CRM Campaign Specialist
Skechers U.S.A., Manhattan Beach, CA, United States
CRM Campaign Specialist
The pay range for this role is $70,500 - $85,000/yr USD. Headquartered in Southern California, Skechersthe Comfort Technology Companyhas spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand. About The Role
Skechers is looking for a highly organized and detail-oriented CRM Campaign Specialist to support the execution of our email, SMS, and loyalty marketing programs. This role is critical to ensuring campaigns are delivered accurately, on time, and with strong cross-functional alignment. This person will partner closely with CRM leadership and channel owners to bring campaigns to life, acting as the operational backbone and "traffic controller" of the CRM team. This role is essential to scaling our CRM program. You will enable the team to move faster, execute better, and deliver high-quality campaigns that drive customer engagement and revenue. If you thrive in fast-paced environments, love managing details, and enjoy improving processes to make teams more efficient, this role is for you. What You'll Do
Campaign Execution & Project Management Act as the project manager for all CRM campaigns (email, SMS, loyalty), ensuring timelines are met and deliverables are completed on schedule. Build and manage campaign workflows in project management tools (e.g., Asana). Coordinate across teams (creative, analytics, dev, marketing) to ensure seamless campaign execution. Proactively identify and unblock issues impacting campaign readiness. Partner with CRM managers to translate campaign plans into actionable project timelines. Creative Asset Management Manage the end-to-end process for CRM creative assets, including: Creating and tracking creative requests Managing feedback loops across stakeholders Routing approvals and ensuring deadlines are met Organizing and maintaining asset libraries Track creative asset development and ensure assets are delivered on time. Quality Assurance (QA) Support Assist in QA processes for email and SMS campaigns to ensure accuracy across: Content, links, personalization, and segmentation Partner with CRM and technical teams to flag and resolve issues pre-launch Identify missing assets, unclear requirements, or operational gaps that could impact execution. Help unblock issues impacting campaign readiness. Process Optimization & Operations Identify opportunities to improve workflows, efficiency, and speed to market. Help standardize processes and documentation across CRM channels Own and maintain operational tools (e.g., Asana), ensuring visibility into campaign status and priorities. Ensure all requirement documentation is kept up to date with any changes and that all campaign assets are properly organized and stored. Campaign Reporting Support Partner with CRM and analytics teams to pull and recap campaign results. Ensure results are consistently documented and shared with stakeholders. Support post-campaign learnings and documentation. What You'll Bring
Strong organizational and project management skills with high attention to detail. Experience managing multiple projects and deadlines in a fast-paced environment. Familiarity with CRM channels (email, SMS, loyalty) and campaign workflows. Experience with project management tools (e.g., Asana, Jira, Monday.com). Strong communication skills with the ability to coordinate across multiple teams. Problem-solving mindset with a proactive approach to identifying and resolving blockers. Ability to quickly learn and understand business context and CRM program objectives. Requirements
Bachelor's Degree Minimum 2-5 years' experience in email marketing, CRM, digital or project management Skechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
The pay range for this role is $70,500 - $85,000/yr USD. Headquartered in Southern California, Skechersthe Comfort Technology Companyhas spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand. About The Role
Skechers is looking for a highly organized and detail-oriented CRM Campaign Specialist to support the execution of our email, SMS, and loyalty marketing programs. This role is critical to ensuring campaigns are delivered accurately, on time, and with strong cross-functional alignment. This person will partner closely with CRM leadership and channel owners to bring campaigns to life, acting as the operational backbone and "traffic controller" of the CRM team. This role is essential to scaling our CRM program. You will enable the team to move faster, execute better, and deliver high-quality campaigns that drive customer engagement and revenue. If you thrive in fast-paced environments, love managing details, and enjoy improving processes to make teams more efficient, this role is for you. What You'll Do
Campaign Execution & Project Management Act as the project manager for all CRM campaigns (email, SMS, loyalty), ensuring timelines are met and deliverables are completed on schedule. Build and manage campaign workflows in project management tools (e.g., Asana). Coordinate across teams (creative, analytics, dev, marketing) to ensure seamless campaign execution. Proactively identify and unblock issues impacting campaign readiness. Partner with CRM managers to translate campaign plans into actionable project timelines. Creative Asset Management Manage the end-to-end process for CRM creative assets, including: Creating and tracking creative requests Managing feedback loops across stakeholders Routing approvals and ensuring deadlines are met Organizing and maintaining asset libraries Track creative asset development and ensure assets are delivered on time. Quality Assurance (QA) Support Assist in QA processes for email and SMS campaigns to ensure accuracy across: Content, links, personalization, and segmentation Partner with CRM and technical teams to flag and resolve issues pre-launch Identify missing assets, unclear requirements, or operational gaps that could impact execution. Help unblock issues impacting campaign readiness. Process Optimization & Operations Identify opportunities to improve workflows, efficiency, and speed to market. Help standardize processes and documentation across CRM channels Own and maintain operational tools (e.g., Asana), ensuring visibility into campaign status and priorities. Ensure all requirement documentation is kept up to date with any changes and that all campaign assets are properly organized and stored. Campaign Reporting Support Partner with CRM and analytics teams to pull and recap campaign results. Ensure results are consistently documented and shared with stakeholders. Support post-campaign learnings and documentation. What You'll Bring
Strong organizational and project management skills with high attention to detail. Experience managing multiple projects and deadlines in a fast-paced environment. Familiarity with CRM channels (email, SMS, loyalty) and campaign workflows. Experience with project management tools (e.g., Asana, Jira, Monday.com). Strong communication skills with the ability to coordinate across multiple teams. Problem-solving mindset with a proactive approach to identifying and resolving blockers. Ability to quickly learn and understand business context and CRM program objectives. Requirements
Bachelor's Degree Minimum 2-5 years' experience in email marketing, CRM, digital or project management Skechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.