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Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

","Melville, NY","coloredLogo","logoAttachment","thumbnail","thumbnailAttachment","newsday.jpg","hexCode","#D52B1E","headline","Award-Winning Local Media Powerhouse Serving Long Island & New York City","/companies/newsday-media-group","https://production-rails-default.s3.amazonaws.com/uploads/company/thumbnail_attachment/8752/newsday.jpg","hasJobSubmission","isSavedJob","similarJobs",[524,534,548,566,574],{"_435":434,"_439":525,"_470":471,"_462":463,"_248":526,"_446":447,"_433":434,"_113":527,"_437":199,"_438":199,"_472":471,"_448":199,"_449":528,"_431":530,"_473":474,"_436":120,"_487":531,"_478":532,"_489":527,"_491":484,"_493":494,"_495":496,"_497":533},["D",1774882800000],"Transform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the goal of improving media efficiency and business outcomes. As one of the first operators on a stood-up measurement team, you will ru Media, Manager, Measurement, Performance, Manufacturing, Business Services\n","Media Measurement Manager",[529],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","3073179460"],"8 hours ago","/jobs/3073179460-media-measurement-manager","/jobs?keyword=Media+Measurement+Manager",{"_435":434,"_439":535,"_470":471,"_462":536,"_248":537,"_446":538,"_433":434,"_113":539,"_437":199,"_438":199,"_472":471,"_448":199,"_449":540,"_431":542,"_473":543,"_436":120,"_487":544,"_478":545,"_489":539,"_491":484,"_493":546,"_495":496,"_497":547},["D",1774845928000],"Dr Pepper","

Overview

Transform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the goal of improving media efficiency and business outcomes. As one of the first operators on a stood-up measurement team, you will run the machine day-to-day: build performance reports, diagnose trends, and recommend optimizations across channels and audiences while executing KDP’s three pillars of measurement (Closed‑Loop Attribution, Causal Media Lift, ROMI/MMM) and maintaining a single source of truth with standardized KPIs.

Responsibilities

Performance Reporting: Develop clear, concise campaign performance reports summarizing KPIs such as ROAS, attributed sales, brand attention, and engagement.
Performance Reporting: Include diagnostics like spend pacing, frequency, and audience performance to inform decision-making.
Optimization Support: Identify underperforming segments and recommend budget reallocations toward high‑efficiency channels and audiences.
Optimization Support: Maintain an optimization log documenting changes, rationale, and expected impact.
Closed‑Loop Attribution (fast, actionable): Operate daily/weekly attribution pipelines across paid, owned, and earned channels; enforce KDP’s attribution rule (verified exposure + verified sale = attributed sale) with fair‑share credit (no multi‑touch modeling).
Closed‑Loop Attribution: Harmonize verified exposures and purchases from partners (e.g., Circana; retailer sources Walmart, Kroger, Amazon, K.com; activation partners Fetch, Ibotta) to produce early indicators and in‑flight guidance.
Closed‑Loop Attribution: Publish bi‑weekly “so‑what” and next‑best actions for media and brand teams.
Incrementality & Testing: Assist in measuring incremental impact via test vs. control methodology; support test design (randomization, power checks, control integrity) and interpret results to validate strategies.
Incrementality & Testing: Execute GeoLift (DMA/RMA) and Household/ID‑based lift tests; deliver standardized readouts (setup → findings → implications → recommended guardrails).
Channel & Audience Analysis: Monitor performance across digital, social, video/CTV/OLV, display, retail media, and search; unify onsite/offsite plus Amazon DSP for an unbiased view.
Channel & Audience Analysis: Highlight top‑performing publishers, audiences, and creative formats; flag areas for improvement with clear caveats when structural crediting artifacts exist.
Data Accuracy & Attribution: Ensure integrity of attribution data from multiple sources; apply caveats when gaps occur.
Data Accuracy & Attribution: Collaborate with partners to resolve data mapping issues promptly; enforce taxonomy standards, lineage documentation, and QA checklists before leadership distribution.
Statistical & Economic Analysis: Perform basic statistical analysis to test correlations and project results from sample to population.
Statistical & Economic Analysis: Prepare clean, standardized inputs and KPI alignments for ROMI/MMM; reconcile inventory, spend, and outcome signals.
Reporting & Decision Enablement: Refresh Power BI dashboards and scorecards on agreed SLAs (daily/weekly/bi‑weekly) with freshness, accuracy, and traceability.
Reporting & Decision Enablement: Build bi‑weekly executive performance packs that distill complex signals into narrative clarity: headline takeaway, quantified impact, and action recommendations.
Cross‑Team Collaboration: Work closely with KDP’s internal media team and agency partners to create performance narratives and strategic implications.
Cross‑Team Collaboration: Communicate insights in a clear, actionable format for non‑technical stakeholders; maintain disciplined runbooks and governance.
Partner & Vendor Operations: Monitor vendor/tool SLAs and feed health; manage change control and escalation paths.
Partner & Vendor Operations: Document reusable queries and SOPs; maintain versioned runbooks for repeatability.

