Director of Performance Marketing

Key ResponsibilitiesStrategic Vision & Platform Leadership (45%)Develop and lead the overarching performance marketing vision, setting platform-specific strategies aligned to campaign, client, and organizational goals.Define long-term paid media roadmaps, including platform investment strategies, channel expansion, and capability development.Build advanced paid media strategies including audience segmentation, creative testing frameworks, bidding approaches, conversion strategies, and attribution methodologies.Translate strategy into actionable campaign frameworks and guide creative and content partners to produce on-brand, high-performing assets.Establish KPI frameworks, testing roadmaps, and analytics cadences; deliver clear, executive-ready reporting and insights.Monitor platform updates, audience trends, and algorithm shifts, proactively recommending strategic pivots.Conduct competitive, audience, and performance analyses to inform creative direction and media planning.Serve as a senior strategic partner to clients, providing counsel, anticipating needs, and offering thought leadership.Mentor internal teams and upskill cross-functional partners on performance strategy, measurement frameworks, and platform evolution.Performance Management & Operational Execution (35%)Own the operational infrastructure for paid media execution, including workflow design, QA processes, and automation opportunities.Lead budget forecasting, pacing governance, and financial accountability across all paid channels (Meta, Google/YouTube, TikTok, X, LinkedIn), and emerging platforms, driving ROAS, conversion efficiency, and full-funnel performance.Direct the integration of performance dashboards, platform analytics, and real-time reporting into daily decision-making.Oversee campaign governance and lead real-time response during high-stakes or high-visibility campaign moments.Ensure brand, legal, and regulatory compliance across all paid media touchpoints.Partnership & Relationship Management (20%)Collaborate closely with marketing, PR, digital, and experiential teams to ensure cohesive, integrated campaign execution.Build and manage a scalable partner ecosystem, including creators, influencers, and strategic partnerships, to expand reach and credibility where it supports campaign goals.Guide internal and external teams through integrated creative development, ensuring alignment between brand storytelling and performance objectives.Qualifications68+ years of experience in performance marketing, paid media, and digital marketing; experience in issue advocacy or public affairs strongly preferred.Deep expertise in paid social and digital advertising platforms (Meta Ads Manager, Google Ads, YouTube, TikTok Ads Manager, etc.).Proven track record of building and scaling high-performing paid media programs with measurable business impact.Strong analytical skills with experience synthesizing data from multiple sources (GA4, platform analytics, attribution platforms, dashboards, etc.).Ability to operate at both strategic and tactical levels, shifting seamlessly between big-picture thinking and hands-on execution.Expert understanding of major paid and social platforms, their algorithms, and evolving ad products.Experience with social listening and sentiment tools (Brandwatch, Meltwater, Sprout, etc.) a plus.Exceptional communication and presentation skills, with the ability to distill complex data into clear narratives.Strong project management and prioritization skills; comfortable managing multiple deadlines and stakeholders.Pay TransparencyYour compensation may be based on several factors, including education, work experience, and certifications. Far Post Media offers benefits including health, optical and dental care benefits, paid time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Creating a diverse and inclusive workplace is one of Far Post Medias core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. recblid 8nz07f2memw3vvn3eaba914gf06z6n