CRM Managers - iGaming
Alpha Talent Solutions, New York, NY, United States
Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they expand their presence in the market they are looking for top talent to drive growth and optimize player journeys. They are seeking for an strategic and results-driven CRM Manager to lead and oversee CRM initiatives.
You will be responsible for defining and executing player engagement strategies, managing CRM campaigns, and leveraging data-driven insights to enhance customer retention and lifetime value. This role requires strong leadership, analytical expertise, and a deep understanding of CRM systems and player behaviour within the gambling sector.
Tasks
Develop and implement a comprehensive CRM strategy tailored for the market to drive player retention and engagement.
Oversee the planning, execution, and optimization of targeted CRM campaigns, ensuring seamless communication and an enhanced player experience.
Leverage advanced segmentation techniques and automation to personalize player interactions and maximize campaign impact.
Analyze customer behavior and campaign outcomes, utilizing data-driven insights to refine strategies and optimize performance.
Work closely with marketing, product, and support teams to ensure a cohesive and consistent player experience.
Identify market-specific trends and develop innovative engagement strategies to align with player preferences and expectations.
Manage relationships with CRM platform providers and external vendors to optimize campaign execution and reporting capabilities.
Monitor key CRM metrics, track performance, and implement A/B testing strategies to enhance campaign effectiveness.
Continuously evaluate emerging CRM technologies and best practices to stay ahead of industry trends and innovations.
Requirements
2-3+ years of CRM experience, including at least 2 years of experience managing CRM strategies in the gambling or online gaming industry.
Proven experience using CRM platforms such as Symplify, Optimove, Salesforce Marketing Cloud, or similar tools for personalized campaign management.
Strong analytical capabilities with experience in data interpretation, segmentation, and campaign performance optimization.
Excellent communication skills, both written and verbal, to collaborate effectively with cross-functional teams and stakeholders in different regions.
Benefits
Health Insurance
Basic salary and quarterly bonuses
Learning and development opportunities, interesting challenging tasks;
Company fitness corner in the office for employees;
Opportunity to develop language skills and partial compensation for the cost of language classes;
Birthday celebration present;
Time for proper rest and 24 working days of Annual Vacation;
Breakfasts and lunches in the office (partially paid by the company).
Coffee, fruits and snacks available as well
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You will be responsible for defining and executing player engagement strategies, managing CRM campaigns, and leveraging data-driven insights to enhance customer retention and lifetime value. This role requires strong leadership, analytical expertise, and a deep understanding of CRM systems and player behaviour within the gambling sector.
Tasks
Develop and implement a comprehensive CRM strategy tailored for the market to drive player retention and engagement.
Oversee the planning, execution, and optimization of targeted CRM campaigns, ensuring seamless communication and an enhanced player experience.
Leverage advanced segmentation techniques and automation to personalize player interactions and maximize campaign impact.
Analyze customer behavior and campaign outcomes, utilizing data-driven insights to refine strategies and optimize performance.
Work closely with marketing, product, and support teams to ensure a cohesive and consistent player experience.
Identify market-specific trends and develop innovative engagement strategies to align with player preferences and expectations.
Manage relationships with CRM platform providers and external vendors to optimize campaign execution and reporting capabilities.
Monitor key CRM metrics, track performance, and implement A/B testing strategies to enhance campaign effectiveness.
Continuously evaluate emerging CRM technologies and best practices to stay ahead of industry trends and innovations.
Requirements
2-3+ years of CRM experience, including at least 2 years of experience managing CRM strategies in the gambling or online gaming industry.
Proven experience using CRM platforms such as Symplify, Optimove, Salesforce Marketing Cloud, or similar tools for personalized campaign management.
Strong analytical capabilities with experience in data interpretation, segmentation, and campaign performance optimization.
Excellent communication skills, both written and verbal, to collaborate effectively with cross-functional teams and stakeholders in different regions.
Benefits
Health Insurance
Basic salary and quarterly bonuses
Learning and development opportunities, interesting challenging tasks;
Company fitness corner in the office for employees;
Opportunity to develop language skills and partial compensation for the cost of language classes;
Birthday celebration present;
Time for proper rest and 24 working days of Annual Vacation;
Breakfasts and lunches in the office (partially paid by the company).
Coffee, fruits and snacks available as well
#J-18808-Ljbffr