Total Rewards

Salary Range: $96,800 - $143,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility

Requirements

BS/BA in a quantitative field.
At least 5 years in an analytical, business intelligence, or data analyst role (media/performance analytics preferred).
Experience working with media data across social, programmatic, retail media, and search; familiarity with Amazon DSP ecosystem is a plus.
Strong analytical and problem‑solving skills; ability to harmonize disparate data, analyze for underlying trends and insights, and tell a unified data story to senior business leaders.
Proficiency in SQL.
Strong proficiency in Excel and PowerPoint; Power BI proficiency is a plus.
Ability to translate data into operational recommendations and maintain SLAs, QA, and governance.

Success Metrics (First 90–180 Days)

SLAs met for dashboard/report freshness and accuracy; no critical data quality issues unresolved within SLA.
Attribution guidance delivered bi‑weekly with documented optimization actions and measurable efficiency lift (ROAS/CPA/attributed sales).
Two to three causal tests launched and read; learnings codified into planning guardrails and shared playbook.
MMM intake standardized; first ROMI/MMM scenarios connected to brand investment decisions with clear implications.

Working Cadence

Daily: pipeline checks, data QA, anomaly triage; scorecard refreshes for active campaigns.
Weekly: optimization log updates; partner/vendor feed health reviews.
Bi‑Weekly: executive performance pack and recommended actions.
Monthly/Quarterly: test readouts, playbook updates, MMM scenario alignment.

Why This Job Matters

This is the first‑wave of hiring for KDP’s media measurement program—blending speed (attribution), proof (lift), and strategy (ROMI/MMM) so leadership can move from data to decision with confidence.

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

#J-18808-Ljbffr","

Overview

Transform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the goal...","Media Measurement Manager - Keurig Dr Pepper",[541],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","3068311407"],"Work at Dr Pepper","18 hours ago","/jobs/3068311407-media-measurement-manager-keurig-dr-pepper","/jobs?keyword=Dr+Pepper","/jobs?keyword=Media+Measurement+Manager+-+Keurig+Dr+Pepper",{"_435":434,"_439":549,"_470":471,"_462":550,"_248":551,"_446":552,"_433":434,"_113":527,"_437":199,"_438":199,"_472":471,"_448":199,"_449":553,"_431":559,"_473":560,"_436":120,"_487":561,"_478":562,"_489":527,"_491":563,"_493":564,"_495":565,"_497":533},["D",1774868400000],"Keurig Dr Pepper","Job Overview\nTransform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the goal of improving media efficiency and business outcomes. As one of the first operators on a stood-up measurement team, you will run the machine day-to-day: build performance reports, diagnose trends, and recommend optimizations across channels and audiences while executing KDP’s three pillars of measurement (Closed‑Loop Attribution, Causal Media Lift, ROMI/MMM) and maintaining a single source of truth with standardized KPIs.

Key Responsibilities

Performance Reporting

Develop clear, concise campaign performance reports summarizing KPIs such as ROAS, attributed sales, brand attention, and engagement.

Include diagnostics like spend pacing, frequency, and audience performance to inform decision-making.

Optimization Support

Identify underperforming segments and recommend budget reallocations toward high‑efficiency channels and audiences.

Maintain an optimization log documenting changes, rationale, and expected impact.

Closed‑Loop Attribution (fast, actionable)

Operate daily/weekly attribution pipelines across paid, owned, and earned channels; enforce KDP’s attribution rule (verified exposure + verified sale = attributed sale) with fair‑share credit (no multi‑touch modeling).

