PR & Influencer Coordinator

ROLE OVERVIEWThe PR & Influencer Coordinator helps build excitement and awareness for Social House festivals by developing relationships with creators, media outlets, and community partners in assigned event markets.This role focuses on securing influencer collaborations, coordinating creator campaigns, and supporting local media outreach that generates buzz leading up to each festival. Working closely with the marketing and social teams, the Influencer & PR Coordinator ensures that local audiences are hearing about the festival through trusted voices in their communities.Success in this role is measured by the strength of creator partnerships, local media coverage secured, and the level of community engagement generated around each event.CORE RESPONSIBILITIESInfluencer PartnershipsIdentify and build relationships with influencers, creators, and cultural voices within each festival market.Coordinate influencer collaborations including ticket giveaways, content partnerships, and festival attendance.Manage influencer outreach, negotiations, and communication leading up to each event.Ensure creator content aligns with festival messaging and marketing campaign timing.Track influencer deliverables and campaign performance.Media & Press OutreachAssist in developing media outreach strategies for each event market.Pitch local media outlets including lifestyle publications, radio stations, entertainment blogs, and community platforms.Coordinate media interviews, press opportunities, and coverage tied to festival announcements and milestones.Maintain press lists and track media relationships across markets.Campaign CoordinationWork closely with Social Media and Local Marketing teammates to ensure influencer and PR efforts align with campaign timelines.Coordinate creator content with marketing announcements such as lineup releases, ticket on-sales, and event countdowns.Support recap coverage by helping creators and media capture festival moments.QUALIFICATIONS24 years of experience in influencer marketing, public relations, community marketing, or brand partnerships.Experience building relationships with creators, influencers, or media outlets.Strong communication skills with the ability to manage outreach, negotiations, and partnership coordination.Comfortable managing multiple partnerships and deadlines across different event markets.Highly organized and proactive in tracking partnerships, deliverables, and campaign timelines.Interest in music, entertainment, nightlife, or cultural events.Experience working in fast-paced marketing environments where campaigns evolve quickly.IDEAL CANDIDATE PROFILENaturally relationship-driven and energized by meeting new people within local communities.Strong communicator and writer who can represent the brand clearly in outreach to creators, partners, and media outlets.Comfortable initiating conversations and building partnerships with influencers, community leaders, and local businesses.Curious about cultural scenes, nightlife, and entertainment communities in different cities.Organized and proactive in managing outreach, partnerships, deliverables, and timelines across multiple events.Excited by the opportunity to help build buzz and cultural relevance around live festival experiences. recblid 9x41owewh38647snzznah9k9k7s53w