Marketing Communications Manager

Xylem ist ein Fortune 500 Wassertechnologieunternehmen mit global 23.000 Mitarbeitenden in über 100 Ländern und einer Mission: unseren Kunden durch innovative Technologielösungen und unser Fachwissen bei der Lösung von Wasserproblemen und -herausforderungen zu helfen. Wir sind der weltweit führende Anbieter effizienter, innovativer und nachhaltiger Wassertechnologien, die dafür sorgen, dass unser Wasser nachhaltig genutzt, optimal verwaltet, erhalten und wiederverwendet wird.**The Role**Xylem is looking for a Marketing Communications Manager to lead messaging and campaigns for our Gas business. This is a high-impact role where you’ll own how we show up in the market—balancing long-term brand development with highly targeted Account-Based Marketing (ABM) that moves key accounts forward.**What You’ll Do:****Shape Our Voice & Campaign Strategy*** Develop and own a cohesive messaging framework for Sensus Gas solutions* Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture* Measure and optimize campaign performance, focusing on what truly drives results**Drive Account-Based Marketing (ABM)*** Design and execute targeted ABM programs for high-value accounts* Leverage insights and data to deliver personalized, high-impact messaging* Partner closely with sales to align marketing efforts with account strategies**Own Our Digital Presence*** Manage and optimize gas-related content across our website* Lead SEO and emerging Generative Engine Optimization (GEO) strategies* Ensure alignment and consistency across Sensus and enterprise branding**Lead Events & Media Engagement*** Own strategy and execution for key industry events* Identify and secure speaking opportunities; manage content development* Build relationships with industry media and drive positive coverage**Build a Scalable Content Engine*** Create and operationalize a sustainable content development process* Drive production of high-quality thought leadership and technical content* Manage the full lifecycle of marketing assets—from creation to distribution**Stay Ahead of the Curve*** Monitor trends, tools, and best practices in B2B marketing* Continuously refine programs based on data, insights, and competitive intelligence**What You’ll Bring:*** 5 plus years of experience in B2B marketing or marketing communications* Proven success developing and executing integrated marketing campaigns* Experience with Account-Based Marketing (ABM) strongly preferred* Strong project management skills and ability to manage multiple priorities* Excellent communication skills—both strategic and detail-oriented* Analytical mindset with the ability to translate data into action* Experience with marketing automation (e.g., Marketo) and CRM platforms (e.g., Salesforce)* Familiarity with SEO/GEO and website content management* Experience in events, PR, or media relations is an asset* A collaborative approach and comfort working in a matrixed organization*#LI-JO2*Werden Sie Teil des globalen Xylem-Teams und gestalten Sie innovative Technologielösungen mit, die die Nutzung, Verfügbarkeit, den Schutz und die nachhaltige Verwendung von Wasser sicherstellen. Unsere Produkte kommen in der öffentlichen Versorgung, der Industrie, im Wohnbereich und in gewerblichen Gebäuden zum Einsatz – mit dem Ziel, intelligente Maschinen, Anlagen, Messsysteme, Netzwerktechnologien und fortschrittliche Analysen für Wasser-, Strom- und Gasversorger sowie die Industrie bereitzustellen. Arbeiten Sie mit uns an einer Welt, in der die aktuellen und kommenden Wasserherausforderungen mit Kreativität und Engagement gelöst werden und in der Inklusion und Zugehörigkeit als Treiber für Innovation erkannt werden, um unsere Wettbewerbsfähigkeit weltweit zu stärken.At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation #J-18808-Ljbffr