Harmonize verified exposures and purchases from partners (e.g., Circana; retailer sources Walmart, Kroger, Amazon, K.com; activation partners Fetch, Ibotta) to produce early indicators and in‑flight guidance.

Publish bi‑weekly “so‑what” and next‑best actions for media and brand teams.

Incrementality & Testing

Assist in measuring incremental impact via test vs. control methodology; support test design (randomization, power checks, control integrity) and interpret results to validate strategies.

Execute GeoLift (DMA/RMA) and Household/ID‑based lift tests; deliver standardized readouts (setup → findings → implications → recommended guardrails).

Channel & Audience Analysis

Monitor performance across digital, social, video/CTV/OLV, display, retail media, and search; unify onsite/offsite plus Amazon DSP for an unbiased view.

Highlight top‑performing publishers, audiences, and creative formats; flag areas for improvement with clear caveats when structural crediting artifacts exist.

Data Accuracy & Attribution

Ensure integrity of attribution data from multiple sources; apply caveats when gaps occur.

Collaborate with partners to resolve data mapping issues promptly; enforce taxonomy standards, lineage documentation, and QA checklists before leadership distribution.

Statistical and Economic Analysis

Perform basic statistical analysis to test correlations and project results from sample to population.

Prepare clean, standardized inputs and KPI alignments for ROMI/MMM; reconcile inventory, spend, and outcome signals.

Reporting & Decision Enablement

Refresh Power BI dashboards and scorecards on agreed SLAs (daily/weekly/bi‑weekly) with freshness, accuracy, and traceability.

Build bi‑weekly executive performance packs that distill complex signals into narrative clarity: headline takeaway, quantified impact, and action recommendations.

Cross‑Team Collaboration

Work closely with KDP’s internal media team and agency partners to create performance narratives and strategic implications.

Communicate insights in a clear, actionable format for non‑technical stakeholders; maintain disciplined runbooks and governance.

Partner & Vendor Operations

Monitor vendor/tool SLAs and feed health; manage change control and escalation paths.

Document reusable queries and SOPs; maintain versioned runbooks for repeatability.

Total Rewards

Salary Range: $96,800 - $143,000

Actual placement within the compensation range may vary depending on experience, skills, and other factors

Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

Annual bonus based on performance and eligibility

Requirements\nRequired Skills

BS/BA in a quantitative field.

At least 5 years in an analytical, business intelligence, or data analyst role (media/performance analytics preferred).

Experience working with media data across social, programmatic, retail media, and search; familiarity with Amazon DSP ecosystem is a plus.

Strong analytical and problem‑solving skills; ability to harmonize disparate data, analyze for underlying trends and insights, and tell a unified data story to senior business leaders.

Proficiency in SQL.

Strong proficiency in Excel and PowerPoint; Power BI proficiency is a plus.

Ability to translate data into operational recommendations and maintain SLAs, QA, and governance.

Success Metrics (First 90–180 Days)

SLAs met for dashboard/report freshness and accuracy; no critical data quality issues unresolved within SLA.

Attribution guidance delivered bi‑weekly with documented optimization actions and measurable efficiency lift (ROAS/CPA/attributed sales).

Two to three causal tests launched and read; learnings codified into planning guardrails and shared playbook.

MMM intake standardized; first ROMI/MMM scenarios connected to brand investment decisions with clear implications.

Working Cadence

Daily: pipeline checks, data QA, anomaly triage; scorecard refreshes for active campaigns.

Weekly: optimization log updates; partner/vendor feed health reviews.

Bi‑Weekly: executive performance pack and recommended actions.

Monthly/Quarterly: test readouts, playbook updates, MMM scenario alignment.

Why This Job Matters\nThis is the first wave of hiring for KDP’s media measurement program—blending speed (attribution), proof (lift), and strategy (ROMI/MMM) so leadership can move from data to decision with confidence.

