Marketing Operations & Lifecycle Manager
ChurnZero, Washington, District of Columbia, United States
Current job opportunities are posted here as they become available.
Marketing Operations & Lifecycle Manager We're looking for a
Marketing Operations & Lifecycle Manager
to manage the systems, processes, and lifecycle programs that power our revenue marketing engine. This role will own lead and account flow, scoring, routing, marketing automation, lifecycle programs, and marketing performance reporting.
You'll ensure leads move efficiently through the funnel and help optimize conversion from first engagement through opportunity creation. The right candidate is operationally rigorous, analytically sharp, and has a forward-thinking mindset about how AI and emerging technologies can elevate marketing operations — not just automate tasks, but fundamentally improve how the team generates insights, makes decisions, and scales impact.
Job Title:
Marketing Operations & Lifecycle Manager Classification:
Full-time, Exempt Reports to:
Director of Growth Marketing Location : Washington, DC or East Coast preferred Target Salary Range:
$120,000k to $130,000k + variable (5-10%)
What you'll do
Manage marketing automation, campaign infrastructure, system integrations, and A/B testing
Manage and maintain corporate website updates
Build and maintain lead scoring, routing, segmentation, and lifecycle stage models
Design nurture programs and lifecycle campaigns that move prospects through the funnel
Partner with sales and revenue marketing to improve lead quality, speed-to-lead, and conversion rates
Partner with RevOps team to ensure marketing data is clean, consistent, and integrated into the broader revenue reporting ecosystem
Partner with the Senior Director of Communications and Brand for content for email, social media, web, and any campaigns
Maintain accurate campaign tracking, attribution, and marketing performance dashboards — leveraging AI-assisted analytics to surface trends and conversion insights faster
Continuously evaluate and evolve the marketing tech stack, identifying opportunities to integrate AI tooling that improves team productivity, reporting accuracy, and strategic decision-making
Proactively explore new AI capabilities and workflows that can reduce manual overhead and unlock new approaches to lifecycle marketing, personalization, and campaign optimization
You'll manage and optimize an existing marketing and revenue technology stack, including: Salesforce, HubSpot, Chili Piper, ZoomInfo, G2, PathFactory, Allego, SEMrush, and Claude. Hands-on experience with these tools — or their close equivalents — is a strong plus.
Qualifications
3–5 years of experience in marketing operations, lifecycle marketing, or marketing automation
Hands-on experience with CRM and marketing automation platforms
Strong understanding of funnel metrics, attribution, and lifecycle strategy
Experience working closely with demand generation and sales teams
Strong analytical and problem-solving skills
Demonstrated use of AI tools to improve operational efficiency, reporting, or data analysis — and a genuine curiosity about where AI is headed and how it can reshape marketing operations
A bias toward experimentation: you're the type who tries new tools and approaches before being asked to
#J-18808-Ljbffr
Marketing Operations & Lifecycle Manager We're looking for a
Marketing Operations & Lifecycle Manager
to manage the systems, processes, and lifecycle programs that power our revenue marketing engine. This role will own lead and account flow, scoring, routing, marketing automation, lifecycle programs, and marketing performance reporting.
You'll ensure leads move efficiently through the funnel and help optimize conversion from first engagement through opportunity creation. The right candidate is operationally rigorous, analytically sharp, and has a forward-thinking mindset about how AI and emerging technologies can elevate marketing operations — not just automate tasks, but fundamentally improve how the team generates insights, makes decisions, and scales impact.
Job Title:
Marketing Operations & Lifecycle Manager Classification:
Full-time, Exempt Reports to:
Director of Growth Marketing Location : Washington, DC or East Coast preferred Target Salary Range:
$120,000k to $130,000k + variable (5-10%)
What you'll do
Manage marketing automation, campaign infrastructure, system integrations, and A/B testing
Manage and maintain corporate website updates
Build and maintain lead scoring, routing, segmentation, and lifecycle stage models
Design nurture programs and lifecycle campaigns that move prospects through the funnel
Partner with sales and revenue marketing to improve lead quality, speed-to-lead, and conversion rates
Partner with RevOps team to ensure marketing data is clean, consistent, and integrated into the broader revenue reporting ecosystem
Partner with the Senior Director of Communications and Brand for content for email, social media, web, and any campaigns
Maintain accurate campaign tracking, attribution, and marketing performance dashboards — leveraging AI-assisted analytics to surface trends and conversion insights faster
Continuously evaluate and evolve the marketing tech stack, identifying opportunities to integrate AI tooling that improves team productivity, reporting accuracy, and strategic decision-making
Proactively explore new AI capabilities and workflows that can reduce manual overhead and unlock new approaches to lifecycle marketing, personalization, and campaign optimization
You'll manage and optimize an existing marketing and revenue technology stack, including: Salesforce, HubSpot, Chili Piper, ZoomInfo, G2, PathFactory, Allego, SEMrush, and Claude. Hands-on experience with these tools — or their close equivalents — is a strong plus.
Qualifications
3–5 years of experience in marketing operations, lifecycle marketing, or marketing automation
Hands-on experience with CRM and marketing automation platforms
Strong understanding of funnel metrics, attribution, and lifecycle strategy
Experience working closely with demand generation and sales teams
Strong analytical and problem-solving skills
Demonstrated use of AI tools to improve operational efficiency, reporting, or data analysis — and a genuine curiosity about where AI is headed and how it can reshape marketing operations
A bias toward experimentation: you're the type who tries new tools and approaches before being asked to
#J-18808-Ljbffr