Digital Marketing Manager

VFI is seeking an experienced B2B Marketing Manager to lead and execute core growth marketing and sales enablement initiatives across VFI Corporate Finance and its subsidiary, Americas Capital Finance. This role will own social media strategy and execution (primarily LinkedIn), direct email campaigns, sales enablement content, and the day-to-day management of SEO and paid digital programs in partnership with external agencies. This is a highly cross‑functional role working with Sales Leaders, HR, operations, outside agencies and others. The ideal candidate is both strategic and hands‑on, comfortable managing vendors, building campaigns, supporting sales teams, and driving consistent market visibility in the private, corporate financial services environment. Key Responsibilities Social Media & Brand Presence (Primarily LinkedIn) Own and execute the LinkedIn content strategy for VFI and Americas Capital Finance Manage content calendars, posting cadence, and performance tracking Adapt brand voice across audience segments Coordinate with design resources (Canva templates, brand libraries) to maintain visual consistency. Experience working in Canva is a plus. Monitor engagement trends and continuously optimize content strategy Direct Email & Marketing Automation Manage and execute outbound and nurture email programs across Pardot / Salesforce Marketing Cloud, including re‑warm campaigns, nurture, awareness, and automation sequences. Build and manage: Outbound warm‑up sequences Ongoing awareness / thought leadership campaigns Campaign targeting, segmentation, scheduling, and reporting Serve as primary marketing liaison to: Internal Salesforce managers Salesforce / Pardot (external contacts) Own development and maintenance of: Corporate overview decks Sales presentations and proposal templates One‑pagers, product sheets, and capital markets materials Salesforce automated proposal and deal communications Partner closely with sales leadership to: Support prospecting and deal workflows Refresh messaging and positioning Ensure materials align with evolving strategy and offerings SEO & Paid Digital Program Management Act as internal owner for SEO and paid media programs in partnership with an agency. SEO Management Oversee monthly keyword strategy, content development, and backlink programs Review and manage approvals for: Onsite optimizations, Blog content, AI and technical SEO enhancements Track performance against targeted keyword goals Paid Media & Programmatic Advertising Manage: Google PPC budgets and targeting strategy Retargeting and display campaigns Oversee monthly budget pacing Review monthly reporting and performance metrics Recommend optimizations and scaling opportunities Reporting & Performance Management Consolidate and interpret performance across: Social SEO Produce monthly executive‑ready summaries highlighting: Engagement trends Strategic recommendations Serve as primary marketing point of contact for: External agencies (SEO, PPC, web, automation) Operations and leadership team Coordinate timelines, approvals, and deliverables Ensure brand consistency across VFI and Americas Capital Finance Qualifications & Experience Required 5–10 years of B2B marketing experience, preferably in: Financial services, Professional services, or Technology Proven experience with: LinkedIn content strategy and execution B2B email campaigns and marketing automation SEO program management Paid search and retargeting programs Hands‑on experience with: Salesforce and Pardot (or similar platforms) Google Ads and analytics dashboards Ideal Candidate Profile This person is: Highly organized and detail‑oriented Comfortable managing multiple programs simultaneously Confident working directly with sales leaders and executives Strong at translating strategy into execution Data‑driven, but practical and business‑oriented Experienced in managing agencies and external vendors Polished communicator with strong writing and presentation skills What Success Looks Like in the First 6–12 Months Consistent, high‑quality LinkedIn presence for both brands Fully operational outbound and nurture email programs Clean, current, and effective sales enablement library SEO and paid media programs running smoothly with measurable lead impact Strong alignment between marketing and sales workflows Clear monthly reporting tied to pipeline and revenue influence #J-18808-Ljbffr