Senior eCommerce Marketing Manager

Retreat Care Group is a functional health practice committed to delivering highly personalized, accessible healthcare. We combine in-depth biomarker data, advanced clinical expertise, and compassionate care to help patients reclaim their health. Our unique membership model emphasizes long-term outcomes, not quick fixes. Role Description A Senior Marketing Manager for Retreat Care Group drives online revenue growth, managing digital sales channels (DTC/Marketplaces), marketing strategy, and performance analytics. Key responsibilities include marketing budget ownership, optimizing product listings, content creation, managing PPC/advertising budgets, and improving user experience (UX) to increase traffic and conversions. Key Responsibilities Sales Strategy & Ownership: Develop and execute sales strategies to achieve revenue goals on DTC sites and marketplaces (e.g., Amazon, Walmart). Own the channel P&L, forecasting, and promotional planning. Marketing & Digital Advertising: Lead traffic acquisition strategies, including SEO, SEM, paid social, retail media, and affiliate marketing. Manage the ad budget, focusing on ROI and ROAS (Return on Ad Spend). Platform Merchandising & UX: Enhance the customer journey, optimizing product detail pages (A+ content, imagery) and site search to improve conversion rates. Content Strategy & Planning: Developing content strategies and editorial calendars that map to sales goals, including product stories, case studies, and blog posts. Multimedia & Brand Content: Overseeing the development of multimedia content (videos, images, graphics) to improve user experience and brand storytelling. Analytics & Reporting: Analyze key performance metrics (traffic, conversion, average order value) using tools like GA4 to identify growth opportunities and inform strategy. Cross-functional Collaboration: Partner with supply chain, product management, and creative teams to align inventory levels and marketing campaigns. Required Skills and Qualifications Experience: Multi-channel eCommerce experience, often requiring specific experience in DTC or major marketplaces, specifically Shopify and Amazon. Analytical Skills: Ability to turn data into insights, tracking performance metrics such as Retail Media ROAS (Return on Advertising Spend) and share of search. Leadership: Experience leading teams, managing agencies if necessary, or leading cross-functional projects. Platform Knowledge: Familiarity with eCommerce platforms (e.g., Shopify, Magento) and retail media tools (Klayvio). Service with Heart – You go above and beyond to make people feel cared for. Own the Outcome – You take responsibility for ensuring the patient journey runs smoothly. Be the Calm – You bring a reassuring presence, even in stressful moments. Progress over Perfection – You act, iterate, and improve with each cycle. Collaboration – You partner seamlessly with clinical, operations, and marketing teams. Anticipated Compensation and Benefits $85,000-$120,000 Annual The actual salary will vary based on applicant's location, education, experience, skills, and abilities. This role is bonus and / or incentive eligible Medical, Dental, and Vision is available for full-time employees 401k Employee discount on Retreat services and products If you are a eCommerce professional who thrives in a holistic, patient-centered environment and is eager to be part of the future of healthcare, please send your resume to alyson@tryretreat.com. #J-18808-Ljbffr