Company Overview\nKeurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world‑class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure\nKDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

#J-18808-Ljbffr\n","Job Overview\nTransform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the goal of improvi...",[554],{"_458":459,"_454":555,"_452":556,"_456":557,"_460":558},"San Francisco","San Francisco, CA, United States, 94199","CA","94199",["B","3070306651"],"Work at Keurig Dr Pepper","12 hours ago","/jobs/3070306651-media-measurement-manager","San Francisco, CA, United States","/jobs?keyword=Keurig+Dr+Pepper","/jobs?location=San+Francisco%2C+CA%2C+United+States",{"_435":434,"_439":567,"_470":471,"_462":550,"_248":568,"_446":569,"_433":434,"_113":527,"_437":199,"_438":199,"_472":471,"_448":199,"_449":570,"_431":572,"_473":560,"_436":120,"_487":544,"_478":573,"_489":527,"_491":563,"_493":564,"_495":565,"_497":533},["D",1774844471000],"

Job Overview

Key Responsibilities

Performance Reporting
- Develop clear, concise campaign performance reports summarizing KPIs such as ROAS, attributed sales, brand attention, and engagement.
- Include diagnostics like spend pacing, frequency, and audience performance to inform decision-making.
Optimization Support
- Identify underperforming segments and recommend budget reallocations toward high‑efficiency channels and audiences.
- Maintain an optimization log documenting changes, rationale, and expected impact.
Closed‑Loop Attribution (fast, actionable)
- Operate daily/weekly attribution pipelines across paid, owned, and earned channels; enforce KDP’s attribution rule (verified exposure + verified sale = attributed sale) with fair‑share credit (no multi‑touch modeling).
- Harmonize verified exposures and purchases from partners (e.g., Circana; retailer sources Walmart, Kroger, Amazon, K.com; activation partners Fetch, Ibotta) to produce early indicators and in‑flight guidance.
- Publish bi‑weekly “so‑what” and next‑best actions for media and brand teams.
Incrementality & Testing
- Assist in measuring incremental impact via test vs. control methodology; support test design (randomization, power checks, control integrity) and interpret results to validate strategies.
- Execute GeoLift (DMA/RMA) and Household/ID‑based lift tests; deliver standardized readouts (setup → findings → implications → recommended guardrails).
Channel & Audience Analysis
- Monitor performance across digital, social, video/CTV/OLV, display, retail media, and search; unify onsite/offsite plus Amazon DSP for an unbiased view.
- Highlight top‑performing publishers, audiences, and creative formats; flag areas for improvement with clear caveats when structural crediting artifacts exist.
Data Accuracy & Attribution
- Ensure integrity of attribution data from multiple sources; apply caveats when gaps occur.
- Collaborate with partners to resolve data mapping issues promptly; enforce taxonomy standards, lineage documentation, and QA checklists before leadership distribution.
Statistical and Economic Analysis
- Perform basic statistical analysis to test correlations and project results from sample to population.
- Prepare clean, standardized inputs and KPI alignments for ROMI/MMM; reconcile inventory, spend, and outcome signals.
Reporting & Decision Enablement
- Refresh Power BI dashboards and scorecards on agreed SLAs (daily/weekly/bi‑weekly) with freshness, accuracy, and traceability.
- Build bi‑weekly executive performance packs that distill complex signals into narrative clarity: headline takeaway, quantified impact, and action recommendations.
Cross‑Team Collaboration
- Work closely with KDP’s internal media team and agency partners to create performance narratives and strategic implications.
- Communicate insights in a clear, actionable format for non‑technical stakeholders; maintain disciplined runbooks and governance.
Partner & Vendor Operations
- Monitor vendor/tool SLAs and feed health; manage change control and escalation paths.
- Document reusable queries and SOPs; maintain versioned runbooks for repeatability.

Total Rewards

Salary Range: $96,800 - $143,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility

Requirements

Required Skills

BS/BA in a quantitative field.

At least 5 years in an analytical, business intelligence, or data analyst role (media/performance analytics preferred).
Experience working with media data across social, programmatic, retail media, and search; familiarity with Amazon DSP ecosystem is a plus.
Strong analytical and problem‑solving skills; ability to harmonize disparate data, analyze for underlying trends and insights, and tell a unified data story to senior business leaders.
Proficiency in SQL.
Strong proficiency in Excel and PowerPoint; Power BI proficiency is a plus.
Ability to translate data into operational recommendations and maintain SLAs, QA, and governance.

Success Metrics (First 90–180 Days)

SLAs met for dashboard/report freshness and accuracy; no critical data quality issues unresolved within SLA.
Attribution guidance delivered bi‑weekly with documented optimization actions and measurable efficiency lift (ROAS/CPA/attributed sales).
Two to three causal tests launched and read; learnings codified into planning guardrails and shared playbook.
MMM intake standardized; first ROMI/MMM scenarios connected to brand investment decisions with clear implications.

