Creative Director, UX/UI
Softline Solutions, Glendale, CA, United States
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
About the role
We’re looking for a Creative Director, UX/UI to lead a talented group of designers in shaping the end-to-end digital experience across multiple owned brands with accountability across product, ecommerce and lead generation properties. This role owns the full UX/UI discipline from design system governance to conversion optimization and leads a team of designers organized across four specialized pods: Lead Gen, Ecommerce, Product Experience, and Design Systems. Working directly with product, marketing, and development agencies, this CD will translate business goals into intuitive, user-centered digital experiences that drive measurable performance outcomes.
What you\'ll do
Lead and manage a team of UX/UI designers across Lead Gen, Ecommerce, Product Experience, and Design Systems sub-teams designing intuitive, responsive interfaces for web and mobile across Brio, Closet World and Closet by Design’s ecommerce and lead generation funnels.
Own UX flows from discovery through delivery including wireframes, user journeys, low/high-fidelity prototypes, and final visual design assets.
Optimize existing pages and flows to improve conversion rates, lead capture, and overall customer engagement across Closet World and Closets by Design digital properties.
Collaborate with product managers, marketers, and developers to define requirements, validate hypotheses, and ship high-quality experiences at scale using design systems.
Use data & analytics, multi-variant testing, and user feedback to inform design decisions and continuously iterate on solutions across all digital pods.
Maintain and evolve shared design systems, ensuring consistency and speed across all digital touchpoints and brand properties.
Lead usability testing and user research efforts; synthesize findings into clear, actionable design recommendations for stakeholders.
Advocate for best-in-class UX practices and accessible, inclusive design across all digital properties including integration of AI toolsets and workflows.
Qualifications
10+ years in a design leadership role, preferably within ecommerce, DTC retail, or online consumer products.
Proven experience designing for high-traffic websites and mobile experiences with measurable performance outcomes ideally on platforms like Webflow, BigCommerce, Framer or Shopify.
Demonstrated success designing lead generation flows including forms, landing pages, and conversion-optimized experiences.
Strong portfolio showcasing user-centered design processes from research and ideation through polished delivery for web and mobile.
Expertise in Figma and modern prototyping tools; solid understanding of UX best practices, responsive design, and front-end constraints.
Ability to balance business goals with user needs and communicate design decisions clearly to cross-functional stakeholders and executive leadership.
Comfortable working onsite in a fast-paced, collaborative Agile environment in Glendale, CA.
Nice to Have
Experience in DTC retail, subscription, or CPG.
Deep knowledge of Webflow, Shopify & low-code web design platforms
Experience in A/B testing, CRO, or performance marketing environments where design decisions are validated against measurable outcomes.
Interest and passion for integrating AI-assisted toolsets into Figma and web tech workflows.
Familiarity with analytics platforms such as Google Analytics, Mixpanel, or Hotjar.
Why Join Us
Grow a multi-brand, multi-team UX practice from the ground up.
Work across fast-moving, established brands in home organizing and water technology.
Lead measurable impact and create team culture in a fast growing, multi-faceted business.
Drive & shape how all of our digital experiences evolve and scale.
The pay range for this role is:
150,000 - 215,000 USD per year (Softline HQ)
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About the role
We’re looking for a Creative Director, UX/UI to lead a talented group of designers in shaping the end-to-end digital experience across multiple owned brands with accountability across product, ecommerce and lead generation properties. This role owns the full UX/UI discipline from design system governance to conversion optimization and leads a team of designers organized across four specialized pods: Lead Gen, Ecommerce, Product Experience, and Design Systems. Working directly with product, marketing, and development agencies, this CD will translate business goals into intuitive, user-centered digital experiences that drive measurable performance outcomes.
What you\'ll do
Lead and manage a team of UX/UI designers across Lead Gen, Ecommerce, Product Experience, and Design Systems sub-teams designing intuitive, responsive interfaces for web and mobile across Brio, Closet World and Closet by Design’s ecommerce and lead generation funnels.
Own UX flows from discovery through delivery including wireframes, user journeys, low/high-fidelity prototypes, and final visual design assets.
Optimize existing pages and flows to improve conversion rates, lead capture, and overall customer engagement across Closet World and Closets by Design digital properties.
Collaborate with product managers, marketers, and developers to define requirements, validate hypotheses, and ship high-quality experiences at scale using design systems.
Use data & analytics, multi-variant testing, and user feedback to inform design decisions and continuously iterate on solutions across all digital pods.
Maintain and evolve shared design systems, ensuring consistency and speed across all digital touchpoints and brand properties.
Lead usability testing and user research efforts; synthesize findings into clear, actionable design recommendations for stakeholders.
Advocate for best-in-class UX practices and accessible, inclusive design across all digital properties including integration of AI toolsets and workflows.
Qualifications
10+ years in a design leadership role, preferably within ecommerce, DTC retail, or online consumer products.
Proven experience designing for high-traffic websites and mobile experiences with measurable performance outcomes ideally on platforms like Webflow, BigCommerce, Framer or Shopify.
Demonstrated success designing lead generation flows including forms, landing pages, and conversion-optimized experiences.
Strong portfolio showcasing user-centered design processes from research and ideation through polished delivery for web and mobile.
Expertise in Figma and modern prototyping tools; solid understanding of UX best practices, responsive design, and front-end constraints.
Ability to balance business goals with user needs and communicate design decisions clearly to cross-functional stakeholders and executive leadership.
Comfortable working onsite in a fast-paced, collaborative Agile environment in Glendale, CA.
Nice to Have
Experience in DTC retail, subscription, or CPG.
Deep knowledge of Webflow, Shopify & low-code web design platforms
Experience in A/B testing, CRO, or performance marketing environments where design decisions are validated against measurable outcomes.
Interest and passion for integrating AI-assisted toolsets into Figma and web tech workflows.
Familiarity with analytics platforms such as Google Analytics, Mixpanel, or Hotjar.
Why Join Us
Grow a multi-brand, multi-team UX practice from the ground up.
Work across fast-moving, established brands in home organizing and water technology.
Lead measurable impact and create team culture in a fast growing, multi-faceted business.
Drive & shape how all of our digital experiences evolve and scale.
The pay range for this role is:
150,000 - 215,000 USD per year (Softline HQ)
#J-18808-Ljbffr