Director, Advertising Sales Job at AccuWeather in New York

AccuWeather is seeking an accomplished, strategic and results-driven Advertising Sales Director in New York to help build and sell digital advertising solutions. This is an exciting opportunity for an experienced sales leader with a proven track record to navigate complex digital media and data targeting solutions, work cross-functionally to develop innovative advertising solutions and build lasting client relationships. You’ll contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment and problem-solving leadership with limited oversight.

This role will manage Holding Company agency relationships with a focus on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms and Data Analytics & Strategy Teams. In partnership with senior leadership, this role will develop a strategy specific to assigned holding companies, while driving AccuWeather’s media, data, measurement and analytics revenue. This position requires extensive knowledge of the changing agency & media landscape, the drive to develop industry-transforming strategies and the ability to build relationships with senior agency management and brands direct. The ideal candidate has media agency planning experience, a deep knowledge of measurement & analytics used to evaluate performance, ability to develop and effectively communicate creative ideas and solutions along with a proven ability to influence multiple levels of an organization.

This position will be located onsite at AccuWeather’s New York City office with the expectation of being in office with teammates three days a week.

KEY RESPONSIBILITIES

Achieve and exceed revenue goals set by the company for existing and new accounts. Focus on selling AccuWeather digital advertising products to advertising agency and brand direct partners maintaining and fostering positive relationships across both new and existing clients.

Build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive AccuWeather revenue on a global, regional, and local level.

Serve as internal voice of the agency customer to help shape product and marketing roadmaps. Assess the revenue potential of assigned account list and identify highest value targets.

Prospect new business opportunities within territory through regular, thoughtful outreach to new clients/agencies with face-to-face meetings, presentations, events, entertainment and other related efforts.

Identify revenue opportunities to grow existing clients/advertising agencies relationships.

Client account management including, but not limited to: maintaining contact lists, establishing meeting cadence with (internal and external) key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives (cross discipline agency days and/or training sessions), fulfilling ad hoc client requests, campaign performance reviews along with client entertaining.

Consistent pipeline maintenance, and strong internal communications skills to ensure leadership and cross functional partners are apprise of pipeline updates, progress to goal, territory updates and opportunities, along with challenges

Contribute to AccuWeather’s tentpole senior-level events, conferences and activations within assigned agencies.

Collaborate with internal specialists (i.e. marketing, strategy, data, operations/analytics) as needed to meet revenue requirements and to continuously identify relevant opportunities for agencies/brands.

Contribute to agency holding company partnership level agreements, with opportunity to lead specific initiatives in addition to capturing revenue opportunities at the account level

Be a trusted thought leader to both external stakeholders and investment teams by leading consistent customer and prospect education initiatives and events.

Operate at the ‘tip of the spear’, immersing in industry shifts (in-housing, rise of independent agencies and consultancies etc.) and competitive offerings, to bring an ‘outside-in’ perspective, framing new sales initiatives and recommendations

Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the advertising community.

Other duties as assigned.

QUALIFICATIONS

BA/BS degree required with 5+ years digital ad sales experience with focus on digital media, programmatic, first party data and analytics; experience executing large scale brand partnerships across channels ideal.

High performer – achieve and exceed revenue targets through effective sales strategies, performance optimization and development of innovative campaign strategies.

Demonstrated ability to think strategically about a particular industry and/or product set to achieve customer goals and KPIs; ability to think creatively to solve problems to maintain and grow revenue, and to break new business

Excellent written and verbal communication skills along with strong presentation skills in both small and large groups.

Familiarity with agency holding companies and strong relationships across the agency and brand direct

Ability to work collaboratively amidst cross-functional teams including but not limited to strategy, marketing, ad operations and analytics.

Tenacious and driven self-starter who takes a hands-on approach in discovering new business opportunities and proactive outreach with a focus on high-value prospects.

Hunter mentality – focus on cold outreach and prospecting to secure meetings with new clients and expanding relationships with existing.

Strong teamwork and collaboration skills. Ability to build internal networks to accomplish goals through collaboration with resources across teams.

Driven and solution-oriented and can overcome obstacles to drive projects through completion and can balance the need for quick turnaround with longer-term strategic efforts.

Strong writing and copy-editing skills.

Comfortable with a fast-paced, always-on, start-up environment

Strong belief in AccuWeather's vision and goals

PREFERRED QUALIFICATIONS

Demonstrated marketing abilities, programmatic advertising expertise and experience pitching first party data

Exhibits a high level of competency in oral and written communication skills

Demonstrated expertise in building relationships with senior agency decision makers.

Pay Transparency: AccuWeather offers a competitive salary commensurate to experience in the range of $130K - $150K base + commission.

ABOUT ACCUWEATHER
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

COMMITMENT TO DIVERSITY & INCLUSION
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.

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In Summary: AccuWeather is seeking an accomplished, results-driven Advertising Sales Director in New York to help build and sell digital advertising solutions . The position requires extensive knowledge of the changing agency & media landscape, the drive to develop industry-transforming strategies and the ability to build relationships with senior agency management and brands direct . The ideal candidate has media agency planning experience, a deep knowledge of measurement & analytics used to evaluate performance .

