Marketing Manager
Apres Nail, California, MO, United States
Role Overview
The Marketing Manager is the strategic leader responsible for driving acquisition, retention, and brand growth across all customer-facing marketing channels for Aprés Nail. They own the campaign strategy, channel performance, team leadership, and executional briefs that ensure Aprés remains the category leader in professional nail innovation and consumer brand awareness.
The Marketing Manager owns the “how we go to market” -- across CRM, paid media, social, influencer, and loyalty.
Key Responsibilities Campaign & Channel Strategy
Own the marketing strategy for launch and evergreen campaigns to ensure goals are aligned to brand goals and revenue targets
Translate brand-level campaign themes into channel-specific strategies across email, paid, social, influencer, and loyalty
Write and review campaign briefs, ensuring clarity on messaging, audience, deliverables, KPIs, and channel adaptations
Partner with Sales, Product, and Creative to craft launch marketing angles, customer benefits, and storytelling arcs
Lead creative testing strategy in partnership with Paid, CRM, and Creative (hooks, formats, messaging variations, offer framing, etc.)
Manage and mentor Social, Influencer, and CRM roles, ensuring they hit KPIs and execute to brief
Leads communication across OOH partners such as Beach House and OverCast
Ensure each channel owner has a clear content & performance plan tied to campaign calendar
Review and approve channel creative for brand alignment, accuracy, and messaging clarity
Review live data, identify shifts needed, and reallocate focus if required
Ensure assets, timelines, and deliverables stay on schedule
Performance Ownership & Analytics
Own weekly KPI reporting across all channels (topline + channel breakdowns)
Analyze performance of major launches and evergreen growth channels, identify insights, wins, and next steps
Monitor loyalty membership growth, paid media efficiency, email retention metrics, and social reach/engagement
Deliver weekly performance snapshots and quarterly business reviews to Brand Director
Loyalty Strategy & Retention Growth
Grow loyalty engagement and develop performance strategy
Work with E-Comm+ CS + CRM to ensure tier benefits, reward cycles, and loyalty-based campaigns support customer retention and upsell
Drive YOY growth in loyalty sign ups, tier migration, and repeat purchase rate
Budget & Resource Stewardship
Own monthly budget pacing and reporting across paid, influencer, and creator allocations
Track ROI by channel, campaign type, and audience segment
Recommend spend shifts based on performance and seasonality
Qualifications and Requirements
5-7+ years of marketing experience
2+ years of experience of leading a team
Comfort owning and tracking marketing budgets across paid, influencer, and creator spend
Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations
Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty).
#J-18808-Ljbffr
The Marketing Manager owns the “how we go to market” -- across CRM, paid media, social, influencer, and loyalty.
Key Responsibilities Campaign & Channel Strategy
Own the marketing strategy for launch and evergreen campaigns to ensure goals are aligned to brand goals and revenue targets
Translate brand-level campaign themes into channel-specific strategies across email, paid, social, influencer, and loyalty
Write and review campaign briefs, ensuring clarity on messaging, audience, deliverables, KPIs, and channel adaptations
Partner with Sales, Product, and Creative to craft launch marketing angles, customer benefits, and storytelling arcs
Lead creative testing strategy in partnership with Paid, CRM, and Creative (hooks, formats, messaging variations, offer framing, etc.)
Manage and mentor Social, Influencer, and CRM roles, ensuring they hit KPIs and execute to brief
Leads communication across OOH partners such as Beach House and OverCast
Ensure each channel owner has a clear content & performance plan tied to campaign calendar
Review and approve channel creative for brand alignment, accuracy, and messaging clarity
Review live data, identify shifts needed, and reallocate focus if required
Ensure assets, timelines, and deliverables stay on schedule
Performance Ownership & Analytics
Own weekly KPI reporting across all channels (topline + channel breakdowns)
Analyze performance of major launches and evergreen growth channels, identify insights, wins, and next steps
Monitor loyalty membership growth, paid media efficiency, email retention metrics, and social reach/engagement
Deliver weekly performance snapshots and quarterly business reviews to Brand Director
Loyalty Strategy & Retention Growth
Grow loyalty engagement and develop performance strategy
Work with E-Comm+ CS + CRM to ensure tier benefits, reward cycles, and loyalty-based campaigns support customer retention and upsell
Drive YOY growth in loyalty sign ups, tier migration, and repeat purchase rate
Budget & Resource Stewardship
Own monthly budget pacing and reporting across paid, influencer, and creator allocations
Track ROI by channel, campaign type, and audience segment
Recommend spend shifts based on performance and seasonality
Qualifications and Requirements
5-7+ years of marketing experience
2+ years of experience of leading a team
Comfort owning and tracking marketing budgets across paid, influencer, and creator spend
Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations
Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty).
#J-18808-Ljbffr