Partner Marketing Specialist

Description We are seeking a strategic and execution-focused Partner Marketing Specialist to drive the growth, engagement, and performance of our Resellers across North America. This role owns the strategy and day‑to‑day execution of partner marketing initiatives that increase active selling partners, strengthen loyalty, and accelerate revenue. The Partner Marketing Specialist will develop comprehensive communication plans—including webinars, newsletters, SMS, and in‑app messaging—while maintaining partner portal assets, marketing dashboards, documentation, and CRM data integrity. Working cross‑functionally with Regional Marketing, Sales, Product, Demand Generation, and Enablement, this role ensures our partner ecosystem is equipped, informed, and activated to drive measurable growth. This position is based in our Austin, TX office reporting to the Director of Partner Marketing. Department: Marketing Location: Austin Key Responsibilities Program Strategy & Execution Develop and execute the annual and quarterly strategy within our Partner Programs across Resellers, Technology Partners, and Key Accounts. Support planning and activation of Partner Advisory Boards to strengthen partner voice and engagement. Drive program adoption across partner tiers, increasing active selling partners by level. Collaborate with Sales leadership to align partner initiatives with revenue targets and territory goals. Partner Communications & Engagement Own the partner communication strategy and editorial calendar, both for emails and webinars. Optimize communications for list health, segmentation, open rates, click‑through rates, and engagement. Ensure consistency in messaging across all partner touchpoints. Portal & Asset Management Maintain and optimize partner portal assets including sales tools, marketing collateral, program documentation, and onboarding materials. Manage marketing dashboards to track partner performance and engagement metrics. Ensure CRM data hygiene and accuracy of partner records, program tiers, certifications, and activity tracking. Partner with Reseller Experience to enhance portal features that drive partner engagement and feature adoption. Campaign & Content Development Create scalable marketing assets and campaigns that support partner recruiting, onboarding, certification, and co‑marketing initiatives. Drive asset creation aligned with partner tiers to increase utilization and measurable impact. Manage co‑op marketing programs and ensure compliance with brand standards. Cross‑Functional Collaboration Partner with Demand Generation to support partner recruiting strategies. Collaborate with Sales & Enablement to drive partner certifications and training participation. Work with the Tech Partner Program team to drive integration launches and joint go‑to‑market initiatives. Support onboarding teams in refining the partner onboarding experience. Monitor and report on partner marketing KPIs, identifying opportunities for continuous improvement. Desired Skills & Experience 5–8 years of experience in partner marketing, channel marketing, or B2B marketing—preferably within SaaS or security technology. Proven experience managing channel or Reseller partner programs. Strong communication skills across email, webinars, digital campaigns, and executive presentations. Experience owning marketing dashboards and using data to drive decisions. Demonstrated ability to manage multiple projects in a fast‑paced, high‑growth environment. Strong cross‑functional collaboration and stakeholder management skills. Experience with CRM systems and marketing automation platforms. Budget management experience with ROI accountability. Creative problem‑solver with a metrics‑driven mindset. Bachelor’s degree required. Key Performance Indicators (KPIs) Partner Communications Effectiveness: Email open and click‑through rates, webinar registrations and attendance, list growth, segmentation accuracy, and overall engagement metrics. Partner Activation & Engagement: Growth in active selling partners by tier, partner portal logins, asset downloads, and certification/training completion rates. Content & Campaign Impact: Volume and utilization of marketing assets, campaign conversion rates, partner‑sourced pipeline, and measurable revenue impact of new content. Revenue Contribution: Partner‑influenced revenue growth and lead‑to‑opportunity conversion rates from partner‑driven campaigns. Operational & Financial Performance: CRM data hygiene and accuracy, on‑time execution of initiatives and communications, and budget management with clear ROI accountability. Why work for us? We are an innovative, global start‑up building the only platform powerful enough to support the future of video surveillance and security. Here your voice will be heard, and talent respected. We have proven leadership and financial backing of one of the world’s premier venture capital firms. The work we do is essential in today’s world, as our systems are used to protect the health, safety, and welfare of people and property around the world. Medical Benefits: We offer competitive medical, vision, and dental plans. Company offsets premiums. Taco Tuesdays: Like breakfast tacos? You’re at the right place, because weekly breakfast tacos are provided. 401k plan with company match! Weekly Lunch: Food is love. Especially when it is free. Snacks: You will never go hungry. Culture: Innovation drives our vibe. Diversity: We embrace our global presence, the diverse ideas and backgrounds of our team to improve our culture, our products and grow our people and our business. Unlimited PTO: We value our employees’ work/life balance and want you to spend the time off you need. Brivo and Eagle Eye Networks have come together to create a category‑defining, cloud‑first platform at the intersection of AI and the physical world. Our mission is simple and ambitious: to make physical spaces safer, smarter, and more autonomous—from single‑site businesses to global enterprises. As the unified global leaders in cloud‑based access control and video surveillance, we provide a comprehensive digital foundation for the built environment. By combining Brivo’s pioneering building access platform with Eagle Eye’s AI‑powered video management system (VMS), we have created a system of intelligence that protects over 600 million square feet across 90+ countries. Every door, camera, and credential in our ecosystem acts as a real‑time sensor, leveraging AI to prevent incidents, improve operations, and enable entirely new workflows across sectors, including commercial real estate, retail, healthcare, education and critical infrastructure. With a global footprint spanning headquarters in Bethesda, Maryland, and Austin, Texas, and international offices in Amsterdam, London, Bangalore and Tokyo, we are leveraging our open APIs and cyber‑secure cloud infrastructure to reshape the future of physical security. Join us as we build the world’s most robust platform for video intelligence and smart space automation. Learn more at www.brivo.com. Brivo is an equal employment opportunity employer and values diversity. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law. If you require reasonable accommodations during the application or interview process, please inform us. #J-18808-Ljbffr