Advance Local is hiring: SEO Expert in Birmingham

Job Description

Empowering growth for the communities we serve.

About Catalyst IQ

Catalyst IQ is a leader in digital marketing and technology, formed by bringing together Advance Automotive's top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We enable automotive dealers and manufacturers to achieve growth with precision and profitability through innovative solutions. With over a decade of proprietary technology development and a wealth of data, Catalyst IQ combines the latest innovations with seasoned expertise to provide real-time insights and actionable strategies that boost sales.

We are on the lookout for a detail-oriented and proactive SEO Expert to join our dynamic team. In this role, you will be instrumental in developing, planning, and implementing impactful SEO content strategies while aiding our analytics initiatives. You will work closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, enhance search rankings, and deliver measurable results for our automotive clients.

Key Responsibilities

• SEO Content Development & Planning
• Identify high-opportunity keywords, search trends, and content gaps that align with client business goals.
• Create comprehensive SEO content strategies that support organic visibility and user intent.
• Collaborate with writers and stakeholders to develop SEO-optimized content that performs well in various search environments.
• Implement and uphold SEO best practices.

• SEO Content Implementation & Optimization
• Audit and optimize existing website content for best SEO practices.
• Apply technical SEO recommendations to improve site crawlability, performance, and user experience.
• Monitor content performance after launch and refine based on insights.

• Analytics & Reporting Support
• Assist in preparing regular SEO and performance reports using analytics tools.
• Track key performance metrics such as organic traffic, keyword rankings, and conversions.
• Provide actionable recommendations to enhance SEO performance and client ROI.

• Client Support
• Respond swiftly and professionally to client inquiries regarding SEO performance and content opportunities.
• Effectively communicate SEO strategies and results to clients and internal teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field, or equivalent experience.
• At least 2 years of experience in SEO or digital marketing, preferably in an agency or automotive setting.
• Deep understanding of SEO best practices, including on-page and technical SEO.
• Proficiency with SEO tools such as Google Analytics and Google Search Console.
• Strong analytical skills with the ability to convert data into actionable strategies.
• Excellent communication skills for effective collaboration and client interaction.
• Detail-oriented and organized, capable of managing multiple projects and deadlines.

Preferred Skills

• Experience in automotive, retail, or performance marketing sectors.
• Familiarity with content management systems like WordPress.
• Knowledge of AI-driven search trends and optimization methods.

Additional Information

Advance Local Media offers competitive compensation and a robust benefits package. This includes healthcare options, a 401(k) plan, generous paid time off, and additional support for mental health, family leave, and work/life balance.

Advance Local Media is a prominent media organization that operates leading information companies across the U.S., reaching over 52 million people monthly. Our foundation is built on values like integrity, inclusiveness, and collaboration. For more information about Advance Local, visit our website.

Advance Local Media is proud to be an equal opportunity employer, welcoming applicants from diverse backgrounds. All qualified candidates will be considered for employment regardless of their identity or background.

If you require reasonable accommodation due to a disability during the employment process, please contact Human Resources and inform us of your request.

Advance Local Media does not provide visa sponsorship for employment. Only candidates legally authorized to work in the U.S. will be considered.