Campaign Manager
Pixability, New York, NY, United States
Campaign Manager
The Campaign Manager plays a central role in the development and execution of YouTube/Google Ads video ad campaigns for Pixability customers. You will be the liaison between Sales, Customer Success, Data Science, Product, and Engineering for all YouTube and Google Ads/DV360 initiatives. You will partake in the monetization of our platform, impacting our company's bottom line by providing end-to-end campaign management. You will interact with client teams and peers regularly, reporting on progress and collaborating on campaign recommendations. This role will report to the Sr. Director of Advertising Operations. You love testing new advertising tactics, optimizing client KPIs, and leveraging campaign results to enhance future media buys. You possess an exceptional attention to detail, and understand client needs in order to translate those needs into objectives. You bring a positive attitude to work everyday. You are a quick learner with an aptitude to pick up subtle nuances on the fly. Effective time management and flexibility to adapt to changes are a must in a fast-paced environment. Traffic, pace, optimize, and report on YouTube video ad campaigns. Maintain a deep understanding of the Google Ads platform including all campaign objectives, goals, subtypes, targeting options, & ad specs pertaining to YouTube video ad campaigns. Develop best practices for all YouTube campaign types including; Video Reach Campaigns, Video View Campaigns, Demand Gen Campaigns & more. Interpret data, create insights, and translate it into applicable changes to increase client KPIs, to help develop benchmarks, and to forecast delivery, Troubleshoot issues related to pacing, delivery, and scale to ensure campaigns stay on track and deliver in full and on-time for each specific flight. Help internal teams as well as clients with anything related to tracking/tagging/pixels to ensure we are properly capturing all website activity and conversion events. Proactively escalate issues and communicate potential challenges to relevant stakeholders. Monitor client, competitor, and industry changes and share noteworthy insights with the broader team. Actively contribute to the overall success of the Campaign Management Team through proactive knowledge sharing, establishing best practices, conceptualizing automation features, helping to streamline processes, etc. Possess the ability to breakdown campaign complexities in a digestible way, and document all learnings so colleagues can benefit from your knowledge.. Work with Product and Engineering teams to explore automation opportunities and to help implement repeatable processes to drive efficiency and scalability across campaign operations. Participate in cross functional groups as a key representative of the Campaign Management team. Become an early expert on any new features/products/tools by helping spearhead testing initiatives and provide updates to stakeholders on a regular basis. 3+ years of relevant, hands-on digital advertising experience 3+ years of experience with paid social ad platforms or DSPs (Google Ads or DV360 experience is required) Experience with paid video campaigns (YouTube strongly preferred) In-depth knowledge of Google Tag Manager, Floodlight Tags, Conversion Actions, & Pixel Implementation as well as Pixel Troubleshooting. Excellent time management and prioritization skills; able to handle multiple projects simultaneously in a fast-paced environment. Acute attention to detail with a keen eye on quality control Strong verbal and written communication and interpersonal skills; adept at collaborating cross-functionally and presenting to clients. Local candidates only please no relocation is available for this position. The pay range for this role is $70,000 - $100,000 total compensation. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Pixability does not accept/pay fees for unsolicited resumes from third party agencies/vendors. As part of our dedication to the diversity of our workforce, Pixability is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.
The Campaign Manager plays a central role in the development and execution of YouTube/Google Ads video ad campaigns for Pixability customers. You will be the liaison between Sales, Customer Success, Data Science, Product, and Engineering for all YouTube and Google Ads/DV360 initiatives. You will partake in the monetization of our platform, impacting our company's bottom line by providing end-to-end campaign management. You will interact with client teams and peers regularly, reporting on progress and collaborating on campaign recommendations. This role will report to the Sr. Director of Advertising Operations. You love testing new advertising tactics, optimizing client KPIs, and leveraging campaign results to enhance future media buys. You possess an exceptional attention to detail, and understand client needs in order to translate those needs into objectives. You bring a positive attitude to work everyday. You are a quick learner with an aptitude to pick up subtle nuances on the fly. Effective time management and flexibility to adapt to changes are a must in a fast-paced environment. Traffic, pace, optimize, and report on YouTube video ad campaigns. Maintain a deep understanding of the Google Ads platform including all campaign objectives, goals, subtypes, targeting options, & ad specs pertaining to YouTube video ad campaigns. Develop best practices for all YouTube campaign types including; Video Reach Campaigns, Video View Campaigns, Demand Gen Campaigns & more. Interpret data, create insights, and translate it into applicable changes to increase client KPIs, to help develop benchmarks, and to forecast delivery, Troubleshoot issues related to pacing, delivery, and scale to ensure campaigns stay on track and deliver in full and on-time for each specific flight. Help internal teams as well as clients with anything related to tracking/tagging/pixels to ensure we are properly capturing all website activity and conversion events. Proactively escalate issues and communicate potential challenges to relevant stakeholders. Monitor client, competitor, and industry changes and share noteworthy insights with the broader team. Actively contribute to the overall success of the Campaign Management Team through proactive knowledge sharing, establishing best practices, conceptualizing automation features, helping to streamline processes, etc. Possess the ability to breakdown campaign complexities in a digestible way, and document all learnings so colleagues can benefit from your knowledge.. Work with Product and Engineering teams to explore automation opportunities and to help implement repeatable processes to drive efficiency and scalability across campaign operations. Participate in cross functional groups as a key representative of the Campaign Management team. Become an early expert on any new features/products/tools by helping spearhead testing initiatives and provide updates to stakeholders on a regular basis. 3+ years of relevant, hands-on digital advertising experience 3+ years of experience with paid social ad platforms or DSPs (Google Ads or DV360 experience is required) Experience with paid video campaigns (YouTube strongly preferred) In-depth knowledge of Google Tag Manager, Floodlight Tags, Conversion Actions, & Pixel Implementation as well as Pixel Troubleshooting. Excellent time management and prioritization skills; able to handle multiple projects simultaneously in a fast-paced environment. Acute attention to detail with a keen eye on quality control Strong verbal and written communication and interpersonal skills; adept at collaborating cross-functionally and presenting to clients. Local candidates only please no relocation is available for this position. The pay range for this role is $70,000 - $100,000 total compensation. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Pixability does not accept/pay fees for unsolicited resumes from third party agencies/vendors. As part of our dedication to the diversity of our workforce, Pixability is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.