Digital Account Manager
Nexstar Broadcasting, New York, NY, United States
Digital Account Manager
The Digital Account Manager is responsible for successful campaign management, delivering best in class campaigns across Nexstar's portfolio and platforms. Responsibilities include: Own day-to-day management of certain digital accounts (accounts are assigned by salespeople and/or sales products). Serve as a primary point of contact for advertiser/agency relationships for digital accounts. Work alongside a Digital Account Coordinator, assisting with their task prioritization and approving their adjustments in order management systems. Partner closely with Sales, Ad Operations, and Strategic Planning. Build digital campaign proposals and complete RFPs/RFIs on behalf of Sales. Report on campaign performance, providing external and internal campaign updates, useful reporting and insights, screen grabs, etc. Collect digital assets for direct campaigns and coordinate with clients on programmatic campaigns prior to launch. Ensure that digital campaigns are launched as scheduled. Oversee weekly contract maintenance including actualization, Nielsen DAR factor adjustment, flighting, program assignments, frontloading, etc. Troubleshoot underperforming campaigns and suggest optimizations. Address billing discrepancies, liaising between Finance and the client. Complete ad hoc reporting and projects. The Essentials Experience in video advertising with a premium in the Broadcast / Cable TV business, preferably in a digital capacity Reporting intelligence with ad servers (Google Ad Manager, Freewheel, etc.) and data measurement platforms Proactive, analytical, and deadline driven Comfortable working in a fast-paced, growing, and at times ambiguous environment Over two years of experience in account management and/or client services Bachelor's degree preferred Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave. Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.
The Digital Account Manager is responsible for successful campaign management, delivering best in class campaigns across Nexstar's portfolio and platforms. Responsibilities include: Own day-to-day management of certain digital accounts (accounts are assigned by salespeople and/or sales products). Serve as a primary point of contact for advertiser/agency relationships for digital accounts. Work alongside a Digital Account Coordinator, assisting with their task prioritization and approving their adjustments in order management systems. Partner closely with Sales, Ad Operations, and Strategic Planning. Build digital campaign proposals and complete RFPs/RFIs on behalf of Sales. Report on campaign performance, providing external and internal campaign updates, useful reporting and insights, screen grabs, etc. Collect digital assets for direct campaigns and coordinate with clients on programmatic campaigns prior to launch. Ensure that digital campaigns are launched as scheduled. Oversee weekly contract maintenance including actualization, Nielsen DAR factor adjustment, flighting, program assignments, frontloading, etc. Troubleshoot underperforming campaigns and suggest optimizations. Address billing discrepancies, liaising between Finance and the client. Complete ad hoc reporting and projects. The Essentials Experience in video advertising with a premium in the Broadcast / Cable TV business, preferably in a digital capacity Reporting intelligence with ad servers (Google Ad Manager, Freewheel, etc.) and data measurement platforms Proactive, analytical, and deadline driven Comfortable working in a fast-paced, growing, and at times ambiguous environment Over two years of experience in account management and/or client services Bachelor's degree preferred Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave. Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.