Commercial Insurance Product Manager (Small Commercial Lines)
Colonial Surety Company, Woodcliff Lake, NJ, United States
Position Overview
We are seeking an experienced and commercially driven Product Manager to lead the development and expansion of our small commercial insurance portfolio. This role is critical to accelerating growth at a well-established carrier that is investing in building a more competitive and scalable commercial insurance platform.
The ideal candidate combines strong small commercial underwriting expertise with a “producer mindset”—someone who understands how to structure, package, and position products to win in the market while maintaining underwriting discipline.
This role will focus on core products including General Liability (GL), Professional Liability (PL), Business Owners Policy (BOP). Familiarity with incorporating coverages into product offerings is important from a distribution perspective.
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.
Key Responsibilities Product Strategy, Design & Development Lead the design, development, and enhancement of small commercial products, including: General Liability (GL) Professional Liability (PL) Businessowners Policy (BOP) Fiduciary Liability Cyber Liability Employment Practices Liability Insurance (EPLI) Directors & Officers (D&O) / Management Liability Commercial Crime Commercial Surety Bonds ERISA Fidelity Bonds Develop
bundled and packaged product solutions
that combine multiple coverages (including bonds where appropriate) to create differentiated offerings for target segments Identify underserved market segments and create tailored solutions to drive growth Bundling & Packaging Innovation Build scalable, repeatable
coverage Support product launches with clear appetite, positioning, and underwriting guidelines Partner with agents, brokers, and program administrators to drive adoption Bring a
producer mindset —balancing risk selection with growth, retention, and distribution success Portfolio & Performance Management Monitor product performance, including premium growth, loss ratios, and mix of business Identify trends and recommend adjustments to improve profitability and competitiveness Continuously refine product offerings based on market feedback and performance data Cross-Functional Collaboration Collaborate closely with senior leadership Act as a bridge between technical product development and market-facing teams Engage directly with brokers, partners, and occasionally policyholders to inform product direction as necessary Support and advise our in-house producers in marketing bundled packages to our existing customer base. Required Qualifications (Must-Haves) 5+ years of
small commercial underwriting experience
at a carrier or MGA Direct experience in
product design and development
for small commercial insurance Strong expertise in one or more of the following: PL, GL, BOP, FL, Cyber, EPLI, CC, D&O and familiarity with our other commercial insurance products Deep understanding of
insurance forms, endorsements, and coverage construction Proven ability to translate underwriting insight into marketable, scalable products Experience working in cross-functional environments to bring products to market Must have excellent computer skills, including proficiency in Microsoft Office and Google Workspace (Suite). Preferred Qualifications (Nice-to-Haves) Experience building or contributing to
bundled/package insurance solutions Familiarity with
incorporating bonds into product offerings
(from a product/distribution perspective) Demonstrated
proactive and entrepreneurial mindset
with a bias toward execution Strong communication skills with the ability to work with agents, brokers, and policyholders Experience in a growth-oriented or transforming organization Key Competencies Producer Mindset
– Thinks like a producer: understands how products sell, not just how they underwrite Product Innovation
– Ability to design compelling, differentiated bundled offerings Technical Expertise
– Strong command of coverage, forms, and underwriting fundamentals Commercial Acumen
– Balances growth, profitability, and market competitiveness Collaboration
– Works effectively across teams and functions Execution-Oriented
– Moves from concept to market quickly and efficiently Why This Role This is a unique opportunity to play a foundational role in the next phase of growth for a stable, established carrier evolving its commercial insurance platform. xywuqvp You will have the ability to shape product strategy, build innovative bundled solutions, and directly impact the company’s expansion in the small commercial market.
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.
Key Responsibilities Product Strategy, Design & Development Lead the design, development, and enhancement of small commercial products, including: General Liability (GL) Professional Liability (PL) Businessowners Policy (BOP) Fiduciary Liability Cyber Liability Employment Practices Liability Insurance (EPLI) Directors & Officers (D&O) / Management Liability Commercial Crime Commercial Surety Bonds ERISA Fidelity Bonds Develop
bundled and packaged product solutions
that combine multiple coverages (including bonds where appropriate) to create differentiated offerings for target segments Identify underserved market segments and create tailored solutions to drive growth Bundling & Packaging Innovation Build scalable, repeatable
coverage Support product launches with clear appetite, positioning, and underwriting guidelines Partner with agents, brokers, and program administrators to drive adoption Bring a
producer mindset —balancing risk selection with growth, retention, and distribution success Portfolio & Performance Management Monitor product performance, including premium growth, loss ratios, and mix of business Identify trends and recommend adjustments to improve profitability and competitiveness Continuously refine product offerings based on market feedback and performance data Cross-Functional Collaboration Collaborate closely with senior leadership Act as a bridge between technical product development and market-facing teams Engage directly with brokers, partners, and occasionally policyholders to inform product direction as necessary Support and advise our in-house producers in marketing bundled packages to our existing customer base. Required Qualifications (Must-Haves) 5+ years of
small commercial underwriting experience
at a carrier or MGA Direct experience in
product design and development
for small commercial insurance Strong expertise in one or more of the following: PL, GL, BOP, FL, Cyber, EPLI, CC, D&O and familiarity with our other commercial insurance products Deep understanding of
insurance forms, endorsements, and coverage construction Proven ability to translate underwriting insight into marketable, scalable products Experience working in cross-functional environments to bring products to market Must have excellent computer skills, including proficiency in Microsoft Office and Google Workspace (Suite). Preferred Qualifications (Nice-to-Haves) Experience building or contributing to
bundled/package insurance solutions Familiarity with
incorporating bonds into product offerings
(from a product/distribution perspective) Demonstrated
proactive and entrepreneurial mindset
with a bias toward execution Strong communication skills with the ability to work with agents, brokers, and policyholders Experience in a growth-oriented or transforming organization Key Competencies Producer Mindset
– Thinks like a producer: understands how products sell, not just how they underwrite Product Innovation
– Ability to design compelling, differentiated bundled offerings Technical Expertise
– Strong command of coverage, forms, and underwriting fundamentals Commercial Acumen
– Balances growth, profitability, and market competitiveness Collaboration
– Works effectively across teams and functions Execution-Oriented
– Moves from concept to market quickly and efficiently Why This Role This is a unique opportunity to play a foundational role in the next phase of growth for a stable, established carrier evolving its commercial insurance platform. xywuqvp You will have the ability to shape product strategy, build innovative bundled solutions, and directly impact the company’s expansion in the small commercial market.