
Strategic Commercial Marketing Manager – DSP & Streaming
GoDigital, Bogota, NJ, United States
Cinq Music is a technology-driven record label, distribution, and rights management company. Cinq’s repertoire has won Grammy awards, dozens of Gold and Platinum RIAA certifications, and numerous number one chart positions on a variety of Billboard charts. The repertoire includes heavyweights such as Janet Jackson, Anuel, T.I., Daddy Yankee, Sean Kingston, Bad Bunny and hundreds more. We have a flexible, creative environment, and pride ourselves on providing a fun and unique place to work.
About The Role
The position of Manager, Commercial Marketing will focus on driving commercial results for our artists and repertoire across digital service providers (DSP’s). This position will play a key role in identifying, pitching, and securing visibility as well as leading development and execution of on and off platform activations to drive consumption. Additionally, this role will help execute day-to-day account needs and responsibilities.
A successful candidate will have a solid understanding of the DSP’s, opportunities in the digital music marketplace, exceptional communication and organizational skills, an understanding of the operational aspects of digital music distribution - along with passion for music, pop culture and technology. Strong relationships with DSP’s is required. Relationships with key players in the Latin genre and knowledge of the LATAM markets are a major plus. The Manager, Commercial Marketing reports to Director of Marketing.
Primary Responsibilities
Work alongside and develop strong relationships with label relations, editorial, artist management, and marketing teams at top streaming partners to highlight new releases and ongoing priority projects
Use data and your knowledge of multiple genres, and music fans, to identify relevant opportunities for label priorities and craft compelling pitches to excite and engage partners
Assess and recap DSP visibility and campaigns to share with senior management and the other stakeholders
Manage and communicate the priority release schedule, priority release grids, and advance listen links (if applicable)
Work in partnership with marketing and cross-functional teams to help formulate overall global and domestic release strategy
Partner with other marketing specialties to develop and execute memorable, creative marketing initiatives on and off platform ideas to drive awareness and streams for a new release or relevant catalog
Provide senior management and stakeholders with regular streaming reports and insights, which may include market analysis, trends, opportunities
Oversee general account responsibilities such as coordinating artist profile updates, troubleshooting delivery issues or updating release information, and ensuring we are leveraging all commercial opportunities available on platform (i.e. merch bar or merch shelf)
Provide internal teams, artists and management with best practice and optimization recommendations, emerging trends
Partner with other marketing leads to build and launch playlists for both Cinq and Cinq artists, and help coordinate marketing support
Serve as lead / Cinq representative on frequent partner calls and presentations with accounts
Stay up to date on any new developments, trends, and/or opportunities with the DSP’s and share with wider team; be the DSP expert
Experience And Qualifications
5+ years of relevant music experience
Be a creative thinker that is passionate about music and can come up with exciting streaming initiatives
Be motivated, creative, innovative, highly organized, detailed and multitask oriented while working under pressure
Experience with e-commerce / merchandise marketing
Strong management skills with the ability to drive projects to completion
Excellent oral and written communication skills
Able to translate analysis into actionable strategy
Knowledge of the digital media with an understanding of how it influences and moves popular culture
In depth knowledge of all social media platforms and analytics and streaming services
Broad knowledge of music, independent record labels and artist managers
Track record of managing productive relationships with independent labels, artists and artist managers
Fluent English (C1 level or higher) is required, with the ability to communicate effectively in both written and verbal contexts.
CInq Music is a GoDigital Media Group company and we operate with the following core values:
Empowered Thinking
Integrity & Fairness
Service
Company Benefits: At Cinq Music, we offer a competitive benefits package tailored to each region, including health insurance, dental insurance, and other benefits depending on the location. We also offer fun items such as access to GDMG University which is our internal training program that is hosted by entertainment, music, and other industry leaders and company events/excursions.
Additional Information: Cinq Music is a GoDigital Media Group company that is committed to creating an inclusive work environment that reflects the diversity of our community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race (or traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religious creed (including religious dress and grooming practices), color, national origin, ancestry, physical disability, mental disability, reproductive health decision-making, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age (40 and over), sexual orientation, veteran or military status.
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