Brand and Retail Marketing Manager (Fashion)
Edikted, Los Angeles, CA, United States
As the
Brand and Retail Marketing Manager , you will sit at the intersection of brand storytelling and commercial execution. You’ll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and
seasonal fashion stories
into impactful campaigns that drive both brand love and business results. This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of the
modern fashion landscape . You will be the primary architect of the physical brand experience, ensuring every in-store touchpoint—from window displays to VIP styling events—is cohesive and conversion-oriented.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
What You'll Do Seasonal Strategy:
Oversee the strategy and implementation of all retail activations tied to
product drops, capsule collections, and seasonal sales . Shopping Center Relations:
Serve as the primary point of contact for mall marketing directors. Negotiate and secure
premium OOH placements
(mall banners, digital screens) and ensure the brand is featured in center-wide fashion shows or holiday catalogs. Omni-Channel Journey:
Partner with the CRM manager to bridge the gap between "online Wishlist" and "in-store try-on," ensuring a frictionless customer journey. Market Intelligence:
Monitor competitor activations and regional fashion trends to provide recommendations that drive foot traffic and increase "Units Per Transaction" (UPT). In-Store Events:
Lead the execution of "reattainment" moments, such as
styling workshops, influencer personal appearances, and trunk shows . Playbook Development:
Refine the retail marketing playbook with concrete drive-to-store initiatives, incorporating learnings from past seasons to improve ROI. Field Presence:
Travel frequently
to key markets to oversee high-profile launches, conduct site audits, and ensure the retail marketing strategy is being executed flawlessly at the store level. Operational Management:
Manage the logistics of GWP (Gift with Purchase) programs, ensuring inventory is allocated correctly across channels based on sales forecasts. Key Skills & Requirements Experience:
3+ years in Brand, Trade, or Retail Marketing, specifically within
Fashion or Luxury Goods . Communication:
Ability to influence store managers, mall stakeholders, and corporate executives alike. Trend Awareness:
A deep passion for fashion trends and an understanding of the
apparel retail calendar
(Spring/Summer, Fall/Winter, Resort, etc.). Analytical Mindset:
Proven ability to measure success through KPIs such as
Traffic, Conversion Rate, and Customer Acquisition . xywuqvp Mobility:
Willingness to travel to various shopping centers and store locations to maintain brand standards and partner relationships. Benefits Include Health, Dental, and Vision insurance, plus 401(k) Paid Time Off (PTO) Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote Employee discount Salary range: $80,000 - $90,000
Brand and Retail Marketing Manager , you will sit at the intersection of brand storytelling and commercial execution. You’ll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and
seasonal fashion stories
into impactful campaigns that drive both brand love and business results. This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of the
modern fashion landscape . You will be the primary architect of the physical brand experience, ensuring every in-store touchpoint—from window displays to VIP styling events—is cohesive and conversion-oriented.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
What You'll Do Seasonal Strategy:
Oversee the strategy and implementation of all retail activations tied to
product drops, capsule collections, and seasonal sales . Shopping Center Relations:
Serve as the primary point of contact for mall marketing directors. Negotiate and secure
premium OOH placements
(mall banners, digital screens) and ensure the brand is featured in center-wide fashion shows or holiday catalogs. Omni-Channel Journey:
Partner with the CRM manager to bridge the gap between "online Wishlist" and "in-store try-on," ensuring a frictionless customer journey. Market Intelligence:
Monitor competitor activations and regional fashion trends to provide recommendations that drive foot traffic and increase "Units Per Transaction" (UPT). In-Store Events:
Lead the execution of "reattainment" moments, such as
styling workshops, influencer personal appearances, and trunk shows . Playbook Development:
Refine the retail marketing playbook with concrete drive-to-store initiatives, incorporating learnings from past seasons to improve ROI. Field Presence:
Travel frequently
to key markets to oversee high-profile launches, conduct site audits, and ensure the retail marketing strategy is being executed flawlessly at the store level. Operational Management:
Manage the logistics of GWP (Gift with Purchase) programs, ensuring inventory is allocated correctly across channels based on sales forecasts. Key Skills & Requirements Experience:
3+ years in Brand, Trade, or Retail Marketing, specifically within
Fashion or Luxury Goods . Communication:
Ability to influence store managers, mall stakeholders, and corporate executives alike. Trend Awareness:
A deep passion for fashion trends and an understanding of the
apparel retail calendar
(Spring/Summer, Fall/Winter, Resort, etc.). Analytical Mindset:
Proven ability to measure success through KPIs such as
Traffic, Conversion Rate, and Customer Acquisition . xywuqvp Mobility:
Willingness to travel to various shopping centers and store locations to maintain brand standards and partner relationships. Benefits Include Health, Dental, and Vision insurance, plus 401(k) Paid Time Off (PTO) Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote Employee discount Salary range: $80,000 - $90,000