En Español: AccuWeather está buscando un director de ventas publicitarias completo, estratégico y orientado a los resultados en Nueva York para ayudar a construir y vender soluciones de publicidad digital. Esta es una oportunidad emocionante para un líder de ventes experimentado con una trayectoria comprobada para navegar por complejos medios digitales y soluciones para la orientación de datos, trabajar cross-funcionalmente para desarrollar soluciones innovadoras de marketing y construir relaciones duraderas con clientes. Usted contribuirá a un equipo de alto calibre en un negocio que experimenta un crecimiento rápido y dramático. Buscamos rendimiento demostrado en un entorno cada vez más cambiante e ambiguo y liderazgo para resolver problemas con supervisión limitada. Este papel administrará las relaciones entre agencias Holding Company con enfoque en el C-Suite, Agencia Investment Leads, Brand Teams, Comprar equipos, Programmatic Arms and Analytics & Strategy Teams. En asociación con Senior Leadership, esta estrategia desarrollará una estrategia específica de gestión de datos asignados al ejecutor, así como la capacidad de manejo del conocimiento y la medianálisis, mientras construye estrategias generalizadas y diseña nuevas perspectivas de ingresos de la agencia de empresas, esto requiere la creación de una amplia capacidad de contactos con la agencias de administración de redes sociales. El candidato ideal tiene experiencia en planificación de agencias de medios, un profundo conocimiento de medición y análisis utilizados para evaluar el rendimiento, capacidad para desarrollar y comunicar eficazmente ideas y soluciones creativas junto con una habilidad comprobada para influir en múltiples niveles de una organización. Este puesto se ubicará in situ en la oficina de AccuWeather en Nueva York City con la expectativa de estar en el cargo con compañeros de equipo tres días a la semana. RESPONSABILIDADES CLAVE Lograr y superar los objetivos de ingresos establecidos por la compañía para las cuentas existentes y nuevas. Evaluar el potencial de ingresos de la lista de cuentas asignadas e identificar los objetivos de mayor valor. Prospectar nuevas oportunidades comerciales dentro del territorio a través de una comunicación regular y reflexiva con nuevos clientes/agencias mediante reuniones presenciales, presentaciones, eventos, entretenimiento y otros esfuerzos relacionados. Identificar las oportunidades de ingresos para aumentar las relaciones entre los clientes / agencias publicitarias existentes. La gestión de la cuenta del cliente incluye, pero no se limita a: mantener listas de contactos, establecer cadencia de encuentros con (internos y externos) partes interesadas clave, buscar nuevas relaciones/contactos, desarrollar revisiones empresariales trimestrales, organizar y coordinar iniciativas educativas de la agencia (días interdisciplinarios y/o sesiones de capacitación), cumplir con solicitudes ad hoc de los clientes, realizar evaluaciones de desempeño de campañas junto con entretener al cliente. Marketing, estrategia, datos, operaciones/análisis) según sea necesario para satisfacer los requisitos de ingresos y identificar continuamente oportunidades relevantes para las agencias / marcas. Contribuir a acuerdos de asociación en el nivel de la compañía holding de agencia, con oportunidad de liderar iniciativas específicas además de capturar oportunidades de ingresos a nivel de cuenta Sea un líder de pensamiento confiable tanto para partes interesadas externas como para equipos de inversión al dirigir iniciativas e eventos consistentes de educación de clientes y prospectos. Opere en la punta del lanza, centrándose en los cambios de la industria (in-house, crecimiento de agencias independientes y consultorías etc.) y ofertas competitivas, aportando una perspectiva outside , estableciendo nuevas iniciativas y recomendaciones de ventas Enmarcar liderazgo de opinión en la industria; actuar como embajador y portavoz de equipo en la comunidad publicitaria. Otras tareas son desarrollar habilidades de trabajo clave. Capacidad para construir redes internas para lograr objetivos a través de la colaboración con los recursos entre equipos. Impulsado y orientado a soluciones, puede superar obstáculos para impulsar proyectos hasta su finalización y puede equilibrar la necesidad de una respuesta rápida con esfuerzos estratégicos a largo plazo. Fuertes habilidades de escritura y edición de copias. cómodo con un entorno de inicio acelerado y siempre activo. Confiación en la visión y metas de AccuWeather QUALIFICACIONES PREFEREDAS Habilidades demostradas de marketing, experiencia publicitaria programática y experiencia en lanzar datos de primera parte Muestra un alto nivel de competencia en habilidades orales y de comunicación Demostrar experiencia en el desarrollo de relaciones con los responsables de toma de decisiones. Transparencia: Accuweather ofrece una base salarial competitiva proporcional a las experiencias que se encuentran en el rango de $ 130K - $150K + ACCUWEather. AccuWeather.com es el destino meteorológico número 1 y uno de los 100 sitios web más visitados del mundo, y nuestra galardonada aplicación Accuweather ofrece pronósticos en tiempo real detallados a millones de teléfonos inteligentes. Las predicciones de AccuWather también aparecen en señalización digital, en 700 periódicos, se escuchan en más de 400 emisoras de radio y se ven en 100 estaciones de televisión. Estamos comprometidos con la igualdad de oportunidades de empleo para todos los solicitantes y empleados existentes y evaluamos a las personas calificadas sin tener en cuenta su raza, credo, color, origen nacional, sexo (incluyendo el embarazo e identidad/expresión de género), orientación sexual, edad, ascendencia, discapacidad física o mental, estado civil, afiliación política, religión, estatus de ciudadanía, información genética, estatuto veterano u cualquier otra base protegida por la ley federal, estatal o local aplicable. AccuWeather se compromete a trabajar y proporcionar alojamiento razonable a individuos con discapacidades. Si necesita un alojamento razonable debido a una discapacidad para cualquier parte del proceso laboral, envíe un correo electrónico a human.reso@accuweather.com y háganos saber la naturaleza de su solicitud y sus datos de contacto. #J-18808-Ljbffr