Marketing Coordinator

Marketing Coordinator Summary The Marketing Coordinator is a new position at Puget Sound Food Hub Cooperative (PSFH) created to strengthen and expand our marketing capacity. This role is responsible for bringing farmer stories to life through compelling content and coordinated promotions that drive awareness, trust, and sales across our wholesale and direct-to-consumer channels. Working closely with the Sales Director, this position turns farmer storytelling and partner collaboration into tangible sales performance. The Coordinator owns the strategy and execution of content and promotional initiatives broadly across our stakeholder group; partnerships, wholesale customers, and direct-to-consumer channels, with a particular opportunity to grow and shape the Puget Sound Farm Box. Objectives Accountable for: Execution of promotional strategies that support wholesale and direct-to-consumer sales growth within established priorities and approved work plans. Progress toward defined growth, engagement, and retention targets for direct-to- consumer programs. Timely completion and documentation of grant-funded promotional initiatives. Ensuring promotional activities are accurate, operationally feasible, and aligned with supply and internal coordination. Responsible for: Collaborating with farmers, wholesale partners, customers, Sales, and Operations teams to create cohesive, high-impact promotions. Supporting PSFHs broader market development strategy through coordinated storytelling and partner engagement. Maintaining strong communication loops between marketing activity and operational capacity. Essential Functions 1. Promotional Strategy & Execution Develop and implement annual promotional strategies, calendars, and tools supporting wholesale partners and direct-to-consumer programs. Create practical, ready-to-use promotional assets, including digital and print materials, social media content, and in-store or pickup-site signage. Coordinate campaign execution with internal staff, farmers, wholesale partners, and contractors. Ensure all promotions are accurate, operationally feasible, and aligned with supply and seasonality. 2. Wholesale Promotion & Partner Engagement Develop core promotional strategies that enable wholesale partners to effectively communicate the story of PSFH farmers and products to end-consumers. Serve as primary coordinator for wholesale promotional partnerships, including strategy selection, scheduling, execution, and impact evaluation. Build and maintain strong relationships with wholesale customers to support consistent, high-quality promotion. Track outcomes and refine wholesale promotional approaches year-over-year. 3. Direct-to-Consumer Growth, Content & Storytelling Own the content and storytelling strategy for the Puget Sound Farm Box including farmer profiles, seasonal narratives, newsletters, and social media to build consumer awareness, loyalty, and demand. Execute consumer-facing recruitment and engagement strategies using social media, earned media, community partners, and in-person outreach. Coordinate customer communication and administrative support for the direct-to- consumer program, including account management, promotions, and quality concerns. Coordinate recipes, educational materials, and customer communications. Work with pickup-site partners and volunteers to ensure a smooth, positive customer experience. Track and manage performance against growth and retention targets. Competencies Highly organized and reliable; able to manage multiple priorities in a fast-paced environment. Skilled at multi-channel campaign coordination across digital, print, and in-person formats. Excellent written and verbal communicator; able to adapt tone for farmers, partners, and consumers alike. Experienced at building and maintaining wholesale and partner relationships that produce results. Passionate storyteller with a genuine connection to food, agriculture, and the people who grow it. Strategic thinker who can translate ideas into practical execution. Relationship builder with farmers, buyers, partners, and internal teams. Collaborative team player aligned with cooperative values. Strong time management and project management skills across seasonal production cycles. Required Skills & Experience 3+ years of experience in marketing and sales promotion Experience developing and executing marketing campaigns. Comfort using CRM systems, subscriber platforms, social media (Instagram, Facebook, Linked In) tools, and basic analytics. Design experience using Canva or a similar tool Event planning and management experience Content creation experience Ability to manage multiple projects simultaneously and adapt in real time. Valid drivers license and clean driving record. Desired Skills & Experience Proven ability to generate magnetic content through storytelling Photography and videography skills Experience working with food hubs, cooperatives, wholesale distribution, or local food systems. Experience with CSA or subscription-based food programs. Background in regional agriculture, community engagement, or institutional food partnerships. Environmental Factors Primarily remote work environment with regular in-person meetings and collaboration at the Puget Sound Food Hub warehouse in Mount Vernon. Ongoing coordination with warehouse and operations staff requires consistent on- site presence for meetings, planning sessions, and promotional alignment. Moderate noise levels during warehouse visits. Fast-paced work environment with seasonal fluctuations tied to production cycles. Physical Requirements Standing and walking: Up to 68 hours per day as needed. Lifting: Occasional lifting up to 40 pounds. Desk-based computer work: Up to 68 hours per day. Driving: Occasional local travel for partner visits or events. Schedule Full-time, non-exempt (hourly) position. Monday Friday, typical business hours aligned with operational needs. Work priorities and performance expectations are managed in coordination with the supervisor to align workload with a 40-hour work week. Some flexibility and occasional evening or weekend event participation required. Location Primarily remote work within Washington State. Regular in-person attendance required at: Puget Sound Food Hub Warehouse 15612 Best Road, Mount Vernon, WA 98273 On-site presence is expected for team meetings, partner coordination, seasonal planning, and key promotional activities. Compensation Hourly Rate: $32-37 per hour (DOE), non-exempt. Status: Full-time (40 hours/week). Benefits Eligible for health, vision, and dental insurance the first day of the month following 60 days of employment. - 75% of health insurance premiums covered by PSFH. - 100% of vision and dental premiums covered by PSFH. Eligibility for Simple IRA+ retirement plan with 3% employer match. Two weeks of PTO annually. Paid holidays per company policy. Staff discount on Puget Sound Food Hub products. Key Working Relationships This role works most closely with the Sales Director on a day-to-day basis, collaborating on promotional strategy, wholesale partner engagement, and DTC growth initiatives. Additional key relationships include the Executive Director, Operations and Purchasing teams, PSFH farmer- owners, wholesale customers, and the marketing contractor. Reports To Executive Director