UCAN Social Senior Manager, Games
Netflix, Los Angeles, CA, United States
Senior Social Manager
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next. The opportunity: We are looking for a Senior Social Manager to join our growing Games Social team, leading strategy with a particular focus on multi-title brand moments, tentpole game campaigns, and major studio partnerships. At Netflix, Social Managers not only understand social marketing and the digital landscape but also the unique Netflix social ecosystem and find the most effective way to translate our business strategies across that ecosystem. They must work well cross-functionally to build and execute specific social campaigns - fueling conversation and awareness across our entire slate of offerings. This role is focused on developing strategy that excites audiences from casual players to dedicated gamers, and positioning Netflix as a player in the gaming space. In this role you will be responsible for: Setting the high-level social vision and strategic roadmap for Games in UCAN Serving as a subject matter expert in gaming and social Operating as a thought partner across Marcomms, Games, Product, and other internal orgs. The ideal candidate possesses deep background in social media and entertainment, strong editorial judgement, leadership experience, and the ability to balance business objectives with audience engagement strategies. Key responsibilities include: Establishing and owning the social strategy for Netflix Games Creating the strategic framework for how game campaigns can leverage Netflix's social ecosystem Overseeing the full suite of social content for assigned high-priority titles and multi-title beats Partnering closely with Title Marketing, Publicity, Comms, Integrated Marketing, Product, and Studio teams Acting as a senior point of contact for games studio partners, publishers, and key external collaborators Setting or informing social KPIs for major Games campaigns Background and specific skills include: 10+ years of experience in social media and digital marketing, with significant time spent in gaming or gaming-adjacent roles. Demonstrated experience leading large, multi-platform, cross-functional campaigns that span multiple social channels, titles or IPs, and multiple internal and external stakeholders. Able to toggle seamlessly between high-level vision and detailed execution, guiding managers and partners without micromanaging. Proven track record as a subject matter expert in social strategy and platform best practices, games marketing and player communities, and translating marketing and business goals into social-native ideas. Deep knowledge of what works across social platforms and how to tailor creative for each. Strong creative instincts with the ability to give clear, actionable feedback on social-first concepts, scripts, and edits. Excellent written and verbal communication skills; comfortable presenting to and influencing senior stakeholders, studios, and executives. Able to build strong relationships across internal teams and external partners, with a high degree of diplomacy and clarity. Compensation range for this role is $280,000.00 - $467,000.00. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next. The opportunity: We are looking for a Senior Social Manager to join our growing Games Social team, leading strategy with a particular focus on multi-title brand moments, tentpole game campaigns, and major studio partnerships. At Netflix, Social Managers not only understand social marketing and the digital landscape but also the unique Netflix social ecosystem and find the most effective way to translate our business strategies across that ecosystem. They must work well cross-functionally to build and execute specific social campaigns - fueling conversation and awareness across our entire slate of offerings. This role is focused on developing strategy that excites audiences from casual players to dedicated gamers, and positioning Netflix as a player in the gaming space. In this role you will be responsible for: Setting the high-level social vision and strategic roadmap for Games in UCAN Serving as a subject matter expert in gaming and social Operating as a thought partner across Marcomms, Games, Product, and other internal orgs. The ideal candidate possesses deep background in social media and entertainment, strong editorial judgement, leadership experience, and the ability to balance business objectives with audience engagement strategies. Key responsibilities include: Establishing and owning the social strategy for Netflix Games Creating the strategic framework for how game campaigns can leverage Netflix's social ecosystem Overseeing the full suite of social content for assigned high-priority titles and multi-title beats Partnering closely with Title Marketing, Publicity, Comms, Integrated Marketing, Product, and Studio teams Acting as a senior point of contact for games studio partners, publishers, and key external collaborators Setting or informing social KPIs for major Games campaigns Background and specific skills include: 10+ years of experience in social media and digital marketing, with significant time spent in gaming or gaming-adjacent roles. Demonstrated experience leading large, multi-platform, cross-functional campaigns that span multiple social channels, titles or IPs, and multiple internal and external stakeholders. Able to toggle seamlessly between high-level vision and detailed execution, guiding managers and partners without micromanaging. Proven track record as a subject matter expert in social strategy and platform best practices, games marketing and player communities, and translating marketing and business goals into social-native ideas. Deep knowledge of what works across social platforms and how to tailor creative for each. Strong creative instincts with the ability to give clear, actionable feedback on social-first concepts, scripts, and edits. Excellent written and verbal communication skills; comfortable presenting to and influencing senior stakeholders, studios, and executives. Able to build strong relationships across internal teams and external partners, with a high degree of diplomacy and clarity. Compensation range for this role is $280,000.00 - $467,000.00. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.