Product Marketing Manager

Mitchell 1, a division of Snap-on Incorporated, is the industry leader in automotive repair information and shop management software. Our solutions help automotive businesses operate more efficiently, deliver exceptional customer service, and stay competitive in a rapidly evolving market. With a #1 market position and a highly loyal customer base, we are entering an exciting new phase—evolving our flagship products into a next-generation platform designed to redefine productivity for modern repair shops. About the Role We’re looking for a strategic, hands‑on Product Marketing Manager (PMM) to play a key role in shaping how customers understand, adopt, and embrace the future of our product ecosystem. In this role, you’ll support a mature, category‑leading product while driving go‑to‑market strategy and customer adoption for its next‑generation evolution. You’ll partner closely with Product Management, Marketing, and Sales to ensure Mitchell 1 maintains its leadership position—even as competition intensifies. This is an ideal opportunity for someone who can confidently position a trusted, established product while building excitement around modern, forward‑looking capabilities. What You’ll Do Develop clear, compelling, and differentiated messaging for both existing products and next‑generation solutions Tailor messaging to key automotive repair personas (shop owners, service advisors, technicians) Translate technical features into meaningful business value, including workflow efficiency and profitability Lead end‑to‑end GTM planning for product launches, enhancements, and platform modernization Build launch strategies, migration frameworks, and competitive positioning Identify target segments and drive adoption strategies across customer cohorts Manage strategic partners whose products enhance our ecosystem Create impactful sales tools (pitch decks, battlecards, call scripts, comparison guides) Train Sales and Customer Success teams on messaging, positioning, and competitive differentiation Partner with Sales to improve win rates in competitive opportunities Customer Adoption & Migration Design programs that guide customers from legacy systems to next‑generation solutions Collaborate cross‑functionally to ensure a seamless upgrade experience Track adoption metrics, identify friction points, and continuously optimize the migration journey Content & Campaign Development Develop high‑impact content (solution briefs, videos, blogs, webinars, email campaigns, in‑product messaging) Partner with Marketing to drive awareness, trials, upsell, and feature adoption Ensure consistent messaging across all channels, including web, events, and field teams Support and optimize product‑related social media presence Track automotive industry trends, shop workflow needs, and competitor activity to inform strategy and positioning Provide insights that guide product direction and sustain Mitchell 1’s competitive edge Conduct win/loss analysis and share actionable insights with Product and Sales leadership Qualifications 5–8+ years of experience in product marketing or related roles, ideally in B2B SaaS or workflow/operations software Experience supporting mature products and driving the adoption of modernized or next‑generation platforms Strong storytelling skills with the ability to simplify technical concepts for non‑technical audiences Proven cross‑functional collaboration with Product, Sales, Marketing, and customer‑facing teams Experience in customer migration strategy, change management, or lifecycle marketing is a strong plus Familiarity with the automotive aftermarket or service shop operations is a bonus (not required) Data‑driven mindset with strong analytical and measurement skills This position is an in‑office full‑time role, Monday‑Friday, that is located at the Mitchell 1 headquarters in the San Diego office. #J-18808-Ljbffr