Marketing Specialist

Are you a visually driven marketer who loves blending creativity, technology, and digital strategy? AFX Lighting is looking for a Creative & Digital Marketing Specialist to help elevate our brand and support our expanding product portfolio. If you’re passionate about photography, design, content creation, and leveraging AI tools to work smarter and faster, this role is for you. Photography, Video & Visual Content Capture high‑quality product and lifestyle photography Edit and retouch images using Adobe Creative Suite + AI tools (generative fill, masking, upscaling, etc.) Create short‑form videos for social and digital campaigns Maintain consistent visual identity across all brand assets Graphic Design & Creative Development Design brochures, sell sheets, presentations, social media assets & web graphics Use AI‑assisted tools to accelerate concepts, variations, and production Partner with marketing & product teams on campaign creative Plan, create, and publish content across LinkedIn, Instagram, Facebook, X, and YouTube Use AI for content ideas, caption writing, and optimization Monitor engagement, track performance, and apply insights Website & Digital Marketing Update product pages, visuals, and web content Support landing pages, blogs, and campaign content Use AI tools for SEO, metadata, keyword research & performance monitoring Marketing Ops & Optimization Support product launches, campaigns, and events Use analytics dashboards to track results Apply AI‑driven insights to improve workflows and performance Requirements: 5–7 years of marketing experience Strong photography + graphic design proficiency Experience managing brand social media Comfort using AI tools for content creation and optimization Preferred: Familiarity with generative AI tools (ChatGPT, Midjourney, Firefly, etc.) SEO knowledge, WordPress, Google Analytics, WCAG awareness Experience supporting product‑driven or B2B brands Use of AI for SEO, metadata support, performance insights, and reporting Experience with SEO best practices and analytics platforms (e.g., Google Analytics, Search Console) Familiarity with CMS platforms such as WordPress Join a collaborative, forward‑thinking team where creativity and innovation thrive. You’ll have the opportunity to shape the visual direction of a growing brand while using the latest AI‑enhanced tools and technologies. #J-18808-Ljbffr