Senior Content Strategy Manager
Barnes & Thornburg LLP, Chicago, IL, United States
Summary
At Barnes & Thornburg, change is relentless and so are we. In an evolving business landscape, we adapt with agility and precision to achieve the highest goals for our clients. Similarly, our Client Growth and Marketing team serves its clients — 850 lawyers across 50 practices in 26 markets — with the same energy and commitment.
The team currently seeks a Senior Content Strategy Manager to drive marketing and communications strategies that enhance the firm’s brand, reputation, and client engagement. Reporting to the Director, Marketing Communications, the senior manager will own content strategy and editorial direction for all external marketing communications. This role requires a strategic thinker with exceptional writing and editing skills who understands the demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.
Essential Duties and Responsibilities
Content Strategy & Leadership
Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership
Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials
Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
Lead the firm’s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices
Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules
Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms
Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management
Writing & Editorial Excellence
Shepherd sophisticated legal content through the production process, including thought leadership articles, client alerts, case studies, and blog posts
Edit and refine complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications
Own the firm’s editorial style guide, ensuring clarity, accuracy, and consistency across all marketing content
Ensure all content upholds the firm’s voice, brand standards, and legal advertising requirements
Content Management & Production
Oversee content production workflows from conception through publication
Manage relationships with external vendors including freelance writers and PR agencies
Partner with web development teams to optimize content for digital platforms
Track content performance metrics and refine strategies based on engagement data
Cross-Functional Collaboration
Partner with attorneys to develop content that showcases their credentials and perspective
Collaborate with client growth and regional marketing teams to align content with firm initiatives
Coordinate the content sharing process with the proposal and client development teams
Knowledge, Skills and Abilities Required
Bachelor’s degree in English, journalism, communications, marketing, or related field
10+ years in content, marketing, or communications roles with law firm experience preferred
Demonstrated success managing content strategy in complex, regulated industries
Exceptional writing, editing, and proofreading skills with keen attention to detail
Strong understanding of legal industry terminology, practices, and marketing regulations
Fluency with content management systems, social media platforms, and digital marketing tools
Strong project management skills; proven ability to manage competing priorities under deadline
Proficiency in Microsoft Office Suite and web-based publishing platforms
Strategic mindset with a clear line from content to business outcomes
Collaborative working style with strong interpersonal and communication skills
Discretion and professionalism when handling confidential client information
Ability to work effectively with attorneys and staff at all levels of the firm
Equal Employment and Opportunity Statement:
Barnes & Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.
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The team currently seeks a Senior Content Strategy Manager to drive marketing and communications strategies that enhance the firm’s brand, reputation, and client engagement. Reporting to the Director, Marketing Communications, the senior manager will own content strategy and editorial direction for all external marketing communications. This role requires a strategic thinker with exceptional writing and editing skills who understands the demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.
Essential Duties and Responsibilities
Content Strategy & Leadership
Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership
Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials
Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
Lead the firm’s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices
Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules
Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms
Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management
Writing & Editorial Excellence
Shepherd sophisticated legal content through the production process, including thought leadership articles, client alerts, case studies, and blog posts
Edit and refine complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications
Own the firm’s editorial style guide, ensuring clarity, accuracy, and consistency across all marketing content
Ensure all content upholds the firm’s voice, brand standards, and legal advertising requirements
Content Management & Production
Oversee content production workflows from conception through publication
Manage relationships with external vendors including freelance writers and PR agencies
Partner with web development teams to optimize content for digital platforms
Track content performance metrics and refine strategies based on engagement data
Cross-Functional Collaboration
Partner with attorneys to develop content that showcases their credentials and perspective
Collaborate with client growth and regional marketing teams to align content with firm initiatives
Coordinate the content sharing process with the proposal and client development teams
Knowledge, Skills and Abilities Required
Bachelor’s degree in English, journalism, communications, marketing, or related field
10+ years in content, marketing, or communications roles with law firm experience preferred
Demonstrated success managing content strategy in complex, regulated industries
Exceptional writing, editing, and proofreading skills with keen attention to detail
Strong understanding of legal industry terminology, practices, and marketing regulations
Fluency with content management systems, social media platforms, and digital marketing tools
Strong project management skills; proven ability to manage competing priorities under deadline
Proficiency in Microsoft Office Suite and web-based publishing platforms
Strategic mindset with a clear line from content to business outcomes
Collaborative working style with strong interpersonal and communication skills
Discretion and professionalism when handling confidential client information
Ability to work effectively with attorneys and staff at all levels of the firm
Equal Employment and Opportunity Statement:
Barnes & Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.
#J-18808-Ljbffr