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Content Specialist Global Marketing

Department:, Location, WV, United States


Global Marketing is the marketing and communication hub of Forbo Flooring Systems worldwide. From here, we develop and roll out global strategies that shape how our brands, products, and innovations are promoted in more than 30 countries. The team consists of 10 experienced marketing professionals who deliver product launches, digital campaigns and marketing tools to support country sales organisations. The role As a Content Specialist you are passionate about creative storytelling, have a good eye for aesthetics and are a highly organized project manager, who is comfortable managing multiple tasks simultaneously. You take ownership of planning, creating, and coordinating a wide range of content that brings our brands, services, and product portfolio to life across all markets. In addition to creating engaging contents, you are also responsible to manage and coordinate a network of agencies and suppliers we work with as well as regularly liaise with country marketing teams to ensure the successful roll out of the contents produced. What you’ll do Execute and further develop the existing global content strategy Create both brand and product specific content, tailored to specific segments and customer groups Produce and deliver to local sales organisations a variety of content formats, including: Product videos Project references Customer stories Presentations and brochures Whitepapers Press releases Work closely with Product Management, Design team, country marketing team and Sustainability team to gather the information needed to produce content Ensure content is easy to find, reuse, and apply across the organization Keep projects moving, manage timelines, and make sure deadlines are met without compromising on quality In this role, you report to the Global Marcom manager and work closely with our social media specialist. We’re looking for someone who: Holds a Bachelor’s degree (HBO) in Communication, Marketing, or a related field. Has at least 5 years of experience in a branding or social media agency focusing on content creation / management across multiple accounts. Is experienced in managing a multitude of content types simultaneously (multitasking is key). Works independently, thinks in processes, and pays strong attention to detail. Is proactive, collaborative, and comfortable working under pressure while maintaining high-quality output. Is a confident writer with excellent communication skills in English plus an additional European language, native English is preferable. What we offer At Forbo Flooring Systems, you’ll work in a professional, international, and inspiring environment where collaboration, respect, and enjoyment in work are key. We offer: Full time (38 hours), hybrid – minimum 3 days attendance in the office per week. Competitive primary and secondary employment conditions Room for personal growth and professional development The opportunity to shape global stories that are seen and used worldwide Interested? Apply via the button below— we look forward to receiving your CV and motivation! Want more information first? Feel free to contact: Rowena de Roos, Marketing Communication Manager-(rowena.de.roos@forbo.com) for questions about the role Please note: Applications via email will not be processed. Acquisition and unsolicited CV submissions in response to this vacancy are not appreciated. #J-18808-Ljbffr