Working Cadence

Daily: pipeline checks, data QA, anomaly triage; scorecard refreshes for active campaigns.
Weekly: optimization log updates; partner/vendor feed health reviews.
Bi‑Weekly: executive performance pack and recommended actions.
Monthly/Quarterly: test readouts, playbook updates, MMM scenario alignment.

Why This Job Matters

This is the first wave of hiring for KDP’s media measurement program—blending speed (attribution), proof (lift), and strategy (ROMI/MMM) so leadership can move from data to decision with confidence.

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world‑class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it!

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

#J-18808-Ljbffr","

Job Overview

Transform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the...",[571],{"_458":459,"_454":555,"_452":556,"_456":557,"_460":558},["B","3068308298"],"/jobs/3068308298-media-measurement-manager",{"_435":434,"_439":575,"_470":471,"_462":463,"_248":576,"_446":577,"_433":434,"_113":578,"_437":199,"_438":199,"_472":471,"_448":199,"_449":579,"_431":581,"_473":474,"_436":120,"_487":582,"_478":583,"_489":578,"_491":484,"_493":494,"_495":496,"_497":584},["D",1774828800000],"Manager, Omni Marketing job at Keurig Dr Pepper Inc.. Frisco, TX.\n\nJob Overview\nThe shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. To meet this changing landscape, Keurig Dr Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world.\n\nAs the new KDP Associate Manager of Omnichannel Marketing for Regional Grocery Customers, you will be responsible for leading the Omnichannel & eCommerce discipline for KDP within the Regional Grocery Customers team. And as part of the KDP Connected Media team, you will help strategically plan and activate the Regional Grocery Customers portion of our Integrated Brand Campaign. This role is responsible for all categories & brands. The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset. Someone who is ready and willing to roll up their sleeves to solve problems, celebrate success, and share learnings with cross-functional partners along the journey. You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store.\n\nStrategic Marketing Expectations\n\nThink: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers.\n\nCollaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams.\n\nDo: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search.\n\nShare: Proactively share best practices with peers and cross-functional partners.\n\nBe: The internal and external face of KDP’s Omnichannel team, confidently representing strategies and driving influence in high-profile meetings to align priorities and strengthen partnerships.\n\nDigital Marketing Responsibilities\n\nShopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers.\n\nDeep Customer Expertise: Leverage deep understanding of each Regional Grocery Customers’ unique capabilities and workflows to craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion.\n\nDesired Outcome: Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey.\n\neCommerce Responsibilities\n\nSyndicated Data: Leverage syndicated data and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics.\n\nDigital Shelf Expert: Deploy your deep knowledge of how the Regional Grocery Customers algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies.\n\nShare of Voice Expert: Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates.\n\nDesired Outcome: Drive winning eCommerce growth at Regional Grocery Customers.\n\nTotal Rewards\n\nSalary Range: $96,800 - $143,000\n\nActual placement within the compensation range may vary depending on experience, skills, and other factors.\n\nBenefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement.\n\nAnnual bonus based on performance and eligibility.\n\nRequirements\n\nBachelor’s degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience.\n\nProven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results.\n\nPrevious successful experience with Regional Grocery Customers mandatory.\n\nExperience in a “Fortune 500” company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries.\n\nWell-organized, disciplined planner and leader of change.\n\nBusiness acumen that drives data-led opportunity and decision making.\n\nDemonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results.\n\nInnovative and creative thinker and problem solver who can manage the details without losing sight of the goal.\n\nStrategic thinker with strong negotiation, presentation and communication skills.\n\nMust be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence.\n\nCompany Overview\nKeurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world‑class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.\n\nKe… (continued)\n\nKe… (end)\n\n#J-18808-Ljbffr","Manager, Omni Marketing job at Keurig Dr Pepper Inc.. Frisco, TX.\n\nJob Overview\nThe shopper’s journey to purchase is a rapidly changing experience ...","Manager, Omni Marketing at Keurig Dr Pepper Inc. Frisco, TX",[580],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","3062636546"],"23 hours ago","/jobs/3062636546-manager-omni-marketing-at-keurig-dr-pepper-inc-frisco-tx","/jobs?keyword=Manager%2C+Omni+Marketing+at+Keurig+Dr+Pepper+Inc.+Frisco%2C+TX","actionData","errors"]