Principal Associate, Dealer Brand Manager

* Own the development of integrated Brand strategies that serve as the foundation for Sales Channel enablement, serving as the primary liaison between Brand and Sales.* Build a deep understanding of Capital One Auto’s Dealer offerings and sales workflows, serving as a subject matter expert to ensure marketing material solves real-world sales challenges.* Create overarching value propositions and sales narratives that resonate across internal sales meetings, external dealer presentations, and dealer-facing events, as needed.* Own both the strategic development and outcome of marketing collateral and sales enablement toolkits that support the national Sales team in building and maintaining dealer relationships.* Develop creative briefs and work closely with execution partners to bring sales intent to life via compelling, high-utility marketing deliverables.* Synthesize dealer feedback, competitive landscape, and field insights to identify strategic recommendations that improve sales results and brand impact.* Tell consistent and compelling stories about our products and services while ensuring the Sales team is equipped to champion the brand and the end-customer experience.* Influence internal decision makers and Sales leadership with formal recommendations and informal networking through excellent communication and presentation skills.* Champion well-managed processes to ensure the Sales Channel receives marketing support that is accurate, compliant, and delivered at the speed of the business.* Partner with data and business teams to provide reporting on the impact of sales enablement efforts, helping surface key learnings that inform future channel strategy.* The ability to take a strategic and organized approach to marketing, turning broad business goals into fully fleshed-out sales enablement assets and campaigns.* Strong stakeholder management skills, specifically the ability to partner with Sales leadership to understand their priorities and how marketing can help achieve them.* A strategic mindset with the ability to quickly iterate and pivot based on direct feedback from the Sales Channel to achieve desired outcomes.* An entrepreneurial spirit and a proactive drive to identify and fill gaps in the current sales collateral suite.* Experience managing creative processes from a sales-first perspective, ensuring high-quality output that is practical for use in the field.* Excellent judgment to manage multiple projects and changing sales priorities, while simultaneously maintaining high standards of accuracy.* A passion for leveraging data and field insights to turn learnings into actionable implications for the Sales Channel and go-to-market approach.* A curious mindset, ready to dig into dealer behaviors and sales obstacles to create marketing that solves for "the why behind the buy."* Highly effective communication skills with outstanding writing, editing, and presentation abilities tailored for both internal and external audiences.* Bachelor's Degree or military experience* At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination).* 3+ years of experience in financial services marketing.* 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.* 2+ years of experience with automotive B2B marketing, automotive lending providers, or automotive SaaS providers.* 2+ years of experience working directly in B2B Sales or working hand-in-hand with a national B2B Sales team to drive channel growth.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. #J-18808-Ljbffr