based all over the country, being based in Tampa is not a requirement to apply! Responsibilities: Employee Participation & Channel Strategy Own the strategy and execution of employee-facing communications across SMB accounts Develop and manage an annual communications calendar, including Open Enrollment campaigns Identify, test, and scale channels beyond email — including SMS, webinars, direct mail, and partner integrations Continuously improve messaging, timing, and segmentation to drive awareness and benefits participation Partner with the Data team to evaluate performance and refine strategies over time Employer Activation Design and improve a repeatable employer activation model that drives strong launches and early adoption Manage and evolve the Employer communications materials and resources Collaborate with SMB partners and work closely with Customer Care to streamline onboarding communications Identify opportunities to improv the launch experience and implement improvements Measure activation performance and optimize accordingly Customer Lifecycle & Retention Build a year-round lifecycle marketing strategy to support utilization and retention across the SMB base Design automated communication journeys aligned to key lifecycle stages Apply segmentation and targeting strategies to improve relevance and engagement Partner with Customer Care to align outreach across touchpoints Track utilization trends, engagement performance, and retention impact in partnership with the Data team Cross-Functional & External Relationship Management Serve as the central marketing point of contact for SMB stakeholders Build strong relationships with SMB partner marketing teams and coordinate with vendors and external partners Align cross-functional teams around shared goals and measurable outcomes Recipe for Success: 5–10 years of experience in consumer marketing, lifecycle marketing, or a related B2C or B2B2C marketing discipline Proven ability to build and execute multi-channel communications strategies with measurable results Strong analytical skills — comfortable working with data to inform decisions, measure performance, and optimize programs Experience with marketing automation platforms (Salesforce Marketing Cloud or similar) Ability to collaborate across teams and influence outcomes Excellent written and verbal communication skills Bachelor's degree in Marketing, Business, or equivalent experience Cherries on Top Experience marketing within the employee benefits, HR technology, or insurance space Familiarity with SMB distribution channels or payroll partner ecosystems Experience building lifecycle or retention marketing programs Comfort working in a fast-paced, high-growth environment Corestream is a fast-growing, cutting-edge financial and benefits technology company. We are an industry leader in the delivery of Voluntary Benefits; our proprietary software is the engine for large, Fortune-500 companies to easily and cost-effectively offer unlimited Voluntary Benefits to its employees through payroll deduction. We have a driven, flexible, and fun team and offer competitive compensation and benefit packages. Although we are over ten years old, we still have a “start-up” culture and when we are in the office we have a casual dress code, free snacks and beverages, and Wednesday lunches are on the house. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr