Marketing Platform Specialist
Western Health Advantage, Sacramento, CA, United States
Marketing Platform Specialist
Western Health Advantage is seeking a detail-driven Marketing Platform Specialist to support the execution and optimization of our digital marketing ecosystem. This role sits at the intersection of marketing and technologyresponsible for building, deploying, and optimizing email, SMS, and web-based campaigns while ensuring accuracy, compliance, and performance across all channels. You'll play a key role in delivering data-driven communications that connect our members to the information and services they need. If you enjoy working with marketing technology platforms, managing multiple campaigns, and ensuring flawless execution, this is an opportunity to make a measurable impact. What You'll Do
Campaign Execution & Marketing Operations
Build, test, and deploy email and SMS campaigns using Salesforce Marketing Cloud (SFMC) or similar platforms. Create and manage audience segmentation to support targeted and lifecycle campaigns. Conduct quality assurance (QA) testing to ensure accuracy, personalization, and deliverability. Monitor campaign performance and report on key metrics to support continuous improvement. Manage campaign workflows and calendars to ensure timely, accurate execution aligned with business priorities. Website & Content Management
Maintain and update website content using Sitecore CMS. Ensure content accuracy, formatting, brand consistency, and proper tagging. Support SEO best practices and campaign-specific landing pages. Platform Administration & Optimization
Support daily administration of marketing technology platforms, ensuring system functionality and data integrity. Troubleshoot campaign and platform issues; escalate as needed. Maintain reporting dashboards for ongoing campaign performance tracking. Document workflows, processes, and campaign procedures to support consistency and onboarding. Cross-Channel Marketing Support
Support digital marketing initiatives across email, SMS, web, and social channels. Ensure all campaigns meet brand standards, audience requirements, and regulatory guidelines. Stay current on platform enhancements and marketing technology trends to improve execution. What You Bring
Education & Experience
Associate's or Bachelor's degree in Marketing, Communications, Information Technology, Business, or related field preferred. 12 years of experience in marketing operations, digital marketing, or marketing technology. Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms preferred. Experience building and deploying email campaigns. Familiarity with audience segmentation and data management principles. Experience working within a content management system (CMS). Basic understanding of HTML/CSS is a plus. Skills & Competencies
Strong attention to detail with a quality assurance mindset. Effective time management and ability to manage multiple priorities in a fast-paced environment. Ability to learn new platforms quickly and work independently. Strong organizational and communication skills. Ability to analyze and interpret campaign performance data. If you are a detail-oriented marketing professional who enjoys working with data, systems, and digital campaigns, we encourage you to apply. Western Health Advantage is committed to providing equal employment opportunities to employees and applicants for employment on the basis of merit and without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental disability, medical condition, genetic information, marital status, ancestry, military or veteran status, or any other basis made unlawful by federal or state law. Western Health Advantage values and supports the unique talents and strengths that each employee brings to our organization. Collaborating with the best and the brightest means a dynamic, fulfilling work experience for you and excellent customer service for our members.
Western Health Advantage is seeking a detail-driven Marketing Platform Specialist to support the execution and optimization of our digital marketing ecosystem. This role sits at the intersection of marketing and technologyresponsible for building, deploying, and optimizing email, SMS, and web-based campaigns while ensuring accuracy, compliance, and performance across all channels. You'll play a key role in delivering data-driven communications that connect our members to the information and services they need. If you enjoy working with marketing technology platforms, managing multiple campaigns, and ensuring flawless execution, this is an opportunity to make a measurable impact. What You'll Do
Campaign Execution & Marketing Operations
Build, test, and deploy email and SMS campaigns using Salesforce Marketing Cloud (SFMC) or similar platforms. Create and manage audience segmentation to support targeted and lifecycle campaigns. Conduct quality assurance (QA) testing to ensure accuracy, personalization, and deliverability. Monitor campaign performance and report on key metrics to support continuous improvement. Manage campaign workflows and calendars to ensure timely, accurate execution aligned with business priorities. Website & Content Management
Maintain and update website content using Sitecore CMS. Ensure content accuracy, formatting, brand consistency, and proper tagging. Support SEO best practices and campaign-specific landing pages. Platform Administration & Optimization
Support daily administration of marketing technology platforms, ensuring system functionality and data integrity. Troubleshoot campaign and platform issues; escalate as needed. Maintain reporting dashboards for ongoing campaign performance tracking. Document workflows, processes, and campaign procedures to support consistency and onboarding. Cross-Channel Marketing Support
Support digital marketing initiatives across email, SMS, web, and social channels. Ensure all campaigns meet brand standards, audience requirements, and regulatory guidelines. Stay current on platform enhancements and marketing technology trends to improve execution. What You Bring
Education & Experience
Associate's or Bachelor's degree in Marketing, Communications, Information Technology, Business, or related field preferred. 12 years of experience in marketing operations, digital marketing, or marketing technology. Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms preferred. Experience building and deploying email campaigns. Familiarity with audience segmentation and data management principles. Experience working within a content management system (CMS). Basic understanding of HTML/CSS is a plus. Skills & Competencies
Strong attention to detail with a quality assurance mindset. Effective time management and ability to manage multiple priorities in a fast-paced environment. Ability to learn new platforms quickly and work independently. Strong organizational and communication skills. Ability to analyze and interpret campaign performance data. If you are a detail-oriented marketing professional who enjoys working with data, systems, and digital campaigns, we encourage you to apply. Western Health Advantage is committed to providing equal employment opportunities to employees and applicants for employment on the basis of merit and without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental disability, medical condition, genetic information, marital status, ancestry, military or veteran status, or any other basis made unlawful by federal or state law. Western Health Advantage values and supports the unique talents and strengths that each employee brings to our organization. Collaborating with the best and the brightest means a dynamic, fulfilling work experience for you and excellent customer service for our members.