VP Digital Marketing

Location: Dallas, TX (open to relocation) About the Role Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources. Key Responsibilities Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels Improve CAC, CPA, conversion rates, and overall marketing efficiency Optimize websites, landing pages, and funnels to drive stronger performance Build attribution and reporting frameworks tied to business outcomes Partner cross-functionally to align enterprise strategy with local execution Support SEO, local search, content strategy, and AI-search readiness Requirements 10+ years of digital marketing leadership experience Strong background in B2C performance marketing, demand generation, and digital analytics Experience managing large paid media budgets Proven success improving ROI, CPA, CAC, and conversion performance Deep knowledge of SEO, local search, attribution, and funnel optimization Experience in multi-location, portfolio-based, or complex enterprise environments preferred Why This Role High-impact leadership role Opportunity to help shape digital transformation at scale Strong visibility and long-term growth potential #J-18808-Ljbffr