Manager, Senior Product Marketing Manager - SLR & At Work

The role SoFi is looking for a Senior Product Marketing Manager to lead Product Marketing for Student Loan Refinance while also owning our At Work (B2B2C) marketing channel , which is a critical growth lever for Student Loan Refinancing among other products. This role sits at the intersection of product strategy, channel management, and employer-based distribution, and will play a critical role in driving growth across one of SoFi’s most strategic lending products. In addition to owning strategy and execution, this role will provide day-to-day leadership and development for one Associate Product Marketing Manager supporting Student Loan Refinance. This is a hands‑on, player‑coach role where success is driven by both individual impact and the ability to scale results through partnership and mentorship. What you’ll do Own and scale: Define, launch, and continuously optimize multi-channel acquisition strategies and GTM plans to meet ambitious quarterly and annual growth targets. Strategic foresight: Proactively monitor the market context, competitive threats, and external factors, pivoting strategies as needed to ensure SoFi’s Student Loan Refinance growth trajectory. P&L influence: Oversee the Student Loan Refinance marketing budget, forecasting and identifying and sizing incremental growth opportunities. Segmentation: Define and evangelize target audience segmentation, developing compelling, research‑backed messaging and marketing strategies that elevate performance across channels. Drive offer strategy: Architect the holistic offer strategy, managing offer terms, fulfillment processes, and creative testing to maximize conversion efficiency. Creative leadership: Serve as the core brief writer, collaborating with Brand Strategy and Creative Studio to deliver breakthrough campaigns that demonstrably drive performance. Product catalyst: Act as the strategic partner to Product Management, using a deep understanding of the customer journey to eliminate pain points, boost conversion, and guarantee new products achieve product‑market fit and business goals. Own the At Work marketing channel strategy, driving acquisition and engagement through employer partnerships. Collaborate with At Work Sales, Partnerships, and Operations to align marketing strategy with employer needs and distribution opportunities. Work with At Work Product team to enhance our At Work marketing infrastructure to more optimally deliver our solutions for employer/employee needs. Develop B2B2C messaging that resonates with both employer stakeholders and end borrowers. Identify, test, and scale At Work marketing to grow funnel contribution and efficiency. Use performance insights to continuously refine channel strategy and execution. What you’ll need Minimum 8+ years of B:C Product Marketing and/or Growth Marketing, ideally within a high‑growth environment. FinTech expertise: Proven track record of significantly accelerating growth (e.g., 2X, 3X) for a FinTech or B2C financial product. Strategy and execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes. Analytical aptitude: Mastery of analytics tools and frameworks (e.g., Tableau, Amplitude, A/B testing) to independently derive insights, make strategic recommendations, and forecast business impact. Founder’s mentality: High initiative, entrepreneurial drive, and a strong bias for action—a motivated self‑starter who thrives in ambiguity and owns outcomes from conception to completion. Flexibility: Demonstrated ability to problem‑solve and succeed independently in a fast‑paced, high‑volume and ambiguous growth environment. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. Pay range: $128,000.00 - $220,000.00 Payment frequency: Annual This role is also eligible for a bonus, long‑term incentives, and competitive benefits. More information about our employee benefits can be found on our Benefits at SoFi page. EEO Statement SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles. Apply for this position Terms and Conditions Apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To qualify, a borrower must be a U.S. citizen or other eligible status and meet SoFi's underwriting requirements. Not all borrowers receive the lowest rate. Lowest rates reserved for the most creditworthy borrowers. If approved, your actual rate will be within the range of rates listed above and will depend on a variety of factors, including term of loan, evaluation of your creditworthiness, years of professional experience, income, and a variety of other factors. Rates and Terms are subject to change at any time without notice and are subject to state restrictions. SoFi refinance loans are private loans and do not have the same repayment options that the federal loan program offers, or may become available, such as Income Based Repayment or Income Contingent Repayment or PAYE. Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612. SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 696891. ✝︎ To check the rates and terms you qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit. #J-18808-Ljbffr